This document discusses how content marketing can be used to enhance one's career. It argues that content is a valuable career asset that is more valuable than traditional measures of net worth like stocks, bonds, and real estate. It provides strategies for developing a content marketing plan for one's career, including treating one's content as tangible career assets and promoting them, and adopting a growth strategy of always producing new content. Questions are also provided about how to effectively develop and promote a content marketing career strategy.
Looking for your next customer in today's business culture requires a social business strategy.
A social business is both internally and externally focused with a content mindset to produce relevant touch points that build lasting relationships.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Looking for your next customer in today's business culture requires a social business strategy.
A social business is both internally and externally focused with a content mindset to produce relevant touch points that build lasting relationships.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Slides for a talk by Rick Burnes on Sept. 18, 2009 for the New England Direct Marketing Association. The Talk covered ways to use content and social media to generate traffic and leads for your business.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
Cyril bladier digital marketing trends for 2014Cyril Bladier
Cyril Bladier digital marketing trends for 2014.
Twitter. Google+. GooglePlus. Pinterest. Picture marketing. Social Selling. Mobile marketing. Real-time marketing. Marketing automation. Cloud marketing. LinkedIn. Retargeting. Remarketing. Facebook for business. btob marketing. B2B marketing. Digital strategy. Digital marketing. Web marketing. emarketing. Digital trends. Marketers. Visual marketing. Selling with social media. Selling through social media. Personalization. Social media, Social network. Social networking. Profesional social networks.
HubSpot Summer 2010 Customer Show & Tell WebinarHubSpot
This webinar, featuring HubSpot's CEO Brian Halligan, included information about HubSpot's newest inbound marketing software features and shared stories about how customers are using them to drive more leads and sales. Light touch on the roadmap is included.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
How to Create a Social Strategy Focused on Engagement, Relationship and Commu...Social Jack
Presentation from the Social Media Strategy Summit Chicago 2015 --
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In today’s world of marketing with so many marketing channels, vehicles and options it becomes overwhelming to pick the areas that work best for our customers. How do we decide what they want, what areas of social, mobile and other digital means do we use to retain customers so they don’t leave and at the same time attract new ones? In this workshop we will address how to build an effective strategy, learn new techniques for effective engagement, building relationships and hosting a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- New ways to leverage your content to build trust among your community
Forward Progress has trained over 98,000 people in over 35 countries on how to establish powerful relationship and building communities to develop new business.
Do you know how you are going to reach your 2010 business goals? If you haven't built out a plan to hit your targets yet - don't fear, it doesn't have to be rocket science - but it is critical to get you on the path to a great year. Check out the slides for this 45 minute webinar to learn a few key elements of building your marketing plan and how to use the HubSpot software to review past marketing ROI and apply it to making a killer 2010 marketing mix plan. Want to hear the archived webinar? Check it out here: http://www.hubspot.com/plan-a-killer-2010-marketing-mix-login
A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.
LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A! Presented by Elizabeth Quintanilla
Do you constantly strive to create great original content? That's admirable, but you can actually save a ton of time and resources by borrowing great content from others. It's not stealing—it's curating!
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
How to Develop Content for the Modern Customer Journey - #SPARK15TrackMaven
Digital has made today's buyers are more educated and empowered than ever before -- making it harder for brands to control the buying cycle. But smart brands realize the opportunity in front of them. Chris Bolman gives actionable lessons on how to create a compelling narrative across the modern customer journey, as he shares examples from some of the most creative and effective marketing organizations.
Which Social Media Channel is Right for Your BusinessFB Smarty
It can be so confusing. How do you know where you should focus. Who is your target audience and which social network channels do they spend time on. Michelle Fontaine of FBSmarty and Social Media by Michelle shares this presentation which was given at the Empowering Women in Business Conference at Nichols College March 2013.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
The Basic Principles of Content Marketing and SEO to Generate More Inbound LeadsRyan Hanley
Done right content marketing and SEO allow your business to get found in search at the exact moment consumers need your product. Understanding the basic principles of content marketing and SEO builds a solid foundation to generate more inbound leads...
