The Marketing Leaders Masterclass #MLleeds which takes place on Tuesday 21st April at Elmwood’s Leeds office, will provide delegates with a unique integrated marketing experience, as five industry experts share their latest thinking across a range of hot topics including digital, social media, PR, consumer insight and creative.
Official e-Brochure for Digital Content Leaders Masterclass John McCambley
The official e-brochure for the Digital Content Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on Tuesday 16th January 2018.
The official event brochure for the Brand & Audience Engagement Masterclass #BEMLeeds, which takes place in Leeds on Tuesday 14th July 2015.
Produced by John McCambley - in association with Elmwood, Network Marketing and The Consumption and Experiential Marketing Knowledge Platform at the University of Liverpool Management School.
Official brochure for the Paid Media & Digital Advertising Leaders Masterclass, which took place at the Museum of Science and Industry in Manchester on Tuesday 24th September 2019.
Further info: https://www.marketing-masterclass-series.com/
Digital Leaders Masterclass 2018 - Official BrochureJohn McCambley
The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and emerging developments that will shape digital strategy going into 2019 and beyond.
The event produced by the Marketing Masterclass Series will take place on Tuesday 6th November 2018 at the Museum of Science and Industry in Manchester. Full details are available on the website (see link below).
https://www.marketing-masterclass-series.com/digital-leaders-masterclass-digitalmanc18/
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
The official event brochure for the Digital Content Leaders Masterclass. The event takes place on Tuesday 25th February 2020 at The Bridgewater Hall in Manchester.
Produced by the Marketing Masterclass Series in association with: Forward Role, Epiphany, Bind, Zazzle Media, Connective3, Positive, Smoking Gun, Woven and Digitaloft.
Visit the website for full details about #CONTENTMANC20
https://www.marketing-masterclass-series.com/
Official e-Brochure for Digital Content Leaders Masterclass John McCambley
The official e-brochure for the Digital Content Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on Tuesday 16th January 2018.
The official event brochure for the Brand & Audience Engagement Masterclass #BEMLeeds, which takes place in Leeds on Tuesday 14th July 2015.
Produced by John McCambley - in association with Elmwood, Network Marketing and The Consumption and Experiential Marketing Knowledge Platform at the University of Liverpool Management School.
Official brochure for the Paid Media & Digital Advertising Leaders Masterclass, which took place at the Museum of Science and Industry in Manchester on Tuesday 24th September 2019.
Further info: https://www.marketing-masterclass-series.com/
Digital Leaders Masterclass 2018 - Official BrochureJohn McCambley
The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and emerging developments that will shape digital strategy going into 2019 and beyond.
The event produced by the Marketing Masterclass Series will take place on Tuesday 6th November 2018 at the Museum of Science and Industry in Manchester. Full details are available on the website (see link below).
https://www.marketing-masterclass-series.com/digital-leaders-masterclass-digitalmanc18/
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
The official event brochure for the Digital Content Leaders Masterclass. The event takes place on Tuesday 25th February 2020 at The Bridgewater Hall in Manchester.
Produced by the Marketing Masterclass Series in association with: Forward Role, Epiphany, Bind, Zazzle Media, Connective3, Positive, Smoking Gun, Woven and Digitaloft.
Visit the website for full details about #CONTENTMANC20
https://www.marketing-masterclass-series.com/
The official e-brochure for the Data, Analytics & Insight Leaders Masterclass (5th June 2018 in Manchester). Produced by Marketing Masterclass Series in association with: Acrotrend, Boxclever, Search Laboratory, The Data Shed, Adthena, Go Inspire, Forward Role Recruitment and icelolly.com
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019John McCambley
The official e-brochure for the Data & Digital Effectiveness Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on 1st May 2019.
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role Recruitment.
Data & Insight Leaders Masterclass (Official Brochure)John McCambley
The Data & Insight Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the ‘Data & Insight’ landscape.
The masterclass will provide delegates with a unique learning experience through a series of engaging roundtable sessions that will fuel knowledge share and discussion.
#DLManc17
Data & Insight: 3 Pillars - Flaws and FixesJohn McCambley
Official keynote presented by The Fragrance Shop's Customer Marketing Director, Nicola Travis at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017.
