public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Ambassado...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Table of ...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Why Integ...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Why Integ...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Why Integ...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Social Me...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Focus Eff...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Before Yo...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Identify ...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Identify ...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Identify ...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Define Pa...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Define S....
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
The Six W...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
ONE: Deve...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Home Base
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
TWO: List...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
TWO: List...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
TWO: List...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
THREE: Pu...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
“If you’r...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Connect
•...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
FOUR: Con...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
FOUR: Con...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Twitter –...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
FIVE: Eng...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
SIX: Eval...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
The Six W...
public relations • strategic communications • issues management
standing together. moving forward.
standingunder
Thank You...
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Ambassador You: Integrating Social Media into Business Communications

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  • Ingredient, endorser or desitination
  • Ambassador You: Integrating Social Media into Business Communications

    1. 1. public relations • strategic communications • issues management standing together. moving forward. standingunder Ambassador You: Integrating Social Media into Business Communications Created by Standing Partnership
    2. 2. public relations • strategic communications • issues management standing together. moving forward. standingunder Table of Contents • Overview of the Social Media Landscape • Before You Begin • Elements of a Digital Communications Plan • The Six Ways to Use Social Media to Promote your Brand and your Business • Scheduling the Steps • Executing the Campaign
    3. 3. public relations • strategic communications • issues management standing together. moving forward. standingunder Why Integrate Social Media? • Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent. http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
    4. 4. public relations • strategic communications • issues management standing together. moving forward. standingunder Why Integrate Social Media? • Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study- Shows-Small-Businesses-That-Blog-Get-55-More- Website-Visitors.aspx#ixzz130WiTXtQ
    5. 5. public relations • strategic communications • issues management standing together. moving forward. standingunder Why Integrate Social Media? • Search engine optimization • Enhanced awareness • Collaboration and knowledge sharing • Direct conversation • Thought leadership • Instant feedback • Relationships 5
    6. 6. public relations • strategic communications • issues management standing together. moving forward. standingunder
    7. 7. public relations • strategic communications • issues management standing together. moving forward. standingunder Social Media Continuum of Tools PublishConnect Listen Engage
    8. 8. public relations • strategic communications • issues management standing together. moving forward. standingunder Focus Efforts on a Few The “Big Three”
    9. 9. public relations • strategic communications • issues management standing together. moving forward. standingunder Before You Begin • Identify Brand • Determine Parameters • Define Goals
    10. 10. public relations • strategic communications • issues management standing together. moving forward. standingunder Identify Your Brand • Who are you? • What business are you in? • What people do you serve? • What are the special needs of the people you serve? • With whom are you competing? • What makes you different from those competitors? • What’s the benefit? What unique benefit does a client derive from your service?
    11. 11. public relations • strategic communications • issues management standing together. moving forward. standingunder Identify Your Brand: Ingredient, Endorser or Destination?
    12. 12. public relations • strategic communications • issues management standing together. moving forward. standingunder Identify Your Brand 1 What is the ONE THING that you can address with authority?
    13. 13. public relations • strategic communications • issues management standing together. moving forward. standingunder Define Parameters • Who will manage the community? • Who will contribute? • What are the rules of engagement?
    14. 14. public relations • strategic communications • issues management standing together. moving forward. standingunder Define S.M.A.R.T. Goals • Specific • Measurable • Actionable • Realistically high • Time-bound
    15. 15. public relations • strategic communications • issues management standing together. moving forward. standingunder The Six Ways to Use Social Media 1. Create and Maintain Infrastructure 2. Listen 3. Publish 4. Connect 5. Engage 6. Evaluate 6
    16. 16. public relations • strategic communications • issues management standing together. moving forward. standingunder ONE: Develop Infrastructure • Web site • Blog • Both?
    17. 17. public relations • strategic communications • issues management standing together. moving forward. standingunder Home Base
    18. 18. public relations • strategic communications • issues management standing together. moving forward. standingunder TWO: Listen • What are your customers saying about you? • How do you KNOW? • How can you answer customers’ questions before you’re even asked?
    19. 19. public relations • strategic communications • issues management standing together. moving forward. standingunder TWO: Listen • The quickest way to monitor content on the Web is to use a feed reader.
    20. 20. public relations • strategic communications • issues management standing together. moving forward. standingunder TWO: Listen -- Tools
    21. 21. public relations • strategic communications • issues management standing together. moving forward. standingunder THREE: Publish • “Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.” — Robert Scoble and Shel Israel “Naked Conversations”
    22. 22. public relations • strategic communications • issues management standing together. moving forward. standingunder “If you’re going to make a sex tape, get your hair done, smile to the camera, because nothing like that ever stays private, so you might as well look good.”
    23. 23. public relations • strategic communications • issues management standing together. moving forward. standingunder Connect • Find people like you • Read lots of content • Learn who makes up your network
    24. 24. public relations • strategic communications • issues management standing together. moving forward. standingunder
    25. 25. public relations • strategic communications • issues management standing together. moving forward. standingunder FOUR: Connect -- Facebook
    26. 26. public relations • strategic communications • issues management standing together. moving forward. standingunder FOUR: Connect -- Twitter
    27. 27. public relations • strategic communications • issues management standing together. moving forward. standingunder Twitter – understand your Klout
    28. 28. public relations • strategic communications • issues management standing together. moving forward. standingunder FIVE: Engage • Reward fans • Be helpful • Connect your network • Endorse others • Produce frequent, quality content • Create meaningful, long-lasting relationships
    29. 29. public relations • strategic communications • issues management standing together. moving forward. standingunder SIX: Evaluate and Celebrate Success • Define Goals • Measure Progress • Celebrate Success https://www.google.com/analytics
    30. 30. public relations • strategic communications • issues management standing together. moving forward. standingunder The Six Ways to Use Social Media 1. Create and Maintain Infrastructure 2. Listen 3. Publish 4. Connect 5. Engage 6. Evaluate 6
    31. 31. public relations • strategic communications • issues management standing together. moving forward. standingunder Thank You Questions? www.standingpr.com/blog http://www.google.com/profiles/marijean.jaggers

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