10. Hired knowledgeable sales
people to attend tech –savvy
customers
Provided shopping assistants to
help mom shoppers
Trained employees to give
information about discounts and new
offers to influence price conscious
people
CUSTOMERSEGMENTATION
14. The revamped format is called the “Connected Store.”
Introduced a central runway to showcase the latest technologies.
Additional space to profitable products like smart phones, iPads.
Moved the declining categories to back end- TVs , CDs, DVDs,
entertainment devices.
L Large touch screens to search for in-store product availability and
conduct side-by-side product comparisons.
1.Optimizedlayoutofstore
17. Drive cost reduction and Efficiency
Lower transportation costs
Better use of labor
Lower markdowns
Build strong industry position and Multi-channel sources
Blue Assist- allows customers to shake their device to get live help through chat, email
Increased product line in home emerging categories
Reduced wait time for customers
Advanced key initiatives to drive future growth
Educational sales approach to make people aware about latest technologies
Investment in Internet of Things
Better post purchase support
3.RENEWBLUE2016
18. Geek Squad hires certified
technicians called ‘agents’
to provide solutions to
customer problems.
Geek Squad is a subsidiary
of Best Buy and its
precincts exist in all stores.
.
Geek Squad provides
technological services -
In-store
On-site emergency support
Over Internet
24-hour telephone service
22. SWOT Analysis
STRENGTHSSTRENGTHS
• Largest brick and mortar electronics
retailer.
• Focus on customer service and
support.
• Offers latest electronic items through
multiple channels.
WEAKNESS
• Huge maintenance and costs.
involved in maintaining large stores
• Dependence on third-party vendors.
• Declining profit margin in unpopular
product categories
OPPORTUNITIES
• Expanding global presence.
• Investment in latest technology.
• New marketing and communication
channels to reach customers.
THREATS
• Intense Competition.
• Showrooming.
• Manufacturer’s direct engagement
with customers.
24. Created by Avani Jain, NIT Raipur,
during a marketing internship under
Prof. Sameer Mathur, IIM Lucknow
Sameer Mathur
Indian Institute of Management,Lucknow
DISCLAIMER