I produced this book in 2010 to give an overview of my work and achievements over the 17 years to 2010; from Technical Illustrator & 3D specialist, Designer, Creative Director, and Marketing Consultant to Managing Director.
The book explores the key areas of my skill base; strategy, management, new business development, client services, creative direction and digital marketing, through a series of in-depth case studies.
From Nov 2010 until the end of July 2014 I was responsible for leading the interactive offering and team for Designworks across Asia and Pacific region. Designworks is one of Australasia's leading strategic design practices with offices in Auckland, Wellington, Sydney, Melbourne and Christchurch and over 120 employees.
I formalised the Interactive offering taking it from a team of 2 to a successful and thriving 20 strong group of highly motivated digital specialists across Auckland and Wellington. I delivered exceptional results reporting significant revenue growth in the 3.5 years I was with Designworks and in 2013 grew fee revenue by over 70% year-on-year with very strong underlying margin.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Your agency is offering thousands of services and you find it hard to pin down the value they are creating? This is why we pre-packaged ours, to match your communication objectives. For PR, marketing, HR and Sales professionals.
The Most Influential CMOs to Follow in 2023 January2023.pdfInsightsSuccess4
This edition features a handful of Most Influential CMOs that are at the forefront of leading us into a digital future.
Read More: https://insightssuccess.com/the-most-influential-cmos-to-follow-in-2023-january2023/
The official e-brochure for the Data, Analytics & Insight Leaders Masterclass (5th June 2018 in Manchester). Produced by Marketing Masterclass Series in association with: Acrotrend, Boxclever, Search Laboratory, The Data Shed, Adthena, Go Inspire, Forward Role Recruitment and icelolly.com
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019John McCambley
The official e-brochure for the Data & Digital Effectiveness Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on 1st May 2019.
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role Recruitment.
Data & Insight Leaders Masterclass (Official Brochure)John McCambley
The Data & Insight Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the ‘Data & Insight’ landscape.
The masterclass will provide delegates with a unique learning experience through a series of engaging roundtable sessions that will fuel knowledge share and discussion.
#DLManc17
Data & Insight: 3 Pillars - Flaws and FixesJohn McCambley
Official keynote presented by The Fragrance Shop's Customer Marketing Director, Nicola Travis at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017.
I produced this book in 2010 to give an overview of my work and achievements over the 17 years to 2010; from Technical Illustrator & 3D specialist, Designer, Creative Director, and Marketing Consultant to Managing Director.
The book explores the key areas of my skill base; strategy, management, new business development, client services, creative direction and digital marketing, through a series of in-depth case studies.
From Nov 2010 until the end of July 2014 I was responsible for leading the interactive offering and team for Designworks across Asia and Pacific region. Designworks is one of Australasia's leading strategic design practices with offices in Auckland, Wellington, Sydney, Melbourne and Christchurch and over 120 employees.
I formalised the Interactive offering taking it from a team of 2 to a successful and thriving 20 strong group of highly motivated digital specialists across Auckland and Wellington. I delivered exceptional results reporting significant revenue growth in the 3.5 years I was with Designworks and in 2013 grew fee revenue by over 70% year-on-year with very strong underlying margin.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Your agency is offering thousands of services and you find it hard to pin down the value they are creating? This is why we pre-packaged ours, to match your communication objectives. For PR, marketing, HR and Sales professionals.
The Most Influential CMOs to Follow in 2023 January2023.pdfInsightsSuccess4
This edition features a handful of Most Influential CMOs that are at the forefront of leading us into a digital future.
Read More: https://insightssuccess.com/the-most-influential-cmos-to-follow-in-2023-january2023/
The 10 Most Influential CMOs To Watch In 2023.pdfTHECIOWORLD
Analisa Dominic is the driving force behind this endeavor. As a seasoned executive in Product Management and Marketing, she is widely recognized for her expertise in cultivating multimillion-dollar revenues, fostering sustainable expansion, and cementing market dominance across diverse sectors.
