Fit-for-Purpose in a Digital World
•
0 likes•849 views
Slides that accompanied the keynote presentation delivered by Allister Frost at Birmingham NEC, UK in November 2014 to the Legend Club Management Systems' Annual Customer Conference.
Report
Share
Report
Share
Recommended
Mobile changes everything, no one is safe
This document discusses the security risks posed by increased mobility and use of mobile devices. It notes that mobile malware is up 1200% and that many popular apps leak user data or have other security vulnerabilities. Common attacks on mobile devices include SMS phishing, location tracking without permission, and fake banking apps. The document advocates for building intelligence on mobile threats and improving incident response. It also promotes securing devices, applications, and communications to protect against the risks that arise from increased mobility.
New rules of mobile engagement
Mobile engagement has expanded beyond just engaging with mobile phones to engaging through mobile phones to access and control various aspects of life. The average smartphone user checks their phone 150 times per day and within 6.5 minutes of last checking. CardNav by Co-op allows users to control credit and debit cards through a mobile app by turning cards on and off, controlling spending locations and transaction types, setting spending limits, and responding to alerts. It provides interactive, cool, and empowering control over cards that makes users feel engaged and empowered in new ways.
Mr and Mrs Presenter
Fin is a wearable ring that allows users to control electronic devices with gestures. It acts as a numeric keypad, gesture interface, and controller. Fin can control the visibility of devices, configure devices, and allow hands-free activities like gaming, photos, and file sharing. The ring went through several prototypes and now has waterproof and long battery life capabilities. It connects via Bluetooth and is compatible with multiple device types. Fin was recognized as one of the top 15 startups in the world at CES2014.
Clever Digital Marketing
The document summarizes key mobile trends from a presentation:
1) QR code usage is widespread, with over 80% of smartphone owners using their device for in-store shopping and product information.
2) Social media access is mostly from mobile, with 91% of internet access on phones for socializing compared to 79% on desktops.
3) Smart image recognition and augmented reality will further boost mobile commerce.
Smartphone Usage According to Gender in Turkey
This presentation is prepared for FAS 2013 International Gender Congress.
Smartphones diffused with an epic pace in Turkey, and me and my colleague Mira Elif Demirhan made an academic research on usage habits and rates of smartphones and analyzed data for "gender" parameter.
#911#FirefoxOS available in all smartphones for your #safety
How to make FirefoxOS available in all smartphones? Create a contextual safety communication module available by #911#.
Today emergency communication services are expensive and non customizable. Mobile and mesh communications are a better solution.
Mobile Voip : Truphone
Truphone offers mobile VoIP service that allows calls over WiFi or data networks from Nokia phones, iPhones, and iPod Touches, but notably does not support Windows Mobile phones. The service allows WiFi or data calling on select mobile devices, but is not compatible with all platforms, missing support for Windows Mobile smartphones. Truphone provides a mobile VoIP service that works on some phones like Nokia, iPhone, and iPod Touch, but lacks compatibility with Windows Mobile devices.
NeuroApplied - NOAH19 Tel Aviv
NOAH Startups: Company Pitch by Lior Moyal, NeuroApplied at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.
Recommended
Mobile changes everything, no one is safe
This document discusses the security risks posed by increased mobility and use of mobile devices. It notes that mobile malware is up 1200% and that many popular apps leak user data or have other security vulnerabilities. Common attacks on mobile devices include SMS phishing, location tracking without permission, and fake banking apps. The document advocates for building intelligence on mobile threats and improving incident response. It also promotes securing devices, applications, and communications to protect against the risks that arise from increased mobility.
New rules of mobile engagement
Mobile engagement has expanded beyond just engaging with mobile phones to engaging through mobile phones to access and control various aspects of life. The average smartphone user checks their phone 150 times per day and within 6.5 minutes of last checking. CardNav by Co-op allows users to control credit and debit cards through a mobile app by turning cards on and off, controlling spending locations and transaction types, setting spending limits, and responding to alerts. It provides interactive, cool, and empowering control over cards that makes users feel engaged and empowered in new ways.
