Muhammad Usman is an experienced marketing professional with an MBA and 16 years in sales and marketing across various industries, including FMCG and electronics. Currently a Marketing Manager in Abu Dhabi, he has managed multiple marketing campaigns and business development initiatives while excelling in client relationship management. His expertise includes brand management, market analysis, and implementing effective marketing strategies to enhance company sales and reputation.

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Muhammad Usman
E-mail : usman1007@yahoo.com
: usmanawais1007@gmail.com
LinkedIn : http://ae.linkedin.com/pub/muhammad-usman-mba/50/a6b/816
Mobile : +971 50 8600281 +971 50 1523999
A Master of Business Administration (MBA) Marketing professional with 16 progressive years of experience in Sales & Marketing
with variety of challenging management positions
Specialties in Marketing Campaign & Field Marketing Solution, building sales & marketing strategies providing customer service and
developing client relationship Track record of achieving set sales & marketing revenue targets and demonstrated ability of handling
subordinates as well as performing under work pressure. Possess excellent communication / presentation / negotiation / client
convincing / interpersonal / customer service / organizational and problem solving skills.
All through of my career development I have worked with leading multinational companies managing the sales and marketing and
product marketing of global brand in FMCG and Electronics Industry / Mobile Phones & Information Technology Industry /
Garments and Sports Industry in Pakistan and Middle East.
SALES & MARKETING SKILLS EXPERTISE
 Sales & Marketing
 Product Marketing
 Business Development
 Field Marketing Solution
 Market Analysis Report
 Market Research & Strategy
 Brand Management
 Operation Management
 Audit Surveys
 Sales & Retail Training Store Check
 Merchandiser & Promoters Checklist
 Road Show / Events / Promotions
 Product / POSM Deployment
 Visual Merchandising / Sampling
 Incentive Scheme / Loyalty program
 Time Sheet / Market Journey Plan
 Marketing Social Media
 PowerPoint Presentation
 Data Consolidation
 Branding Opportunities
 Competitive Feedback
 Mystery Shopper Program
 Product Branding & Display
 Product Lunch & Training
MARKETING MANAGER
01/08/2015 - Present Abu Dhabi (U.A.E)
GREEN CRESCENT ENVIRONMENTAL ENGINEERING CONSULTANTS (First Dept.)
QUALITY REGISTARAR SYSTEMS (Second Dept.)
 Departments & Divisions
 Environmental Services Department (GCEEC)  ISO Certificate Division (QRS)
 Coordinate with different departments & divisions and as per the matter needed to be discussed about inquiry
of client requirement and meeting with potential client for Environment Health & Safety Services and
ISO Certification Business Deals.
 To manage the overall sales and marketing activity of the departments in line with the company objectives
and Standard Operating Procedures.
 To have technical knowledge and marketing techniques to explain to the client about the wide range of
Environmental Services & ISO Certification benefit that increase company sales and reputation.
 Develop and maintain the company marketing strategies to get good market share.
 Competitor strategy knowledge and feedback marketing analysis
 Target all potential clients through marketing team & Target specific locations and sectors and find out
maximum business deals.
 Monitor the marketing activities or each marketing executive and submitting the meeting status report and
coordinate with general manager.
 Arrange Collaboration meeting with equal services provider companies and give awareness and promote
company services
 Attend seminar to get and share knowledge about opportunity of business and tender opening.
 Promote company’s services through social media, promotion, road show, seminar, update website, ATL, BTL
services ETC.

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CLUB MANAGER
2013 – 2015 Abu Dhabi (U.A.E)
AL QUDRA SPORTS MANAGEMENT
 Monitor Employees attendance, working & overtime hours, commission, manage duty time schedule, evaluate
them and decide appropriate remuneration.
 Monitored inventory of supplies and equipment’s and placed orders.
 Analyzed club activities and designed improvement strategies.
 Managing fitness facilities and developing programs, services and events.
 Organized planning sessions for club members and employee and evaluated performance.
 Provided continuous training programs to trainers and designed & implemented fitness programs.
 Promoted and recommended fitness training coaching in sports activities.
 Researched and sourced out new fitness programs to ensure club member satisfaction.
 Preparing and sending regular reports to the management.
MARKETING AREA MANAGER
2006 - 7/6/2013 Dubai (U.A.E) (First period)
SAMSUNG ELECTRONICS (Middle East)
 Surveying the UAE Market for the ability Sales, Audit Surveys, Marketing and Branding of Samsung Mobiles,
Audio Video, Home Appliances & IT Department.
 Promoting regular Training for good product knowledge to Salesmen / Promoters / Merchandiser, in various
outlets on newly launched products and their features.
 Monitor distributed / deploying all kind of POSM Placement, Product Display, Logistics & Implementation,
Sales & Promotional, Advertisement, Marketing Materials to the dealers / retail shops and Promoters &
Merchandiser.
 Attending exhibitions, Conferences, Road shows, Mystery shopping and other local promotional opportunities.
 Providing marketing feedback on competition, new project and action plans and information to management.
 Collecting Sales and Shelf-display data from the market using PDA’s and to upload them on the company web
database; and further generate reports in Power Point using the same data for management or partners.
 Defining a general marketing strategy for UAE and planning and coordinating respective actions.
MARKETING AREA MANAGER
Sharjah (U.A.E) (Second period)
CAP ENTERPRISE SOLUTIONS (Middle East and Africa Division)
 Responsible for preparing reports for various key clients like Samsung Electronics, Toshiba, Creative
Electronics, Shell Petroleum and P&G-Procter & Gamble, WD-Western Digital.
 Maintaining and developing relationships with existing customers / clients.
 Providing reference reports on projects in the region.
 Supporting the business unit in defining a consistent channel management strategy for the region.
 To produce accurate reports for Field Marketing Solution, Stock Branding & Promotions Services,
Competitive Feedback, Branding Opportunities, Retail Audit Surveys, Mystery Shopper Programs,
Merchandising, Road-Show, Sampling, Store Check, POSM Production, on behalf of the clients.
 Managing journey plan for Team of Sales & Marketing / Merchandiser & Promoters.
ASSISTANT SALES MANAGER
2005 – 2006 Sharjah (U.A.E)
AL NAKHELAT ELECTRONICS
 Gaining customer attention and interest & understanding client needs and uncover a sales opportunity.

