My presentation on link reclamation and content repurposing along with research on niche community sites

1. Link Reclamation

2. What is link reclamation?
- Finding, fixing, and replacing the broken links
- Also getting links from other publishers
- Best for an already established business with an already established
authority (content development, word of mouth marketing, press
publication, high followers)
- For new businesses, not the most effective technique because of brand
presence. But, is great if they have available assets and has potential to earn
links frequently

3. Reasons for link loss
● Your link is removed from the linking page
● The linking page no longer exists (404 error)
● The linking page gets (301) redirected
● The linking page is no longer indexed in Google

4. Link Reclamation process:
1. Internal linking: Finding your 404 page and the internal links pointing in it
(Tools: Screaming frog, Deepcrawl)
2. Broken links: Finding backlinks that are pointing in a 404 page, Checking if
the backlinks in our URL is a 404 error or not
(Tools: Ahrefs)
3. Unlinked mention: Not missing an opportunity to get backlinks when some
website mentions our website.
(ORM Tools like: Google Alert, Brand 24)
4. Optimizing images: description, alt attributes
5. Documents: Adding traffic value by linking your website via document
sharing sites. (Proper use of logos and images)

5. Unlinked Mention - Talkwalker Alerts

6. Unlinked Mention - SEMrush

7. HARO and Google Alerts for Backlinks

8. Content Repurposing

9. What is content repurposing?
● Making the best out of the content that you are creating
● Using one main piece of content and adding another format
● Example: posting videos as blogs, etc.
● Can be in any forms such as, video, Facebook live, podcast, eBooks,
infographics and more.

10. Why is content repurposing important?
● Reaching new audience with the source they like
● Never letting your content be forgotten
● Adding more values to your content
● Giving a second chance to content promotion

11. Ways of repurposing your contents
● Videos - YouTube
● Blogs - Quora, Q&A, Newsletter
● Podcasts
● Social media graphics
● Social media engagement posts - IGTV, Pinterest boards, Stories, Twitter
posts to reveal statistics
● Case studies, PDFs, eBooks
● Repost, share on social medias, Quora
● Example: Guest blogging

12. Examples/Strategies to get traffic from
content repurposing
● Using carousel posts on Instagram (5.13% higher engagement than normal
posts)
● Active on LinkedIn
● TikTok
● Claiming Instagram account with Pinterest
● Using testimonials on Social media
● Create contents from a series of posts

13. Participating in Niche
Community Sites
Reddit, TikTok, LinkedIn

14. Reddit TikTok LinkedIn
Receives over 200m unique
visitors, 7.86b pageviews
(Monthly), 10k active sub-reddits
Receives 800m active users
(Monthly)
Has over 575m users, 40%
access it on a daily basis
Advantage: Use as a link
aggregator
Advantage: Target massive
audience base, linking it to
Instagram
Advantage: Professional
platform to increase referrals and
knowledge base, expose
products/services
Technique: Identifying what
users like, posting on popular
sub reddit channels, not making
the promotion obvious
Technique: Pass informative
contents (how tos and step by
step process)
Technique: Joining groups,
creating groups, republishing
contents

15. What to focus on?
Reddit TikTok LinkedIn
● Don’t be obvious - users
can easily recognize
marketers
● Skyscrapper technique -
Replicating good contents
from the platform
● Join hashtag challenges
● Invoke a sense of
emotion
● Getting active and
posting frequently
● Join targeted groups for
genuine engagement
● LinkedIn option to share
the blogs

16. Infographics as linkbait

17. What are infographics?
● Information in the form of graphics
● Like pictorial description
● Easy to understand
● Enhances user experience
● New and fresh kind of content: Google loves it
● Easy tool to use for infographics: Canva, Infogram

18. Steps to consider while making Infographics
- Moz.com
Step 1: Brainstorm
Step 2: Research
Step 3: Develop concept
Step 4: Design
Step 5: Revise

19. What to focus on while making an
infographic?
● Offer true value - Quality over quantity
● Invoke a sense of emotion
● Make sure you are giving information
● Study competitors and identify what is working for them
● Consider using paid ads for more visibility
● Use content discovery networks such as: Taboola, Quuu, Outbrain
● Should include overview, purpose, data, title, image, theme
● Example: Use it for Guest Posts (Guestographics)

20. Estimated time for implementation
Link
Reclamation
Content
Repurposing
Niche
community
sites
Infographics
First 2 days:
● Finding and fixing
broken internal
links
● Finding and fixing
broken links
3 days:
● Finding unlinked
mentions and
approaching
publishers for
backlinks
1 day:
● Brainstorming
session and
planning
3 days:
● Work on
respective
repurposing
1 day:
● Publishing/posting
1 day:
● Brainstorming
session and
planning
1 week (max.)
● Woking on sites
as per plan
1 day:
● Brainstorming
session and
planning
1 week:
● Creating contents
and outreaching
the
guestographics
within 1 week

21. Thank You!