Amanda Smania has over 10 years of experience in marketing and customer service roles. She holds a Bachelor's in Advertising and Marketing from Universidade Presbiteriana Mackenzie in Brazil and a Master's in Marketing from Australian Catholic University. Her most recent role is as Boutique Manager at Mercedes-Benz Melbourne, where she is responsible for stock control, ordering supplies, and providing excellent customer service to increase sales. Previously, she worked as General Manager of Berlin Bar in Melbourne, demonstrating strong leadership and management skills. She also has experience in marketing research, strategy, and consultancy through roles in Brazil.

1. AMANDA SMANIA
 0430 349 970  amanda.smania@yahoo.com.au
EDUCATION & CREDENTIALS
Bachelor in Advertising and Marketing, 2009  Universidade Presbiteriana Mackenzie – Sao Paulo,
Brazil
Masters in Marketing,2012  Australian Catholic University – Melbourne, Australia
PROFESSIONAL EXPERIENCE
Boutique Manager/ Customer Lounge Host, 22/02/2016 – present
Mercedes-Benz Melbourne – South Melbourne, Victoria
 Responsible for stock control and the ordering of lounge supplements, such as catering items,
drinks, coffee and stationeries.
 Building and fostering a closer relationship with suppliers, ensuring better deals and prices for
the dealership.
 Through extensive customer service, sales techniques and CRM, ensuring that the boutique
receives high levels of attention, increasing sales significantly.
 Welcoming customers to the waiting room and generating strong client relationships by
making sure they are looked after and comfortable through their whole stay in the dealership.
Achievements:
 Comprehensive customer service, building strong relationships and trust with customers
 Generating increases in sales through various selling techniques
 Through developing solid relationships with suppliers, bringing in more advantageous deals
for the dealership in terms of stock ordering
General Manager, 02/03/2014 – 25/08/2015
Berlin Bar – Melbourne CBD, Victoria
 Duties included customer relations management and a variety of administrative work, such as
budget control, stock take and payments.
 Role placed great demand on the delivery of the best possible customer service.
 My contributions through this role have had a direct positive effect on the success of the
business through weekly profit growth and exceptional staff morale.
 Role has increased my confidence as a professional and helped develop my ability to
multitask effectively.
 Thrived under the role of general manager, particularly in learning how to manage people to
bring out their best in order to help the business prosper.

2. Achievements:
 Finances, balance sheets (excel), profit projections, wages
 Hiring and management of kitchen, waiting and bar staff
 Delivery of the most comprehensive customer service possible
 Hostess to a fast paced environment
 Customer Relation Management
 Event planning
 Weekly stock control and ordering
 Rosters
 Venue promotion and maintenance
 Building strong relationship with suppliers
Floor Manager, 18/03/2011 – 01/03/2014
Berlin Bar – Melbourne CBD, Victoria
Achievements:
 Management of a large team of waiters and waitresses
 Delivery of the most comprehensive customer service possible
 Hostess to a fast paced environment
Marketing Assistant, 01/2009 – 01/2010
Play Consultoria Infantil LTDA – Sao Paulo, Brazil
 Quantitative and qualitative focus group research, intelligence contents directed to the
children market segment, and secondary research to identify trends in the children market.
 Collecting results from research gathered in order to perform intelligent consultancy for
clients on children’s specific preferences and expectations, as well as market movements.
 Performed comprehensive marketing consultancy to clients including Mattel, Nike, Nestle,
Cadbury and others specialized in, or holding segments in the children market.
 Further, the role involved licensing and preparing briefings to advise clients’ on product
development.
Achievements:
 Organized and conducted effective market research and strategies for clients
 Successfully composed comprehensive briefings for high tier clients
 Provided high quality customer service for clients
 Marketing and licensing consultancy
 Assisted in the development of new products
 Updating website and portal with news about new licenses and products

3. Sales Representative, 03/04/2007 – 05/04/2008
PcPress Planejamento e Estrategia – Sao Paulo, Brazil
 Sales and Marketing Representative to AOC, company for computers, monitors and
accessories.
 Practiced negotiations with managers of each store regarding the best sites for AOC products
within the store to promote the brand exposure and awareness.
 Assisted sellers with sales techniques and information about AOC products in order to
increase sales and revenue, and also performed sales myself whenever I had the opportunity.
 Implemented incentive campaigns relating to inventory control and sell-in/sell-out of each
store. Monitored the competitor’s strategies in different stores.
Achievements:
 Assisted in the implementation of incentive campaigns
 Successfully assisted in the implementation of strategic sale techniques
 Directly assisted with the sales force
 Promoted the brand exposure and awareness through effective negotiation