An Introduction to REMARKABILITY July 2013Mark Bowling
REMARKABILITY launched in 2013 as a new breed of global marketing consultancy. We believe marketing should not be ‘dumbed down’ nor should it be over-complicated. We believe all brands deserve great marketing and communications. Unlike most agencies we are problem-focused and solution-neutral.
Based in Singapore, the hub of the ‘Asia Wave’, we have significant global experience and an enviable track record.
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
Kellstadt Marketing Group 4.25 Symposium FinalRoxana Vergara
Hottest marketing topics - emerging global markets, social media, brand trust, sustainable business models, micro-trends - today discussed by top executives in field
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
Join our panel of experts as they discuss:
-Ways content marketing can meet your customers’ unique needs and expectations
-How to use what you know about your customer to shape your content strategy
-Examples of brands that make wise content decisions to create a singular experience for their customer
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
This edition features The Most Influential CMOs that are at the forefront of leading us into a digital future
Read More: https://ciolook.com/the-10-most-influential-cmos-to-follow-2023-april2023/
Launch Your Marketing Career (LYMC) is a membership designed by award-winning Marketer Nina Christian to accelerate young marketers in the early stages of their career.
We believe that the world needs more great marketers and that every young marketer deserves the chance to build a career that inspires.
The official keynote presentation by Gemma Needham & Remma Vadoliya from icelolly.com that was delivered at the Data, Analytics & Insight Leaders Masterclass in Manchester on Tuesday 5th June 2018.
The #DATAMANC18 masterclass was produced by the Marketing Masterclass Series. Further details available on www.marketing-masterclass-series.com
Beyond the Click: Creating Lifetime Value with Digital AdvertisingJohn McCambley
The Official Keynote Presentation from Last week's Paid & Biddable Leaders Masterclass in Leeds. Presented by Mark Haslam, Managing Director at Loud Mouth Media.
Shifting Habits Towards a User-Centered CultureJohn McCambley
Official #UXL16 keynote presentation by Mark Shahid, Senior Experience Architect at Sky Betting & Gaming. Presented at UX Leaders Masterclass in Manchester on Tuesday 20th September 2016.
Setting The Trend in Campaign Development: A Collaborative ApproachJohn McCambley
Official #PRSL16 keynote by Ben Bisco, Head of Digital at JD Williams - delivered at PR & Social Leaders Masterclass in Manchester on Tuesday 24th May 2016.
The explosion of digital and social media has seen the lines between PR, Brand, SEO, Social & Content Marketing becoming more blurred, with the integration of the differing processes, cultures & objectives of these channels and their teams becoming more difficult. Many brands and agencies are struggling to get everyone to work together harmoniously in communicating their brand story and customer proposition.
In this session Ben will reveal the successful approach implemented by the N Brown Group, which not only changed the way in which their internal teams work more collaboratively, but through the award-winning ‘Simply Be Real Campaign’ transformed their ability to communicate the brand proposition in an ever-changing digital age.
Presented by Jaywing's Creative Director Gavin Shore and Head of Digital Analysis Mitch Vidler at the Digital Leaders Masterclass #DLMLeeds on Tuesday 3rd November 2015.
Expert Roundtable session delivered by Igniyte's Managing Partner Caroline Skipsey at the Digital Leaders Masterclass #DLMLeeds on Tuesday 3rd November 2015.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
1. Marketing Leaders
Masterclass
By Invitation Only
#MLleeds
Where: Elmwood Leeds, LS11 5WD // When: Tuesday 21st April 2015
9.30am-12.00pm // *Registration between 9.00am-9.30am*
2. The Marketing Leaders Masterclass aims to provide delegates with a
unique integrated marketing experience, as five industry experts share
their latest thinking across a range of hot topics including digital,
social media, PR, consumer insight and creative.