How to Create Social Employees through LinkedIn's Publishing PlatformBernie Borges
Webinar slides covering LinkedIn's Professional Publishing platform. You'll learn the opportunities and risks of the publishing platform. You'll take away an action plan. View the webinar recording here: http://www.findandconvert.com/resources/webinars/expand-corporate-brand-linkedins-publishing-platform/.
Slides for a talk by Rick Burnes on Sept. 18, 2009 for the New England Direct Marketing Association. The Talk covered ways to use content and social media to generate traffic and leads for your business.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
Cyril bladier digital marketing trends for 2014Cyril Bladier
Cyril Bladier digital marketing trends for 2014.
Twitter. Google+. GooglePlus. Pinterest. Picture marketing. Social Selling. Mobile marketing. Real-time marketing. Marketing automation. Cloud marketing. LinkedIn. Retargeting. Remarketing. Facebook for business. btob marketing. B2B marketing. Digital strategy. Digital marketing. Web marketing. emarketing. Digital trends. Marketers. Visual marketing. Selling with social media. Selling through social media. Personalization. Social media, Social network. Social networking. Profesional social networks.
HubSpot Summer 2010 Customer Show & Tell WebinarHubSpot
This webinar, featuring HubSpot's CEO Brian Halligan, included information about HubSpot's newest inbound marketing software features and shared stories about how customers are using them to drive more leads and sales. Light touch on the roadmap is included.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
How to Create a Social Strategy Focused on Engagement, Relationship and Commu...Social Jack
Presentation from the Social Media Strategy Summit Chicago 2015 --
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In today’s world of marketing with so many marketing channels, vehicles and options it becomes overwhelming to pick the areas that work best for our customers. How do we decide what they want, what areas of social, mobile and other digital means do we use to retain customers so they don’t leave and at the same time attract new ones? In this workshop we will address how to build an effective strategy, learn new techniques for effective engagement, building relationships and hosting a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- New ways to leverage your content to build trust among your community
Forward Progress has trained over 98,000 people in over 35 countries on how to establish powerful relationship and building communities to develop new business.
Do you know how you are going to reach your 2010 business goals? If you haven't built out a plan to hit your targets yet - don't fear, it doesn't have to be rocket science - but it is critical to get you on the path to a great year. Check out the slides for this 45 minute webinar to learn a few key elements of building your marketing plan and how to use the HubSpot software to review past marketing ROI and apply it to making a killer 2010 marketing mix plan. Want to hear the archived webinar? Check it out here: http://www.hubspot.com/plan-a-killer-2010-marketing-mix-login
A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.
LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A! Presented by Elizabeth Quintanilla
Do you constantly strive to create great original content? That's admirable, but you can actually save a ton of time and resources by borrowing great content from others. It's not stealing—it's curating!
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
How to Develop Content for the Modern Customer Journey - #SPARK15TrackMaven
Digital has made today's buyers are more educated and empowered than ever before -- making it harder for brands to control the buying cycle. But smart brands realize the opportunity in front of them. Chris Bolman gives actionable lessons on how to create a compelling narrative across the modern customer journey, as he shares examples from some of the most creative and effective marketing organizations.
Which Social Media Channel is Right for Your BusinessFB Smarty
It can be so confusing. How do you know where you should focus. Who is your target audience and which social network channels do they spend time on. Michelle Fontaine of FBSmarty and Social Media by Michelle shares this presentation which was given at the Empowering Women in Business Conference at Nichols College March 2013.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
The Basic Principles of Content Marketing and SEO to Generate More Inbound LeadsRyan Hanley
Done right content marketing and SEO allow your business to get found in search at the exact moment consumers need your product. Understanding the basic principles of content marketing and SEO builds a solid foundation to generate more inbound leads...
