Introduction Of Amazon, History Of Amazon, Changes in Company, Brand Management

1.  Vidhi Malhotra – 31
 Harshit Maru – 32
 Ronak Menghwani - 33

2. Company Overview
Amazon.com is
an American-based multinational electronic
commerce company.
Headquartered - Seattle, Washington. America's largest online retailer.
Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online In 1995. It started
as an online bookstore.
With 2.5 million titles, it became the “Earth’s Biggest Bookstore”.
https://www.youtube.com/watch?v=YYgT75NU9gg

3. Products
Books
Grocery, Health and beauty
Toys, kids and baby
Clothing, Shoes and jewelry
Movie, Music and Games
Digital Download
Kindle
Computer And Office
Electronics

4. Strategy of Promotion

5. Competitors
 Flipkart
 Paytm
 Myntra
 Snapdeal
 Jabong
 Shopclues
 Home Shop 18
 E – bay
 Healthkart

6. Other Amazon Initiatives
Amazon prime Prime membership Amazon Kindle E- book reader
AmazonFresh sells and delivers groceries in Seattle
Amazon Web Services Collection of web services givi
cloud computing platform

7. Brand Customer Relationships
COLLECTION OF DATA- All customers shopping from Amazon needs to
create an account which makes it easier for them to make future purchases.
These accounts also provide Amazon an opportunity for target marketing i.e.
customers can be emailed with offers and promotion based upon their past
purchases
Amazon treats all of its products and services under the same brand values:
quality, service and value. Although, Amazon has the brand identity of
providing an excellent online shopping experience. ... These form its
core brand identity.

8. Amazon Captures Value
Amazon creates value in a number of ways, largely capturing and
reinvesting it into further scaling its operations. This scale provides
a continuous cycle of value creation and capture until sales growth
no longer supports it.
Through Amazon Prime, value is captured from customers up
front in exchange for a year’s worth of free two-day shipping,
among other added benefits. With an estimated 30 million
subscribers, Amazon has clearly shown customers the value it can
create.

9. 5 Ways Amazon uses CRM
Data Collection
Personal Data Storage
Recommendation
Customer Support
Kindle Market place

10. Amazon Go Store With AI
The store opened to the public on January
22, 2018. In addition to stocking name
brands and local brands, the store sells
many of Amazon's house brands, such as
Wickedly Prime and 365
https://www.youtube.com/watch?v=NrmMk1Myrxc

11. Thank You