Mr and Mrs Presenter
Fin is a wearable ring that allows users to control electronic devices with gestures. It acts as a numeric keypad, gesture interface, and controller. Fin can control the visibility of devices, configure devices, and allow hands-free activities like gaming, photos, and file sharing. The ring went through several prototypes and now has waterproof and long battery life capabilities. It connects via Bluetooth and is compatible with multiple device types. Fin was recognized as one of the top 15 startups in the world at CES2014.
Clever Digital Marketing
The document summarizes key mobile trends from a presentation:
1) QR code usage is widespread, with over 80% of smartphone owners using their device for in-store shopping and product information.
2) Social media access is mostly from mobile, with 91% of internet access on phones for socializing compared to 79% on desktops.
3) Smart image recognition and augmented reality will further boost mobile commerce.
Smartphone Usage According to Gender in Turkey
This presentation is prepared for FAS 2013 International Gender Congress.
Smartphones diffused with an epic pace in Turkey, and me and my colleague Mira Elif Demirhan made an academic research on usage habits and rates of smartphones and analyzed data for "gender" parameter.
#911#FirefoxOS available in all smartphones for your #safety
How to make FirefoxOS available in all smartphones? Create a contextual safety communication module available by #911#.
Today emergency communication services are expensive and non customizable. Mobile and mesh communications are a better solution.
Mobile Voip : Truphone
Truphone offers mobile VoIP service that allows calls over WiFi or data networks from Nokia phones, iPhones, and iPod Touches, but notably does not support Windows Mobile phones. The service allows WiFi or data calling on select mobile devices, but is not compatible with all platforms, missing support for Windows Mobile smartphones. Truphone provides a mobile VoIP service that works on some phones like Nokia, iPhone, and iPod Touch, but lacks compatibility with Windows Mobile devices.
NeuroApplied - NOAH19 Tel Aviv
NOAH Startups: Company Pitch by Lior Moyal, NeuroApplied at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.
Article Writing
I had done this job on Upwork about 3 months ago.My role was a article writer and send report daily to Client.I had send him 10 articles everyday.Each article contain 500 or 600 words.And I finished it successfully.
Icefox hero
The document summarizes a new smart phone called the icefox hero. It has enhanced features that make life easier for users and supports various applications. The phone can be used to track friends and family for safety and comes with security and health applications. It allows users to store all their personal information in one place and carry it with them at all times. The icefox hero aims to take the smart phone revolution to the next level with its best features focused on unique core values for users.
Chevron Selfie Stick in Australia - Chameleon Print
Telescopic selfie stick that will securely hold almost any smart phone. Extends to one metre in length and retracts to a compact 235mm when not in use. Has a cable that plugs into the phone audio jack which supports both Android and iOS allowing photos to be taken by pressing the conveniently located button on the handle.
Our Mobile Planet
This document discusses how smartphones have impacted connectivity and routines. It notes that 63% of smartphone owners keep their phone with them for all but an hour of their day and check their phone within 15 minutes of waking up. While smartphones provide constant connectivity and access to information, which increases productivity, it can also be difficult to disconnect from work and blur the boundaries between work and personal life. The document considers whether constant connectivity is ultimately helping or hindering people.
STAP is your life
The document discusses a smart insole that can communicate with a smartphone via Bluetooth. The insole contains sensors that can detect taps indicating yes or no answers, allowing it to serve as an input device controlled by foot taps. It also mentions the roles of a CEO, CTO and CSO in relation to the smart insole technology.
Roller phone
The RollerPhone is a conceptual phone of the future designed to be worn on the wrist like a watch. It functions as a personal data assistant, health monitor, GPS, shopping assistant and more through new nanotechnology and an AMD processor chip. All of one's digital world is accessible through the RollerPhone, which features perfect ergonomics and design. Information is displayed on the body and it can be used for long calls due its sliding panel, virtual keys and long battery life.
