2. Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR
3. Social Media Audit:
Research your social media presence
Analyzing your social media opportunity and
threats
Recommending the ideal social media
strategy
Execution plan
4. Social Media Monitoring
Identifying con variations
Segregating con variations
Analyzing conversation
Insight & recommendation report
5. Social Media Management
Strategic presence creation on social media
Presence promotion and response
management
Analyzing opportunities for social media
outreach
6. Online Reputation Management
Researching and analyzing current online
reputation
Defining a reputation score
Recommending steps to improve reputation
score
Execution of recommendations
7. Social Media Campaign
Creation of campaign thought
Illustration of campaign execution – tool,
Apps and prospective conversation strategy
Deliverables (ROI) via camping execution
8. Social media release
Identification of online PR Objective
Analysis of PR Opportunities
Strategy Layout and Activation of blogger and
Influencer outreach
9. Social Media Strategy
With a well-designed social media strategy, you
can leverage conversation to advance your
business. Without such a strategy, you run the
risk of falling behind.
The benefits of social media campaigns are
extensive – from increasing customer satisfaction,
to keeping tab on the competition, to marketing
your latest product.
Why not take advantage?
10. Facebook
Creating profile
Creating page
Content development
Buzz creation
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Adding members
Starting discussions
Sharing links
Creating facebook “like” button and badge, to place it in the website and blogs
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
Customized contact form/ registration form
Promote blogs/feed
Adding custom tabs
Tagging use of various external interactive Apps
11. LinkedIn
Creating profile
Creating company page
Integrating profile with other media channels
Add connections
Join Groups
Targeting and networking with the influencers
Starting Discussions in groups
Active participations in relevant Q&A’s
Publish Press release
Create polls
Launch and promote e vents
Submit feeds
Share presentation
Integrate blogs to the profile
Share likes
12. Twitter
Creating twitter handle
Post tweets with site link (content from the site)
Following key influencers
Use hash tags for keywords
Retweet influential tweets
Tweeting based on trends
Post natural updates frequently
Influence mentions
Create a twitter badge and place it on the site
and blogs
Increase followers base constantly
Network and engage the followers
13. Google +
Create profile
Create page
Content Development
Buzz Creation
Integrating page with other social media channels
Post updates with links to the desired landing page
Joining pages
Adding influencers to our circles
Starting discussion
Sharing links
Video sharing
Photo sharing
Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
Tagging
14. Pinterest
Creating Profile
Creating boards
Content Development
Buzz creation
Integration profile with other social media
channels/blogs
Add pins
Influence repines
Photo sharing with links
Sync info graphics
Follow influencers
Follow relevant boards
15. Blogs And Q&A’s
Blogs
◦ Follow key blogs
◦ Comment on blogs with link
◦ Network with influential bloggers
Q&A’s
◦ Post questions and answers on Q&A sites like answer,
bag, quora, yahoo answers with links, to derive traffic,
increase backlinks, create more visibility and enhance
online reputation
16. Digital PR
Monitor and evaluate relevant online media
conversation
Engage with key influencers in the
blogosphere
Develop the corporate blogs, social network
sites and multimedia tools
Plan and develop content for corporate
websites
Optimize e communication for effective
distribution in the digital space
17. Social Bookmarking and Document sharing
Social Bookmarking
◦ Bookmarking Links from the site
◦ Adding keywords
◦ Using top SBM sites for quality backlinks: mixx,
jumptages, Digg, Reddit, stumbleupon, delicious,
Document sharing
◦ Sharing presentation through slide share, scribd,
docstoc
◦ Publishing white papers and Article in scribd and
docstoc
20. 12 – Month Social Media marketing timeline
Month 3 - 6 :
Brand/custom
er
engagement
Increase
followers base
Monitor brand,
industry, niche
Reply to
customers and
prospects
Traffic source
Referring sites
Search
engines
Projected
traffic
25 – 30 %
increase
Twitter/
facebook /
LinkedIn
followers
1000- 3000
followers
Costing
$1500
21. 12 – Month Social Media marketing timeline
Month 6 - 12:
ROI focus
Special offers for
fans, members,
followers…
Converts fans,
members, followers
to email subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected
Traffic
50-60 % increase
Costing
$2500
22. Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi
India Postal Code-110015
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