How to Create Social Employees through LinkedIn's Publishing PlatformBernie Borges
Webinar slides covering LinkedIn's Professional Publishing platform. You'll learn the opportunities and risks of the publishing platform. You'll take away an action plan. View the webinar recording here: http://www.findandconvert.com/resources/webinars/expand-corporate-brand-linkedins-publishing-platform/.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Social Business Engine Podcast 2016 InfographicBernie Borges
In 2016 I had the privilege of interviewing 46 amazing professionals across the spectrum of social media and digital transformation strategy. Check out the interactive version of this infographic here: http://www.socialbusinessengine.com/podcasts/social-business-engine-podcast-season-3-for-2017/.
IBM Social Business Journey and IBM Verse / cloud collaboration #MWLUG2015Ed Brill
IBM's transformation into a social business has produced real business outcomes and benefits for our clients. This presentation focuses on the #socbiz results and explores the why and how of IBM moving its own email and social collaboration to the cloud.
Social Business & Innovation in IBM - CBS 2016 Anders Quitzau
IBM is also a social business, embedding social in every process and interaction. This is key to IBM's breadth and depth of innovation. This lecture was given to CBS, Copenhagen in October 2016
My books- Learning to Go https://gumroad.com/l/learn2go & The 30 Goals Challenge for Teachers http://amazon.com/The-Goals-Challenge-Teachers-Transform/dp/0415735343
Resources at http://Pearltrees.com/shellyterrell/integrating-web-2/id8081935
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
A comprehensive guide to scaling content operations. Learn how to:
-Organize and align your teams around content marketing, including developing content marketing quotas based on results.
-Plan and execute long term, unified content campaigns to optimize content ROI.
-Develop a measurement process to directly credit content for lead generation, sales opportunities and revenue.
Pawan Deshpande, CEO of Curata, originally gave this presentation at Content Marketing World 2014.
How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...Curata
A step-by-step method to content curation, including real world examples of companies using curation - Presentation given by Pawan Deshpande, CEO Of Curata at Content Marketing World 2013
According to MarketingProfs and the Content Marketing Institute, 66% of B2B
Marketers turn to content marketing as a key lead generation source. Lead
generation is just the tip of the iceberg—effective content marketing programs should be integrated into the entire revenue generation cycle. Making this level of investment in content marketing requires buy-in from the individuals leading your sales or business development function. Chris Corcoran, Cofounder and Managing Partner of memoryBlue, will outline why content marketing is such a critical contributor to the sales function and how to justify the content marketing investment to your VP of Sales or Chief Revenue Officer.
Content Marketing for the Savvy FinTech Entrepreneurjwalovit
In the highly competitive FinTech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. This session will focus on how entrepreneurs can leverage this strategy. When people remember about 10% of the information they hear within three days, it becomes very important to make sure that the content you create is retained by your customers and brings them back.
The session addresses the following topics:
- Core inbound content marketing funnel strategies
- What kind of content is most consumed
- What kind of content might be right for your target market
- Strategies to create content and platforms for serving it up
- Various dollar saving strategies to develop content and your audience
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Why B2B Marketers Need To Personalize Content Experiences At Scale G3 Communications
View the full webcast on demand here: https://dg-r.co/2IppBgr
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Delivering a framework and relying on real-life examples, Uberflip CMO Randy Frisch will outline how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This webinar will arm your marketing team with the foundations to deliver greater personalization and memorable content experiences to your customers — at scale!
You will learn:
• Why personalization is more important to B2B marketers than ever before;
• How content fuels personalization — and approaches to develop, optimize and organize your content; and
• How to deliver truly relevant content to customers and prospects, across channels and throughout the buyer journey.
Content strategy is the process of planning, creating, distributing, and measuring content to achieve specific marketing and business goals. In this Master Class, learn how to develop a strong strategy that guides your content to maximum business impact. During the session, you’ll uncover the power of a content portfolio and different types of content hubs. You’ll go beyond the basics in understanding the type of content that beats AI-generated content, attracts traffic, differentiates your brand, and drives audiences to action. And you’ll see why micro strategies can make all the difference in achieving content that unleashes growth for your business.