DECAInnovationPlan
NFCu is a proposed implantable near-field communication (NFC) device that would be placed between the thumb and forefinger to enable contactless payments and unlocking of doors and devices. It aims to save users time by eliminating the need to retrieve physical cards or keys. Market research found that 31% of respondents would pay $5-20 for such a device. The document outlines NFCu's value proposition, solution, target markets, and production plan, with the goal of partnering with payment platforms like Android Pay and Apple Pay to facilitate widespread adoption.
Mobilitization of Things
The recent convergence of portable devices have led to the rise of a new trend which I have termed the “Mobilitization of Things” or MoT for short. At Frost & Sullivan, we believe this trend could become the harbinger for new disruptive business models and computing practices especially in the ICT sector.
Ips
IPS provides bug detection and sweep services to identify hidden listening devices that could compromise sensitive information. Their rapid response team uses specialized scanning technologies to detect audio bugs, digital phone analyzers, and non-linear junction detectors that can find devices in under a second. As the preferred provider for government and law enforcement, IPS helps organizations protect their private operations and dealings from potential surveillance threats.
Identity verification and AI
Identity fraud is a growing problem that costs societies billions each year. Traditional identity verification methods rely on trained agents but new technologies are aiming to automate the process using AI and computer vision. One company, Ubble, has developed an identity verification system using video streaming, computer vision, and AI to automatically verify identities in a way that is easy to use, secure, scalable, and universal without the need for an in-person agent.
Launch Presentation
This document discusses how digital experiences are converging at the intersection of mobile technologies, IoT, and cloud computing. It provides examples of employee experiences, customer experiences, operational experiences, and IT experiences that are enabled by always-on connectivity and digital tools. The document promotes Aruba's infrastructure and platform, which aims to support innovation through an open ecosystem approach rather than depending on a single vendor.
Hacking your home
This document outlines a presentation about hacking your home by controlling devices remotely through wireless communication protocols. It discusses using an Arduino board connected to wireless transmitter and receiver modules to send and receive signals that control devices like lights and appliances. Code examples and diagrams show how to set up the hardware and software to create a basic home automation system that can toggle devices on and off remotely. Contact information is provided for the presenter for anyone interested in learning more.
GeoMonday 2016.2 – nanoton - swarm bee location-awareness technology
To support location-awareness independent of satellite navigation nanotron has created the swarm bee family of wireless modules. Modules are available with Chirp or UWB radio technology. All of them are sharing the common swarm API. The swarm product family targets the growing market for autonomous smart items and cuts time to market for location-aware products by 12 months. With swarm bee developers focus on application design. The talk describes the basic swarm bee module configuration and explains use cases and business applications.
Dr. Thomas Foerste, VP Marketing & Sales nanotron Technologies GmbH, Berlin (Germany) joined nanotron in 2008 from LSI. Previously senior sales and marketing positions with LSI, AT&T, Lucent Technologies and Agere Systems. Ph.D. in Semiconductor Devices from Technical University Dresden, Germany.
Mobile security mobile malware countermeasure academic csirt
The document discusses mobile trends, the rise of smartphones, and mobile malware threats. It notes that smartphones reached 30% of the global mobile market in 2011. It also discusses the rise of Android as the dominant smartphone OS and how this benefited companies like Samsung and HTC. The document outlines several types of mobile malware and statistics on mobile malware infections. It describes how mobile malware can steal private information or control devices. Finally, it provides tips on securing mobile devices and awareness of mobile security issues.
I.G.N. Mantra - Mobile Security, Mobile Malware,and Countermeasure
The document discusses mobile trends, the rise of smartphones, and mobile malware threats. It notes that smartphones reached 30% of the global mobile market in 2011. It also discusses the rise of Android as the dominant smartphone OS and how this benefited companies like Samsung and HTC. The document outlines several types of mobile malware and statistics on mobile malware infections. It details how mobile malware can steal private information or control devices. Finally, it provides tips on securing mobile devices and awareness of mobile security issues.
