Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing Strategy by Huzefa Merchant-First Cry

2,583 views

Published on

About FirstCry-We are Asia's Largest Online Portal for Baby and Kids Products. We have over 2 Lakh+ Baby and Kids items from 2 Thousand+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and so on.

Our mission is to provide best of the products/brands at the lowest prices with great online shopping experience, free shipping and Prompt customer service. Our benchmark is to provide our customers with a physical stores shopping experience; online, without the hassles of driving around the town locating a shop and then a place to park the vehicle. Our sourcing team works with over 150 vendors internationally, nationally to source the best products/brands for you at the most affordable price.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.

Published in: Marketing
  • Be the first to comment

Digital Marketing Strategy by Huzefa Merchant-First Cry

  1. 1. WorldOfMoms
  2. 2. TV Commercials
  3. 3. Shopping Kiosk
  4. 4. Subscribers – 3.7K Number of Videos – 971 Total Number of Views – 2.7 million
  5. 5. YouTube Activity
  6. 6. Likes – 710K Average Weekly Growth – 0.60%
  7. 7. Time for Some Stats....
  8. 8. Campaigns
  9. 9. Campaigns
  10. 10. Types of Posts
  11. 11. Posting Frequency
  12. 12. Responding To Fans
  13. 13. Content Engagement
  14. 14. Followers - 8,729 Following – 372 Last Post – 17 Weeks Ago
  15. 15. Instagram followers
  16. 16. Instagram Post
  17. 17. Followers- 3,780 Tweets Daily
  18. 18. Competitive Research
  19. 19. Headquartered In Haryana Present In USA, New Zealand and other European Countries The Big Guns In The Game
  20. 20. Headquartered In Bangalore Est. 2010 Opportunity To Moms The Desi Guy
  21. 21. A Brilliant Looking Website HTTPS Certification APP Google Play and Apple Store Similar Merchandise
  22. 22. Target Audience
  23. 23. Buyer Persona 1 • Name : Madhu Chopra • Education MBA(Marketing), Mithibai College • Age : 27 • Working Status : Employed Senior Manager at Star Media with a annual package of 15 Lakh P.A • Children : A 1and a half year old girl • A modern woman who knows her way around the world, Strong, Independent and loves to shop online for herself and her daughter • While describing her previous shopping experience at a popular E-commerce store she was extremely dissatisfied with the time taken to deliver the product and quality of the product
  24. 24. Buyer Persona 2 • Name : Farida Kapadia • Age : 25 • Education : BCom Jai Hind College • Work Status :Unemployed, Homemaker • Children : 6 month son • A housewife that loves to socialize a lot and keeping up with the trend of today. Loves her family more than anything. Being the trendy women she is she loves to shop online • On her recent online purchase she loved the pace at which the product was delivered to her and the quality of the product
  25. 25. Buyer Persona 3 • Name : Vinod Seth • Age: 31 • Education : Havard International specialising in Data Analytics • Occupation : Employed at Endurance international with a package of 30 lakhs per annum • Marital Status : Married and recently had his second child a girl • A person who wants the best for his children and this thought process is supported by his hefty income, Won’t think twice before buying something for his children and fulfilling their demands • On his recent online purchase he was very satisfied with the product and the time in which the product was delivered
  26. 26. Search Engine Optimization
  27. 27. 8 Step SEO Audit
  28. 28. Step 1 Checking the Traffic over a Period of Time
  29. 29. Traffic Over The Past 6 Months
  30. 30. Step 2 Checking the Meta-Description and Page Title
  31. 31. Title : FirstCry Snippet length : 241 Meta-Description
  32. 32. Page Title
  33. 33. Step 3 Checking the Header Tags
  34. 34. Header Tags
  35. 35. Step 4 Finding out the number of Pages Indexed by Google
  36. 36. Step 5 Keywords for Which One of The Pages is Optimized For
