Like, Comment and Share I made this presentation for a college project in which we had to select any one of the fortune 500 companies, so i chose Amazon which is currently at 12th rank. The presentation analyses marketing strategies of Amazon through porter 5 force model, STP analysis, brand life cycle and SWOT analysis.

1. Current market
strategies of any fortune
500 company.
Made by: Nishtha Jain

2. Made by: Nishtha Jain

3. Porter’s 5
force
model
STP
analysis
Brand life
cycle
SWOT
analysis
Marketing
strategy
Made by: Nishtha Jain

4. Made by: Nishtha Jain

5. SEGMENTATION
• Demographic
• Geographic
• Psychographic
• Situation
TARGETING
• Internet users.
• Tech Savvy users and Early technology adopters.
• Convenience shoppers
• Seller customers
POSITIONING
• Quality products at affordable prices
• Tech savvy image and next generation outlook
• Reliability and trust
• Ease of purchase Made by: Nishtha Jain

6. Positioning
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7. Brand Life Cycle
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8. STRENGTHS
• Strong background and deep pockets
• Customer centric
• Cost leadership
• Efficient delivery network
• GLOCAL
• Acquisitions
WEAKNESSES
• Shrinking margins
• High Debt
• Product flops
• Tax Avoidance issue
OPPORTUNITIES
• Backward Integration
• Global Expansion
• Acquisitions
• Opening physical stores outside U.S
THREATS
• Low entry barriers of the industry
• Government regulations
• Local competition
SWOT
Made by: Nishtha Jain

9. Made by: Nishtha Jain

10. Marketing Strategies
Made by: Nishtha Jain

11. Made by: Nishtha Jain