Maslows Hierarchy of Needs
The document discusses Maslow's hierarchy of needs applied in a modern context. It outlines the basic needs of food, shelter, and mobile phones. Safety needs focus on personal security. Social needs cover relationships and community. Esteem needs involve status symbols like expensive phones. Self-actualization involves extremely luxurious phones costing over $1 million.
My 3 favorite technologies
Cell phones, computers, and GPS devices are the author's three favorite technologies. Cell phones allow communication from anywhere at any time. GPS devices provide location services. Computers are also among the author's top technologies.
Why are you addicted to your phone?
The document discusses whether smartphones should be banned in BHHS and explores reasons for smartphone addiction. It notes that the average user spends 2-4 hours per day on their device, totaling 2600 daily touches. While some feel panic when misplacing their phone, others question how phones hack human behavior and if a ban could address smartphone overuse in schools.
Real-Time Lightning Alerts from The Weather Network
This document discusses the development of a real-time lightning alert system by The Weather Network. The system uses sensors to detect lightning strikes across Canada and send alerts to the public through a website, TV, texts, emails and mobile apps. It processes over 2 million lightning strikes annually in Canada within a short time frame. Future products will include dynamic maps on websites and TV showing lightning locations and push notifications to mobile devices.
Mobile ring
The document discusses the history and development of gesture recognition technology. Early experiments in 2003 used motion capture cameras to track wand gestures for computer interaction. Accuracy remained limited until technologies improved to allow gesture recognition without additional hardware by tracking finger movements with accelerometers. The presented project overcomes past limitations by using a small, wearable device called Mobile Ring that can be programmed for various gesture inputs and functions as a wireless mouse or for augmented/virtual reality through motion tracking and Bluetooth connectivity.
Allister Frost Speaker Biography
This document outlines the career experience and qualifications of Allister Frost. It summarizes that he is currently the founder and consultant of Wild Orange Media Ltd, providing marketing consultancy and training. Previously, he held senior marketing roles at Microsoft, where he was Head of Digital Marketing Strategy, and Kimberly-Clark, where he was Marketing Director. He has extensive experience in digital marketing, content marketing, and developing strategic directions.
Wild Orange Media Client Project Examples
Allister Frost has experience providing keynote speeches around the world on topics related to marketing, consulting for global brands like Samsung and Sony, training and developing marketing teams, coaching companies and groups on marketing strategies, and lecturing at universities on marketing psychology and communications. He helps clients in diverse industries improve their commercial results through strategic marketing consultancy, training, coaching, and public speaking.
More Related Content
What's hot
Article Writing
I had done this job on Upwork about 3 months ago.My role was a article writer and send report daily to Client.I had send him 10 articles everyday.Each article contain 500 or 600 words.And I finished it successfully.
Icefox hero
The document summarizes a new smart phone called the icefox hero. It has enhanced features that make life easier for users and supports various applications. The phone can be used to track friends and family for safety and comes with security and health applications. It allows users to store all their personal information in one place and carry it with them at all times. The icefox hero aims to take the smart phone revolution to the next level with its best features focused on unique core values for users.
Chevron Selfie Stick in Australia - Chameleon Print
Telescopic selfie stick that will securely hold almost any smart phone. Extends to one metre in length and retracts to a compact 235mm when not in use. Has a cable that plugs into the phone audio jack which supports both Android and iOS allowing photos to be taken by pressing the conveniently located button on the handle.
Our Mobile Planet
This document discusses how smartphones have impacted connectivity and routines. It notes that 63% of smartphone owners keep their phone with them for all but an hour of their day and check their phone within 15 minutes of waking up. While smartphones provide constant connectivity and access to information, which increases productivity, it can also be difficult to disconnect from work and blur the boundaries between work and personal life. The document considers whether constant connectivity is ultimately helping or hindering people.
STAP is your life
The document discusses a smart insole that can communicate with a smartphone via Bluetooth. The insole contains sensors that can detect taps indicating yes or no answers, allowing it to serve as an input device controlled by foot taps. It also mentions the roles of a CEO, CTO and CSO in relation to the smart insole technology.