Got Budget? How to Leverage Content Creation for SuccessMarketo
Everyone wants to take advantage of content marketing, but many marketers fear they don’t have the budget to produce enough content for it to be effective. By employing lean content marketing techniques, you can learn how to do more with less while still building out the type of content you need for success. Join Dayna Rothman, Content Marketing Manager at Marketo as she shows you how Marketo uses lean content creation in order to keep pace with the growing needs of their business.
Press Releases: The Content Marketer's Not-So-Hidden Treasureprnewswire
On Demand - Webinar
https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=492974&sessionid=1&key=860F8D263607BCE39A125046FE357045&sourcepage=register
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...Content Marketing World
Technology companies are known for being on the cutting edge and driving innovation. However, much of their marketing content reads like a dry technical manual and does little to distinguish them from their competition. This problem can worsen if the
marketing department and the technical team don’t understand each other – the
marketers know they need to educate their audience and focus on the business benefits, but the technical experts want to show all the features to appeal to the end user. Companies may end up with content that explains the features but does little to engage a potential customer and get them to take the next step in the sales cycle. This
session will show B2B technology marketers how to use content marketing strategies to become ‘customer-centric’, rather than ‘feature-centric’. In doing so, they will convert more leads and shorten their sales cycles.
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
Similar to Content Marketing is Good for Your Career (20)
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Social Business Journal, Volume 6: Inclusive Design in a Cognitive EraBernie Borges
In partnership with IBM, we've published Social Business Journal, Volume 6 on Inclusive Design in a Cognitive Era, Reinventing Enterprise Email to Make Workplaces More Productive, Efficient, and Humane. Discover how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse and how it can be applied to any problem-solving approach in business.
Download the Journal here: http://hubs.ly/H01sBLK0
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
15 Ways to Become a LinkedIn Power UserBernie Borges
15 basic and advanced tips to grow your network and get business results using LinkedIn, from Bernie Borges of Find and Convert. Discover more at www.findandconvert.com/blog.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012 Bernie Borges
Bernie Borges spoke at Bend WebCAM 2012 on how to build a skyscraper size digital marketing plan using effective processes, skills, data driven strategies and with a social business mindset.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Most business around the world have begun to use social media technology in one form or another. It’s really not a matter of whether a business is “on social media” the question is “does social drive business results.” This is why we need to be talking about social business, not social media.
Social Networking for Career AdvancementBernie Borges
A two part webinar series from People OnTheGo, facilitated by Bernie Borges.
Social networking and personal branding strategies for career minded professionals.
More than 30 actionable tips.
Webinar schedule available at http://www.people-onthego.com/ under Workshops.
Executive's Guide to Content Marketing Bernie Borges
Content marketing is all about attracting buyers through content that creates engagement and trust delivered through online (social media) and offline channels.
Social Networking for Job Seekers (short version)Bernie Borges
Three strategies for job seekers and career development minded people using social networking and personal branding strategies. Short version delivered by Bernie Borges of www.bernieborges.com.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
8. Questions to answer
• How does content marketing apply to my career?
• Is content marketing for career enhancement self serving or beneficial to my
employer?
• How do I develop a content marketing plan for my career?
• How can I promote my content without appearing as self promotional?
• How doI know if I'm on track or off base with my content in my career plan?
• How do I learn more about how to develop a content marketing plan for my
career?
• Who are some examples of people who know how to use content marketing
in their career?
#cmworld
9. 3 Strategies
• Your content portfolio = tangible assets
• Promote your “tangible assets”
• Focus on a growth strategy (ABPC)
ALWAYS BE PRODUCING CONTENT
#cmworld
29. What’s Next For You?
• Set goals
• Embrace content as a career strategy
• Produce asset portfolio
– At least 2 assets
• No excuses!
• Learn from others
• Take action!
#cmworld
I’m not a career coach. I live in the same world as you do. I run a digital marketing agency where we help businesses create, launch and measure content strategies. But, I’ve developed a strong interest in the parallels between content marketing for a business and for the individual’s career.
