Download as PDF, PPTX
Uploaded byBloomerang
Need to Create a Communications Plan? Here's What It Should Look Like
The document outlines a communications plan presentation led by Kivi Leroux Miller, founder of Nonprofit Marketing Guide. It emphasizes the key components of a nonprofit communications plan, including identifying target audiences, crafting relevant messages, and selecting appropriate delivery methods. Additionally, it discusses the importance of a marketing strategy, big picture communications timeline, and an editorial calendar to efficiently manage nonprofit communications.
More Related Content
Similar to Need to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look Like
- 1. Need to Createa Communications Plan? Here’s What It Should Look Like The presentation will begin shortly.
- 2. 3 This presentation isbeing recorded! The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone. (check your email for dial-in info from ReadyTalk) Before we get started »
- 3.
- 4. 3 Our guest presenter» Kivi Leroux Miller • Founder of Nonprofit Marketing Guide, which helps nonprofit communicators both learn their jobs and love their jobs • Award-winning author of two books: • Content Marketing for Nonprofits • The Nonprofit Marketing Guide • Creator of the annual Nonprofit Communications Trends Report
- 5.
- 6. Daily blog, weeklye-newsletter, and helpful downloads. All free. A La Carte Training. New webinars each month. All-Access Training Pass. Ongoing, consistent professional development and a community of other communications directors. Save a bundle over a la carte. Nonprofit Marketing Accelerators. Six-week intensive coaching programs where you decide the strategy, do the work, and deliver the goods. New topic each quarter. Communications Director Mentoring Program. The ultimate six-month professional development program for nonprofit communications directors. January–June and July-December sessions. Kivi Leroux Miller Founder and CEO Nonprofit Marketing Guide @npmktgd @kivilm #npcomm
- 7.
- 8. My Goal Today: GiveYouthe Fundamentals SoYou Can Participate in or Lead Intelligent Conversations about Communications Planning atYour Nonprofit
- 9.
- 10.
- 11. Three Documents That Make Up aComplete Plan
- 12. Three Marketing Questions You Should be Askingand Answering All the Time
- 13. Who are wetrying to reach? (Who cares?) What’s our message to them? What do we want them to do and why should they? (So what?) What’s the best way to deliver that message to those people?
- 14.
- 15. Fill the Glasswith More of the Same? Or with Something New?
- 16.
- 17. How to target communications •Geography (e.g., in a certain neighborhood) • Behaviors (e.g., only votes in Presidential years, opens newsletter) • Interests (e.g., which programs)
- 18. Message? Make everythingthey see from you relevant to them! Boring Nonprofit Boring Nonprofit Boring Nonprofit Boring Nonprofit Boring Nonprofit Boring Nonprofit We Get You!
- 19. Clear, Specific and LimitedCalls to Action
- 20. Delivery? Pick thebest communication channels and coordinate them.
- 21. Three Documents That Make Up aComplete Plan
- 22. Marketing Strategy. Answersthe big questions about how communications achieves mission-related goals. Big Picture Communications Timeline. Roadmap to the life of your nonprofit, month by month. Editorial Calendar. What’s actually communicated when and where.
- 23.
- 24.
- 26.
- 27. Major Donors Small – Medium Donors Fundraising Events Recruiting Volunteers Recruiting Members Raising Awareness of Issues Internal Comms Thought Leadership Brandand Reputation Management Engaging Community Recruiting Participants Advocating on Issues
- 28. Major Donors Small – Medium Donors Raising Awareness of Issues Internal Comms Thought Leadership Brandand Reputation Management Engaging Community Recruiting Participants Fundraising Events Recruiting Volunteers Recruiting Members Advocating on Issues
- 29.
- 30. Key Groups toReach
- 31. Calls to Action/ Framing the Message
- 32.
- 33.
- 34.
- 35. “If – Then”Your Budget and Staffing Bu ild a Bu dget M enu
- 36.
- 37.
- 38. It All Hasto Make Sense in the “Big Picture” Life ofYour Nonprofit.
- 39. January February MarchApril May June July August September October November December EventsorMilestones OutofOurControl EventsorMilestones WithinOurControlBig Picture Communications Timeline Story Arcs Core Topics Core Topics MainCalls toAction
- 40. What things happenevery year? What’s the seasonal to-do list? http://www.flickr.com/photos/fog6y/3503028725/
- 41. What events, programs,or services also need to be mapped (these are largely within your control)? http://www.flickr.com/photos/28481088@N00/315671189
- 42. What are yourprimary calls to action throughout the year? flickr.com/photos/pss/1359407958
- 43. flickr.com/photos/zaffi/4597977354 What story arcscan they participate in with you? Are we there yet?
- 44. Bad Answer! http://www.flickr.com/photos/pkz/6222862929/ What arethe core topics you want to be known for?
- 45. January February MarchApril May June July August September October November December EventsorMilestones OutofOurControl EventsorMilestones WithinOurControlBig Picture Communications Timeline Story Arcs Core Topics Core Topics MainCalls toAction
- 46.
- 48. All of yourmajor communications channels –WHERE is the content going out?
- 49. The timing of itall –WHEN is the content going out?
- 50. Strategic messages that get youcloser to your goals – WHAT is the content about?
- 51. You can alsoadd optional elements like • Who is responsible • Internal deadlines • Creative brief or direction • What stage the content is in (eg, idea, draft, review, approved, published) • Notes or conversations as the content is created • Post-publication metrics
- 52. An Editorial Calendarin a Spreadsheet at Its Most Basic Level
- 53. A Basic EditorialCalendar in Google Calendars
- 55. Which is most important? Itdepends on what’s holding you back now, and what you have control over.
- 56. Who are wetrying to reach? (Who cares?) What’s our message to them? What do we want them to do and why should they? (So what?) What’s the best way to deliver that message to those people?
- 58. Kivi Leroux Miller Founder,Nonprofit Marketing Guide.com Let’s stay in touch! NonprofitMarketingGuide.com/blog @npmktgd @kivilm kivi@ecoscribe.com Fb.com/nonprofitmarketingguide
- 59. https://bloomerang.co/resources •Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks •Dailyblog post •Weekly webinars •Templates •Guides
- 60. Our next freewebinar » 12 Nonprofit Thank You Mistakes to Avoid Thursday, June 8, 2017 – 1pm Eastern Claire Axelrad, J.D., CFRE https://bloomerang.co/resources/webinars