Roller phone
The RollerPhone is a conceptual phone of the future designed to be worn on the wrist like a watch. It functions as a personal data assistant, health monitor, GPS, shopping assistant and more through new nanotechnology and an AMD processor chip. All of one's digital world is accessible through the RollerPhone, which features perfect ergonomics and design. Information is displayed on the body and it can be used for long calls due its sliding panel, virtual keys and long battery life.
DECAInnovationPlan
NFCu is a proposed implantable near-field communication (NFC) device that would be placed between the thumb and forefinger to enable contactless payments and unlocking of doors and devices. It aims to save users time by eliminating the need to retrieve physical cards or keys. Market research found that 31% of respondents would pay $5-20 for such a device. The document outlines NFCu's value proposition, solution, target markets, and production plan, with the goal of partnering with payment platforms like Android Pay and Apple Pay to facilitate widespread adoption.
Mobilitization of Things
The recent convergence of portable devices have led to the rise of a new trend which I have termed the “Mobilitization of Things” or MoT for short. At Frost & Sullivan, we believe this trend could become the harbinger for new disruptive business models and computing practices especially in the ICT sector.
Ips
IPS provides bug detection and sweep services to identify hidden listening devices that could compromise sensitive information. Their rapid response team uses specialized scanning technologies to detect audio bugs, digital phone analyzers, and non-linear junction detectors that can find devices in under a second. As the preferred provider for government and law enforcement, IPS helps organizations protect their private operations and dealings from potential surveillance threats.
Identity verification and AI
Identity fraud is a growing problem that costs societies billions each year. Traditional identity verification methods rely on trained agents but new technologies are aiming to automate the process using AI and computer vision. One company, Ubble, has developed an identity verification system using video streaming, computer vision, and AI to automatically verify identities in a way that is easy to use, secure, scalable, and universal without the need for an in-person agent.
Launch Presentation
This document discusses how digital experiences are converging at the intersection of mobile technologies, IoT, and cloud computing. It provides examples of employee experiences, customer experiences, operational experiences, and IT experiences that are enabled by always-on connectivity and digital tools. The document promotes Aruba's infrastructure and platform, which aims to support innovation through an open ecosystem approach rather than depending on a single vendor.
Hacking your home
This document outlines a presentation about hacking your home by controlling devices remotely through wireless communication protocols. It discusses using an Arduino board connected to wireless transmitter and receiver modules to send and receive signals that control devices like lights and appliances. Code examples and diagrams show how to set up the hardware and software to create a basic home automation system that can toggle devices on and off remotely. Contact information is provided for the presenter for anyone interested in learning more.
GeoMonday 2016.2 – nanoton - swarm bee location-awareness technology
To support location-awareness independent of satellite navigation nanotron has created the swarm bee family of wireless modules. Modules are available with Chirp or UWB radio technology. All of them are sharing the common swarm API. The swarm product family targets the growing market for autonomous smart items and cuts time to market for location-aware products by 12 months. With swarm bee developers focus on application design. The talk describes the basic swarm bee module configuration and explains use cases and business applications.
Dr. Thomas Foerste, VP Marketing & Sales nanotron Technologies GmbH, Berlin (Germany) joined nanotron in 2008 from LSI. Previously senior sales and marketing positions with LSI, AT&T, Lucent Technologies and Agere Systems. Ph.D. in Semiconductor Devices from Technical University Dresden, Germany.
Mobile security mobile malware countermeasure academic csirt
The document discusses mobile trends, the rise of smartphones, and mobile malware threats. It notes that smartphones reached 30% of the global mobile market in 2011. It also discusses the rise of Android as the dominant smartphone OS and how this benefited companies like Samsung and HTC. The document outlines several types of mobile malware and statistics on mobile malware infections. It describes how mobile malware can steal private information or control devices. Finally, it provides tips on securing mobile devices and awareness of mobile security issues.
