1. Start a Quick Service
Restaurant in Just Under Rs.5
Lakhs
AKSHAY KUMAR: 0161MBA003
HIMANSHU GAUTAM: 0161MBA019
NISHTHA JAIN: 0161MBA092
ANSHUMAN NARULA: 0161MBA130
2. Introduction
The Quick Service Restaurant, more commonly known as the Fast-
food Restaurant is one the most lucrative restaurant formats among
all.
And have also become the most popular choice of food business
among the restaurateurs.
The Takeaway or QSR format seems to be the most practical format,
as the return on investment is high
You can charge the price of a casual dining menu, but not incur
cost the same as you save up on the area, furniture, air-
conditioning, crockery etc.
However, you still need 100-150 orders to make it viable in the long
run.
3. Here we have shown the break-up of Rs.
5 lakh, which we will explain in the points
below.
4. Steps to Open a Quick Service
Restaurant
Location of the Quick Service Restaurant
1. Takeaway should ideally be in a densely populated area,
keeping the target audience in mind.
2. Ground floor shops, located at the front are preferred for QSRs and
Takeaways.
3. The store shop should be at least 450 sq ft in size so as to build a
good kitchen.
4. The counter and the serving area should not exceed 100 sq feet.
5. For 450 sq feet, the rent should not exceed Rs 40-45k.
6. Out of the 5 lakh investment, Rs 1,20,000 goes to the landlord,
who gets two-month rent, a one month rent in advance.
5. Licenses Required for Opening a
Quick Service Restaurant
1. A QSR primarily requires five licenses, namely: Food License from FSSAI, GST
registration, Local Municipal Corporation Health License, Police Eating House
license, and fire license.
2. Out of all, Food license, GST registration, and Local Municipal Corporation
Health License are the most important ones to have for starting of the outlet.
3. The three licenses have to be applied separately.
(i) For Food License, you can apply through its website www.fssai.gov.in. This
can also be facilitated through various agencies.
(ii) The GST registration will be facilitated by any Charted Accountant.
(iii) For Municipal Corporation health license, you have to contact the local
health inspector, and they will guide you through the process of acquiring
the license.
6. Staff Needed for Running a
Quick Service Restaurant
1. In a takeaway kitchen, minimum of 5-6 employees is required in
the kitchen.
2. Out of them, two chefs are required who have a fair knowledge of
every department of the kitchen.
3. The average salary of the chef at Commis level 1 is Rs 14000-Rs
15000 while the helpers and other staff salary range between Rs
6000- Rs 8000 based on their work.
4. Apart from the kitchen employees, 2 delivery boys are required
and one at the counter for taking the order.
8. Kitchen Equipment and Raw
Material Needed in a QSR
1. About Rs 2,30,000 is invested in the setting up the kitchen.
2. A small working table for 4 sq ft can cost somewhere around Rs 6-7k.
3. But, it is not always necessary to have everything new in the kitchen; most of the kitchen
equipment can be bought old and used. This would roughly save around Rs 1 lakh.
4. working table, refrigerator, store racks and cupboards are to be arranged , burners, Tandoor,
and gas pipeline should be new to avoid the added cost of repairs and gas leakages that are
bound to happen.
5. Raw materials such as groceries, packaging, dairy, and poultry are to be considered
6. It will cost you Rs 20,000 for the first five days of the operations,
9. Marketing of the Quick Service
Restaurant
1. The tried and tested method of marketing and also one of the cheapest, is the
pamphlets.
2. For the first two months, 30k pamphlets are good enough to market our
restaurant.
3. These 30k pamphlets of good paper quality will cost us somewhere around Rs
25,000.
4. Apart from pamphlets, we can invest some money on a good billboard to attract
an audience. An average billboard costs around Rs 10,000.
5. We can also invest on an online advertisementon Social Media and Google
Adwards to attract audience
10. POS and Billing Software Needed
for the QSR
1. This is the most important and integral part of a successful operation and
management of any restaurant or food outlet.
2. We will choose a niche POS that is customized to suit the requirements of
our Quick Service Restaurant.
3. We will use any web-enabled device such as a computer, laptop, tablet or
even your mobile to generate the bills. The cost for this should not exceed
more than 25000.
11. Staff Uniform for the QSR
Employees
1. We will choose from different types of dresses such as chef coats, smart shirts and t-
shirts.
2. At the initial stage of operations, it’s ideal to have a low-cost uniform which will save
the additional cost.
3. Good t-shirts which will cost around Rs 150 per piece and if they ordered in bulk they
will cost no more than Rs 120 per t-shirt.
4. So, an amount of Rs 6000-7000 can be dedicated for staff uniform which gives a nice
feel to your restaurant brand.
12. Counter and Branding the Face
of the QSR
1. It would be best to procure the raw materials and design our own
counter based on our need with a help of a carpenter.
2. We will go for a good standee and menu board at the front-end to
give an overall feel of the brand.
3. The counter and front-end will cost us somewhere around Rs 20-25k
based on the design of the counter.
13. Other Things Needed to Open a
QSR
1. A Takeaway and Home Delivery outlet require one landline and at least two mobile
phones.
2. We will get a Cloud Telephony subscription that forwards the call to another
designated number in case the first number is busy. This should not cost us more than
10k.
3. Further we need to spend around Rs 8000 on electricity fitting and plumber work.
4. We would require a good calculator, Fire-extinguisher, daily account books,
attendance register etc.