We know that content marketing is good for business. This entire conference is devoted to content strategies for brands to compete, differentiate and win through content marketing. But, businesses are made up of people. Businesses don’t create content. People create content. Therefore, it’s not a stretch to say that the people who drive the content strategies for a brand benefit in their career, as do their employers. The key is to be aware of the value of content in our careers. Don’t be accidental about the value of content in your career. Rather, be strategic and proactive.
Conventional wisdom has taught us to build our net worth through tangible assets that have monetary value. This paradigm is centuries old. But, we live in the digital age now and in the context of your career your tangible assets have limited, if any value. Your employer doesn’t care about your net worth if you don’t produce value for the business that employs you (or your clients).
I want you to think of the content you produce as THEE measure of currency in your career. Let’s face it, if you had a choice to attend a one hour presentation by me or Seth Godin, you would probably choose Seth Godin because Seth has produced more content than I have. His content is his career currency. His content has created significant “value” in his career.
You’ve heard this cliché “you are what you eat.” It has double meaning. If you have a poor diet, it can reflect poorly on your health and your outward appearance, and the opposite is true. If you eat well and maintain a healthy lifestyle, it should reflect well on your health and outward appearance. It also means that if you want to be known for something, anything, be sure to make it your daily diet. Seth Godin has become well known as a marketing futurist. Some would call him a marketing guru. Why? Because of his content.
In the 1967 film, The Graduate, Benjamin Braddock, played by Dustin Hoffman returns home from college after graduation with no idea what he wanted to do in his career. His father’s business partner, “Mr. Robinson” pulls him aside at a party in his honor and gives him some of the most famous career advice ever documented on film. He whispered just one word to Benjamin: Plastics.Today’s version of “plastics” is content.
We live in an amazing time in history. Some of us are old enough to share stories of what work was like before the digital age. The digital age has given each of us unparalleled opportunity to create content. We don’t need anyone’s permission to create content. We need only to decide to do it, and then do it, because the tools are literally at our fingertips. Content has become a game changer in our careers as marketers. Unless you’re an engineer and you build something, or a scientist and you discover something, or an athlete with a multi million dollar multi year contract, you had better produce content to establish your credentials and build your career.
Considering this is Content Marketing World, and you chose to attend this session over the other options at this time, I probably don’t need to convince you that content is crucial to your career. So, let’s get down to how to do it. These 7 questions are the most common questions I hear from professionals when discussing content as career currency.
I will answer these questions, to the extent I can in 20 minutes by offering you 3 strategies and examples of people who are using content marketing in their careers. I think these examples will inspire you to answer these questions for yourself.
It shouldn’t surprise you that each example I’ll share today (except for Seth Godin) is a speaker at CMW. Let’s start with Joe Pulizzi. Aside from his well known love of anything orange, Joe has built a sizeable career portfolio of content. Joe is recognized as the godfather of content marketing. But, Joe could not have achieved this level of career clout without creating great content. From his blog, to his two books, the Content Marketing Institute and of course, this event, Content Marketing World, Joe has created a portfolio of tangible assets for his career around the theme of content marketing, comprised of great content. Joe is an inspiration to all of us.
Ann heads up all of the content at MarketingProfs. She’s a 13-year veteran of creating and managing digital content to build relationships for organizations and individuals, Ann has a passion for building community, particularly in using new media tools to broaden and build value. Previously, Ann was the co-founder of ClickZ.com, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe. And, she is the co-author of the wildly popular book Content Rules:
Andrew Davis is co-founder and Chief Strategy Officer at TippingPoint Labs, a Boston based content marketing agency. Drew and his partner founded TPL after spending years in the corporate world in various marketing roles and coming to the realization that the most effective marketing revolves around telling a story. Drew has emerged as the face of TPL and frequently speaks at conferences telling the story of story telling.
One way to promote your assets is to brand yourself with a theme that you can personify. Drew is the consummate Internet cosmonaut, supported both by his presentation content and by his travel pictures available to anyone who follows him on Instagram. Drew’s new book, Branscaping is a form of self promotion. Drew is speaking at CMW, sharing the key points from his new book. Attending his presentation, or following Drew online will expose you to his valuable insights, all of which are effective ways for Drew to promote his content assets.