I.G.N. Mantra - Mobile Security, Mobile Malware,and Countermeasure
The document discusses mobile trends, the rise of smartphones, and mobile malware threats. It notes that smartphones reached 30% of the global mobile market in 2011. It also discusses the rise of Android as the dominant smartphone OS and how this benefited companies like Samsung and HTC. The document outlines several types of mobile malware and statistics on mobile malware infections. It details how mobile malware can steal private information or control devices. Finally, it provides tips on securing mobile devices and awareness of mobile security issues.
Maslows Hierarchy of Needs
The document discusses Maslow's hierarchy of needs applied in a modern context. It outlines the basic needs of food, shelter, and mobile phones. Safety needs focus on personal security. Social needs cover relationships and community. Esteem needs involve status symbols like expensive phones. Self-actualization involves extremely luxurious phones costing over $1 million.
My 3 favorite technologies
Cell phones, computers, and GPS devices are the author's three favorite technologies. Cell phones allow communication from anywhere at any time. GPS devices provide location services. Computers are also among the author's top technologies.
Why are you addicted to your phone?
The document discusses whether smartphones should be banned in BHHS and explores reasons for smartphone addiction. It notes that the average user spends 2-4 hours per day on their device, totaling 2600 daily touches. While some feel panic when misplacing their phone, others question how phones hack human behavior and if a ban could address smartphone overuse in schools.
Real-Time Lightning Alerts from The Weather Network
This document discusses the development of a real-time lightning alert system by The Weather Network. The system uses sensors to detect lightning strikes across Canada and send alerts to the public through a website, TV, texts, emails and mobile apps. It processes over 2 million lightning strikes annually in Canada within a short time frame. Future products will include dynamic maps on websites and TV showing lightning locations and push notifications to mobile devices.
Mobile ring
The document discusses the history and development of gesture recognition technology. Early experiments in 2003 used motion capture cameras to track wand gestures for computer interaction. Accuracy remained limited until technologies improved to allow gesture recognition without additional hardware by tracking finger movements with accelerometers. The presented project overcomes past limitations by using a small, wearable device called Mobile Ring that can be programmed for various gesture inputs and functions as a wireless mouse or for augmented/virtual reality through motion tracking and Bluetooth connectivity.
What's hot (20)
Chevron Selfie Stick in Australia - Chameleon Print
Chevron Selfie Stick in Australia - Chameleon Print
GeoMonday 2016.2 – nanoton - swarm bee location-awareness technology
GeoMonday 2016.2 – nanoton - swarm bee location-awareness technology
Mobile security mobile malware countermeasure academic csirt
Mobile security mobile malware countermeasure academic csirt
I.G.N. Mantra - Mobile Security, Mobile Malware,and Countermeasure
I.G.N. Mantra - Mobile Security, Mobile Malware,and Countermeasure
Real-Time Lightning Alerts from The Weather Network
Real-Time Lightning Alerts from The Weather Network
More from Wild Orange Media Ltd
Allister Frost Speaker Biography
This document outlines the career experience and qualifications of Allister Frost. It summarizes that he is currently the founder and consultant of Wild Orange Media Ltd, providing marketing consultancy and training. Previously, he held senior marketing roles at Microsoft, where he was Head of Digital Marketing Strategy, and Kimberly-Clark, where he was Marketing Director. He has extensive experience in digital marketing, content marketing, and developing strategic directions.
Wild Orange Media Client Project Examples
Allister Frost has experience providing keynote speeches around the world on topics related to marketing, consulting for global brands like Samsung and Sony, training and developing marketing teams, coaching companies and groups on marketing strategies, and lecturing at universities on marketing psychology and communications. He helps clients in diverse industries improve their commercial results through strategic marketing consultancy, training, coaching, and public speaking.
Email Marketing
How marketing is changing in the digital era, with perspectives on how consumers and buyers interact with brands,the shifting role of social media and some considerations for the future. As presented at Marketing Week Live in London in June 2014.
Digital Marketing in The Pay to Play Era
How marketing is changing in the digital era, with perspectives on how consumers and buyers interact with brands,the shifting role of social media and some considerations for the future. As presented at Marketing Week Live in London in June 2014.