  37. 37. Step 6 Checking out Whether the Images Have Alternate Tags
  38. 38. Step 7 Positioning on Google
  39. 39. Step 8 Checking the Referring Domains and Backlinks
  40. 40. Backlink's
  41. 41. Backlinks Types
  42. 42. Backlink Follow Versus NoFollow
  43. 43. Backlinks • The majority of the backlinks are from • Coupon Websites • Mahindra’s BabyOye • Blogs • Some of them have a very good rating, Hence increasing the credibility of FirstCry
  44. 44. The 10 Keywords for which FirstCry.com ranks first Clothes for Infants Clothes for Children Baby boy dresses 0-3 months Baby Bathtub Seat Baby Walker Mothercare India Maternity Wear Study Table for Kids Oye Baby Feeding Bras Feeding Bottle Motu Patlu merchandise
  45. 45. Keywords To Optimize For • Affordable Maternity wear • Baby Clothes • Location Wise Optimization • Mosquito net online • Baby Beds • Baby Pajamas • Baby Pajamas • Clothes for Baby Girl • Cheap Baby Clothes • Maternity Clothes • Baby Shampoo • Bibs • Baby Clothes Discount • Disney Clothing • Clothes for Baby Boy
  46. 46. Suggestions
  47. 47. HTTPS Certification Improving Blog Visibility Shorter Meta Description Removing iFrames
  48. 48. More Header Tags Improving Text to HTML Ratio Keyword Consistency More Backlinks Of Better Rated Domains
  49. 49. Social Media
  50. 50. Platforms On Which FirstCry.com is Present
  51. 51. But The Most Active and Dominant Among All Of Them…….
  52. 52. Women have a higher a number on Facebook as compared to Men
  53. 53. Campaigns#1 #MomPreneur
  54. 54. Awareness About Entrepreneurship Establishing Connectivity Opportunities at FirstCry.com Success Stories Motivating Inspiring
  55. 55. Campaigns#2 #SleepingBeauty
  56. 56. Sacrifice Dad Connection Fatherhood Changes A Person New Parents Sleep Is not the Same Heartwarming
  57. 57. Campaigns#3 #ParentingTips
  58. 58. Life Hacks Child Development Humor New Parents Relateable Easy To Apply
  59. 59. Brand Mood Board
  60. 60. Blogs
  61. 61. Blog #1
  62. 62. A Step By Step Guide On How to Potty Train Your Child
  63. 63. Moms Need A Step By Step Guide Age and Timings For Training Types Of Toilet Seats The Best and The Most Comfortable One
  64. 64. Blog #2
  65. 65. Here is How Your Child Can be Smarter than His/her Peers
  66. 66. Right Brain Education Advantages of RBE Institutions Offering RBE Why RBE
  67. 67. Blog #3
  68. 68. Read this If You Will Be Travelling With Your Baby
  69. 69. Various Modes What to Carry Strollers Baby Food
  70. 70. Blog #4
  71. 71. Sex Life After Birth
  72. 72. Priorities Change Sex Problems Reigniting The Passion Expert Advise
  73. 73. Blog #5
  74. 74. Food That is Best For Your Baby
  75. 75. Types Of Food Nutrition Content Making Healthy Choices Quantity And Serving
  76. 76. Influencers
  77. 77. Influencer #1
  78. 78. Mansi Zaveri Founder and CEO of Kids Stop Press
  79. 79. Award Winning Parenting Website
  80. 80. Mom & Marketer More Than 100,00 Visitors Reputation Facebook
  81. 81. Influencer #2
  82. 82. Ekta Chawla Founder and CEO of ConfusedParent.in
  83. 83. Parenting Website
  84. 84. Top 10 Mom Bloggers Chennai Does Endorsements Facebook
  85. 85. Influencer #3
  86. 86. Priya Dasani Founder of ShishuWorld.in
  87. 87. Parenting Website
  88. 88. YouTuber 25K Subs More Than 100,000 Visitors Baby Food Recepies App
  89. 89. Influencer #4
  90. 90. Dr. Naveen Kini Founder of Everything about Kids
  91. 91. Pediatrician 23 Years Of Experience Blog WOM Trust Celebrity A Small One
  92. 92. Dr. Shahrukh Khan Founder of Stardom
  93. 93. 4 Year Old Son Stardom Family Man Ladies Love Him Trust Celebrity
  94. 94. But the biggest factor is……..
  95. 95. Pairing with Mr. Bachchan
  96. 96. ORM
  97. 97. Quora
  98. 98. Quora
  99. 99. Yahoo Answers
  100. 100. Facebook
  101. 101. Mums.net
  102. 102. Media Planning
  103. 103. Rs.21,000 Rs.25,000 Rs.4,000
  104. 104. Let’s View The Ads
  105. 105. Out Of The Box Ideas
  106. 106. Influencer Program
  107. 107. The Forum is now open for discussion

×