Thanks again for attending today Enablement Day. We now want to talk about B2C. This is a key area for Marketo to expand to this year and to make sure you are up on the latest trends and functionality in Marketo
Vocabulary of the B2C marketer is much different than a B2B world
What are some key differences you’ve run into and how do you think
http://blog.marketo.com/2015/03/infographic-b2c-marketers-speak-5-predictions-about-the-future-of-marketing.html Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing
Build Persona and buyers journeys to meet those persona’s needs
From Mike Stockers blog: Start by curing your case of “website amnesia” – do you treat every website visitor the same, regardless of previous visits or their status as customers? These visitors might be your most loyal customers, yet you treat them as though you don’t remember them at all. How good does it feel when your favorite barista remembers your name and regular drink? That same positive customer experience can be replicated in digital marketing channels.
We have more Mobile devices than people in the world.
Make sure to differentiate between business competitors and SEO competitors. Business competitors are the companies in your space whom you are actively competing with for customers, so you might think you should focus on beating them in search rankings. But actually, it’s your SEO competitors you need to worry about— the ones using your best keywords to their advantage
How many of you are incorporating A/B Testing and Campaign Challenger into your engagement programs
W4 2015 Facebook saw its market share of social authentications decline for the 2nd consecutive quarter Note we will no longer have LinkedIn social fill in.
B2C is moving at the speed of sound when it comes to buying… you need to keep on top of what your programs are doing. Marketo Moments is a beautifully designed mobile app that grants Marketers access to their most important marketing activities and let’s them take action on them from any device. Makes it easy for marketers to keep their fingers on the pulse of their marketing efforts, anywhere, anytime. Lets marketers quickly gauge the performance of their marketing efforts. Enables Marketers to take action on any activity in real time and to share results with key stakeholders. What are the actions they can take and why does it matter
record 96% of its season ticket holders renewed this year as the Trail Blazers reported a 9% year-over-year increase in season ticket sales. Engagement numbers also climbed sharply: The Trail Blazers’ side of the business registered a 45% email open rate while on the concert side, they ran around 25%. The Trail Blazers also credit Marketo Sales Insight for a 75% open rate when the renewal email campaign went out to season ticket holders. helping to foster more trust and cohesion between the Trail Blazers’ marketing, analytics, and ticket sales operations