In the first three examples Joe, Ann and Drew are in the business of content marketing. The rest of the examples, starting with Michael Brenner are corporate marketing professionals who have embraced content marketing in the performance of their marketing responsibilities. In Michael’s case, he is the senior director of Global Integrated Marketing for SAP. That’s a big job for a big company. Michael recognizes that “walking the walk” is part of being an effective corporate marketer. That’s why he has figured out how to promote his content without being self promotional through his blog, B2B Marketing Insider. It’s a terrific blog that adds currency to his portfolio of tangible content assets.
Todd Wheatland is VP and Head of Thought Leadership and Marketing at Kelly Services Outsourcing Consulting Group. Todd’s content was won him recognition from organizations such as MI and MarCom.
Todd has authored numerous articles and white papers which serve to strengthen Kelly’s global brand. And, while he is strengthening Kelly’s global brand, Todd is growing his portfolio of content assets. This dual content asset portfolio benefits both Kelly and Todd in his career journey.
ShakuSelvakumar is an award winning social strategist currently responsible for IBM WebSphere. Her content portfolio has won awards from Forrester, Hermes and SIA. Shaku’s content asset portfolio is a big reason she has been tapped by IBM for leadership role after leadership role. Shaku has been recognized by IBM as a top performer and was selected to join the company’s exclusive Leadership Development program.
Shaku’s career content has earned her the position of Editor on the IBM Impact Blog. Objective: Drive traffic with strong content, interviews and viewpoints from experts. Method: Blogazine with a strong editorial focus. Results: Blog traffic increasing yty at 49.5%Provides content for social channels and increases conversation. Promoted on Facebook, LinkedIn Groups and TwitterInterviews with key leaders have helped broaden my personal networking.Requests from business partners, customers and thought leaders to be featured in the blog.
Shaku also maintains a personal blog. A personal blog is a good way to show the world who you are as a whole person including your interests and hobbies. One word of caution…If you have interests that are potentially controversial there is risk in expressing your views. A blog is a public content medium. While you have the right to express anything you want, consider the potential risks on your career.
There are many other online channels where you can create and share content. Some of the obvious ones include popular social networking sites such as LinkedIn, Twitter, Facebook, Pinterest and Instagram. Another channel which too few people leverage in career content is Slideshare. Shaku uses Slideshare to post her PowerPoint presentations.
And, did you know you can link your Slideshare account to your LinkedIn profile?
Sandra Zoratti is V.P. Marketing, Executive Briefings and Education for Ricoh. When you review Sandra’s digital footprint, you quickly learn that Sandra loves marketing as a vocation. And, she is highly recognized by her peers as an outstanding marketing professional.
When you visit Sandra’s website, and you should note that a personal website is a must for your career content growth strategy, you gain insight into Sandra’s content strategy and devotion to her career and her community.
Her new book, Precision Marketing has a dedicated website too. Sandra’s book is a great example of a growth strategy in a career content plan.
In March of this year, she was recognized as Business Marketer of the year by the Business Marketing Association of Colorado.
In this video she said something that summarizes my key points in this presentation on career content. She brilliantly points out that “marketing is so dependent on a whole eco system of people and companies.”
No matter where you are in your career, you should have goals. It doesn’t matter if you’re 22 or 62, your career is a journey. Goal setting is a necessity or you’ll get nowhere fast.Embrace the fact that content is career currency. Sure, your network has a lot of value. But, in this digital world your content is available for review 24/7. Will your content help you reach goals?Commit to at least 2 content assets. It’s not complicated. A blog is a must. A personal website is also advisable. Beyond that, consider being a guest writer for publication in your industry or community, or if you can commit to writing a book, do it. A book is a terrific content asset in your career. I don’t care how busy you are, there are no excuses to build your career content strategy. No excuses! Watch others and learn from their achievements, and perhaps mistakes. Most of all take action. Doing nothing will limit your career options. As the Nike slogan says, just do it!