50 Things You Don't Need In 2014
A glimpse at fifty things that are, or soon will be, obsolete in 2014. Compact cameras, desk phones, books... what do you think you'll no longer need in 2014?
8 Rules for the Social Web by Wild Orange Media
This document provides 8 rules for social web marketing:
1. Don't try to blaze a new path and be a pioneer, as it is better to intelligently follow others.
2. Be human and understand human psychology, as marketing requires understanding people more than technology.
3. Build for the long term future rather than just short term gains, as it takes time to develop brand affinity.
4. Continually rebuild and adapt as customer power has increased and businesses have lost control of media agendas.
Wild Orange Media at the Travel Tech Show Feb 2013
The document discusses the psychology of social media and digital marketing. It introduces the concept of the "Zero Moment of Truth" which refers to consumer research conducted online prior to purchase. It also references the "first moment of truth" which is seeing the product on the shelf, and the "second moment of truth" which is the post-purchase experience. The document suggests that digital marketing strategies need to influence consumers at all three of these moments to be successful.
Allister Frost at Silicon Beach Oct 2012
A picture-heavy slide deck supporting Allister Frost's talk at Silicon Beach in Bournemouth in October 2012. For more information, contact us via www.wildorangemedia.com.
Capital Cardiff Keynote - 29 Feb 2012
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
Doing Marketing in a Digital World - Digital Surrey November 2011
This document discusses the rise of digital marketing and social media. It notes that something big is happening as society has become more digital and connected online. It provides statistics on social media usage and outlines how marketers need to understand digital society and social psychology to effectively engage customers in the new media landscape. The document recommends that marketers invest in social leadership, tools, listening, and creating remarkable content in order to converse with customers rather than just shouting at them through traditional advertising.
"Growing your business in a digital world" to HP SMB Group
Growing your business in a digital world
Social media has changed how people interact online through collaboration, sharing, and interaction on platforms like search, video sharing, wikis, and social networking. An average online hour now includes more time on social media sites and less on other activities. Younger generations especially rely on recommendations from friends on social media platforms over other forms of advertising and brand messages. For businesses, developing a social media strategy that focuses on social leadership, influential users, multiple interfaces, personality and learning from failures can help optimize social recommendations and reach wider audiences.
Microsoft presents to the CIM Levitt Group
Presentation given by Alliser Frost in November 2010 to Levitt Group members of the Chartered Institute of Marketing, UK.
How we search for stuff: Insights for Marketers
Insights for Marketers: How we search for stuff. A brief analysis that demonstrates how our search behaviour vaires depending on search intent. Includes lessons for marketers planning search marketing campaigns.
Social Media by Microsoft (for AITO)
What is social media and how should small and medium businesses get started?
Presentation first given by Allister Frost, Group Marketing Communications Lead at Microsoft UK, to the annual conference of the Association of Independent Tour Operators and their specialist independent Travel Agencies.
More from Wild Orange Media Ltd (14)
Wild Orange Media at the Travel Tech Show Feb 2013
Wild Orange Media at the Travel Tech Show Feb 2013
Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011
"Growing your business in a digital world" to HP SMB Group
"Growing your business in a digital world" to HP SMB Group
Recently uploaded
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Recently uploaded (20)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Fit-for-Purpose in a Digital World
- 1. Fit-for-Purpose In a Digital World Allister Frost Wild Orange Media@allisterf
- 3. DRIVERLESS
- 6. 2009 2014 1bn 3bn 200mn 1.3bn 5% 75% 30% 4Mbps 80% 15Mbps
- 7. 17% 1.4Mbps 65% 10-60Mbps iPhone 3GS Smartwatches Netbooks Touch, Voice 70% Windows 50% Android 2009 2014
- 9. WEARABLE
- 10. INVISIBLE
- 12. HYPERCONNECTED
- 13. HYPERINFORMED
- 15. SEARCH&LEARN
- 18. OPEN DOOR POLICY
- 20. LIFE2019
- 21. EMBRACE TOMORROW
- 22. Fit-for-Purpose In a Digital World allister@wildorangemedia.com