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 Reviewing own sales performance, aiming to meet or exceed sales targets, identify targeted demographics by
researching industry and related events, publications & announcements, tracking individuals and their
accomplishments.
 Close new business deals by coordinating requirements, developing and negotiating terms of the business
model, integrating contract requirements concurrent with company policy.
 Work effectively with field sales team to sort out market & customer issues and solve appropriately and make
friendly relationship with the client.
 Negotiation with all types of customers and ability to convince the customer with the products according to
their requirement.
 Identifying & suggesting new potential business within the region.
SALES / ADMINISTRATIVE SUPERVISOR
2003 – 2005 Sharjah (U.A.E)
EUROPEAN SPORTS COMPANY
 Selling and marketing sports machines & the related exercise equipments.
 Monitoring the overall sales performance and initiating corrective actions if needed in coordination with the
management.
 Preparing sales and market report through power point and sending reports to the management.
 Supervising the cafeteria of different branches.
 Preparing the L.P.O with the materials needed.
 Managing the Cash and other office duties.
 Ability to make friendly relationship with the customer and clients.
SHOWROOM MANAGER
1999 – 2002 Lahore (Paksitan)
MOBILE KING
 Controlled overall activities of the showroom
 Responsible for the retail sales target and customer satisfaction
 Handling manpower management and staff behaviour
 Controlling stock between showrooms
 Participating in meeting and seminars about the company vision and growth
 Suggesting various offers, promotions and marketing activities
 Special concentration on slow moving and aging stock.
ASSISTANT MARKETING MANAGER
1996 – 1998 Lahore (Paksitan)
TRADE CITY (The Fashion People)
 Involved in Sales & Marketing of Textile, Fashion & Sports Garments & Leather Product.
 Manage and coordinate all marketing advertising and promotional staff and activities.
 Conduct market research to determine market requirements for existing and future products.
 Analysis of customer research current market conditions and competitor information.
 Develop and implement marketing plans and projects for new and existing products.
 Attending and presenting a company at trade shows and marketing events.
 Develop new marketing strategies to promote the company’s products, services or image.
 Using social media and blogging for marketing purposes.
 Maintaining and developing relationships with existing clients via meetings, phone calls and emails.
 Visiting potential customers for new business locate or propose potential business ideas by contacting
potential clients.

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EDUCATIONAL QUALIFICATION
 MBA (Master of Business Administration) Marketing (2010)
National Institute Of Management Sciences
Lahore, Pakistan.
 B.A (Bachelor of Arts) Graduate Degree (1994)
University of Punjab
Lahore, Pakistan.
COMPUTER PROFICIENCY
TECHNICAL TRAINING EDUCATION
 DCS (Diploma in Computer Science) (1997)
Minhaj College of Computer Sciences, (Lahore Pakistan)
Excellent Knowledge of Windows, MS Office, Word, Excel, Access, Power Point,
Outlook, Internet & Email
 TECHNICAL ENGINEERING TRAINING) Domestic Refrigeration & Air-Conditioning
Govt. College of Technology (1993) (Lahore Pakistan)
Training Course designed for Domestic Refrigeration & Air-Conditioning technicians, engineers, and
maintenance personnel & received hand-on and theory based training to become skilled in the operation,
service, and maintenance of Home Appliances equipment.
LANGUAGE PROFICIENCY
 English, Arabic, Hindi, Urdu & Punjabi
PERSONAL DOSSIER
Nationality Pakistan Passport No. AF 2854432
Date of Birth 25th
December,1974 Date of Issue 02 May 2011
Gender Male Date of Expiry 01 May 2016
Marital Status Married Visa Status Employment (Transferable)
 Valid UAE Driving License
HOBBIES
 Body Building, won a champion’s trophy. / Motor Cycle & Car racing & to see places.