Marketing Leaders
Masterclass #MLleeds
3. In partnership with:
Venue & Creative Partner
www.elmwood.com
Consumer Insight Partner
www.mccallum-layton.co.uk
Creative Design Partner
www.pixelpusher2000.com
Stuart Bruce Associates
www.stuartbruce.eu
Digital Marketing Partner
www.webmarketinggroup.co.uk
Headline Sponsor
www.networkmarketingjobs.com
Social Media Partner
www.brilliantsocialmedia.co.uk
www.pixelpusher2000.com
Pixelpusher2000
4. • Consumer Insight Manager, Asda
• Consumer Media Relations Manager, Asda
• Customer Experience Development Manager, Sky Bet
• Senior Marketing Manager – Convenience, Morrisons Supermarkets
• Senior Marketing Manager – Planning, Morrisons Supermarkets
• PR Manager, Morrisons Supermarkets
• Senior Campaign Manager, The Co-operative Group
• Digital Marketing Manager – SEO, The Co-operative Group
• Digital & Social Media Marketing Manager, Premier Farnell
• Market & Consumer Insight Manager, JD Williams
• Managing Director, Beanies The Flavour Co
• Head of Digital Marketing, Victoria Plumb
• Business Development Manager, Irwin Mitchell
• SEO Manager, Victoria Plumb
• Head of Customer Planning, Insight & Development, Wilko
• Digital Marketing Campaign Manager, Provident
• Head of Marketing, WageDayAdvance
• Customer Engagement & Retention Manager, WageDayAdvance
• Brand & Marketing Manager, JCT600
• Research Manager, Shop Direct
• Marketing Campaign Manager, Joe Browns
• Director, instantprint
• Digital & Mobile Experience, Superdry
• Associate Director – Retail Marketing, Jones Lang LaSalle
• Chair, Mid Yorkshire Branch, Chartered Institute of Marketing
• Director of Marketing, University of Bradford
• Professor of Marketing, University of Liverpool
• Head of Marketing, University of Leeds
Who’s
Attending?
5. Are we happy with the route research is taking?
Duncan McCallum, Founding Partner at McCallum Layton
Market research has undergone dramatic change in the last ten
years; more than in the last 50 – but has it changed for the better?
In this session, Duncan takes a closer look at how some of these
changes are preventing consumer insight from reaching its full
potential and what can be done about it.
The dynamics of brand attraction
Simon Preece, Director of Effectiveness at Elmwood
& Sarah Dear, Managing Director at Elmwood
In this session, Simon and Sarah will be give an overview of how
neuroscience informs the creation of emotionally engaging brands,
and how marketers can use this to disrupt the market and build
deeper consumer engagement to increase sales and market share.
The now & next of digital marketing: Key online
trends impacting your business in 2015
Ian Lloyd, Director of Digital Operations at WMG
As the role of digital marketing continues to evolve, with the
customer’s mobile experience, online discoverability and digital
innovation all reshaping the agenda, Ian provides insights into the
future of doing business online. This session will explore the key
online trends that will affect your business over the course of this
year, provide practical advice and debunk some common
misconceptions, as well as providing a toolkit to help you sharpen
your online plans for the months ahead.
The most powerful conversation your brand could
have today
Laurra Davis, Creative Director at Brilliant Social Media
Often overlooked, social tone of voice is one of the most
undervalued assets for an organisation yet it is the foundation for
a brand’s entire social media presence.
In this session Laurra will give clear insight on how brands can
benefit from a more strategic and thoughtful approach to their
social tone of voice, and why playing it safe or getting it wrong can
result in disengagement and a disjointed brand proposition.
Back to the future of public relations
Top 10 game changers for PR
Stuart Bruce, International PR Advisor at Stuart Bruce Associates
PR suffers from cobbler’s child syndrome. In this session, Stuart
examines what it needs to do to reclaim its reputation by
highlighting the top 10 game changers for PR professionals. It
looks at the essential skills of the future for both in-house PR
professionals and PR consultancies.
Expert Sessions
6. Speakers
Simon Preece
Director of Effectiveness
at Elmwood
Simon joined Elmwood in 1992 after five
years of product and strategic marketing at
Asda. A shareholder and board member,
Simon has managed many of Elmwood’s
largest FMCG, corporate and retail clients
including The FA, Kimberly-Clark, and Asda.
He spearheads Elmwood’s drive to deliver
effectiveness culturally, creatively and
commercially.
An Honorary Fellow in Marketing at
Bradford University’s School of Management
lecturing on a wide variety of courses. He
has led the development and application of
Biomotive Triggers as a design tool.
A mentor for the DBA’s Twenty Twenty
programme, he is a Business Leader
member of the Marketing Society. Simon is a
Trustee of the prestigious Snowdon Trust
Charity.
Simon’s passions centre around his family.
He’s a Reiki Master and stone balancing
artist, also a lover of curries and malt whisky.
Ian Lloyd
Director of Digital Operations
at WMG
Ian heads up digital operations at WMG and
has nurtured and grown the team to over 50
digital marketers over the last eight years.
He is tasked with ensuring WMG clients are
delighted with the service they receive and
that our team is inspired and motivated to
do a great job.
A driving force in continuously improving
our techniques and developing new
products, Ian contributes to company
strategy through his deep understanding of
our clients’ needs. He guides senior account
managers on strategy for our largest SEO
accounts and advises and implements new
technologies and processes across the team.
With a BA (hons) in business information
management, and an early career stint at a
Mancunian record company whilst making
his name in the DJ industry, Ian’s colourful
background has made him a motivating,
inspiring and decisive manager.
Sarah Dear
Managing Director
at Elmwood
Sarah joined Elmwood in 1992 pretty much
straight out of university armed with a
French degree from Birmingham. She has
had a variety of roles at Elmwood during
that time and continued her education with
a CIM Diploma in Marketing and is currently
the Managing Director of the Leeds studio
and a board member.
With over 20 years’ brand design experience
in retail and FMCG, she particularly loves the
buzz of the retail world and has spent most
of her career leading key clients in this
sector, working with businesses such as
ASDA, Walmart, Loblaw, Argos and
Morrisons to name but a few. Her retail
experience covers directing brand strategy,
own brand packaging design and corporate
communications and brand experience. Out
of work, Sarah is the proud and devoted
mum of two and a keen runner.
7. Stuart Bruce
International PR Advisor at
Stuart Bruce Associates
Stuart Bruce is an award-winning
international public relations adviser and
trainer who is globally recognised as a
pioneer in digital corporate
communications, digital public affairs and
lobbying, crisis communications, online PR
and corporate social media. Based in the UK
he travels to provide counsel and training to
companies and government clients in
Europe, Middle
East, central Asia, USA and Asia Pacific. He
is a founder member of the Chartered
Institute of Public Relations’ Social Media
Panel and an elected member of its national
council. He regularly speaks at PR
conferences around the world including the
World Communication Forum in Davos. He
was one of the world’s first PR bloggers at
www.stuartbruce.biz
Laurra Davis
Creative Director at
Brilliant Social Media
Laurra is Brilliant’s founder and creative
strategist. After completing her BA Hons in
English and Creative Writing at Leeds
University, Brilliant was set up in 2011.
Initially founded as a training company,
Brilliant soon evolved into a specialist social
media agency working exclusively within
FMCG, retail and hospitality.
Through consultancy and managed services
Brilliant has helped their clients become
household names and built up one of the
Top 3 ranking Facebook pages in the UK’s
Food/Beverage sector.
Laurra has spoken extensively on social
media and worked as a consultant alongside
some of the North’s leading brand and
marketing agencies. With experience in the
FMCG sector she is a specialist in the
development of tone of voice, social
strategy and in driving brand loyalty through
social channels.
A lover of learning new languages, travel
and photography – away from work Laurra
can usually be found on her travels,
clutching her trusty DSLR.
Duncan McCallum
Founding Partner at
McCallum Layton
After leaving university with a BSc (Hons)
degree in Psychology Duncan worked for
Armstrong Worldwide Industries before
gaining an MBA with a specialism in
marketing. This was followed by a 3 year
spell as Marketing Services Manager at
Berger Paints (later Crown-Berger), where he
was responsible for the company’s research
and marketing budget.
Subsequent to Berger, Duncan was
Marketing Director for a large northern
based advertising agency before setting up
McCallum Layton in 1982.
8. How to attend
If you’d like to attend or get involved as a partner,
please contact :
John McCambley, Event Producer
+44 (0)7796322894
johnmcc73@gmail.com
Further information can also be found on
www.johnmccambley.com/