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Takeaways: 1. Customer Centric Keywords Research keywords and social topics to inspire a social content plan 2. Incorporate SEO Across Platforms Optimize and socialize all content production (and integrate analytics) 3. ABO: Always Be Optimizing Establish organizational and interdepartmental goals. Cross train on SEO, social, and content posting
Social Positive activity on social platforms Link Building Create direct link references to content internally on your site from high quality, reputable, external sources Keyword Research & Targeting Choose keywords that search engine users are likely to use to find your content. Place important keywords in site content and coding and in external communications (releases, social posts) Content Quality & Accessibility Create useful content that will keep visitors coming back for more. Crafthigh quality user experience (site/platform layout) and ensure accessibility across devices and search engines
About 451 Marketing• Founded in 2004• National communications agency based in Boston and representing Los Angeles, New York, San Diego, and Las Vegas• Managing Partners Nicholas Lowe, AJ Gerritson, and Tom Lee• Named a 2011 and 2012
Integrated CommunicationsThe experienced team at 451 Marketing specializesin integrating public relations, social media, andsearch marketing tactics into dynamiccommunications campaigns.We work with brands to build awareness, engagecustomers, and drive business using custom,integrated communications campaigns.
Francis SkipperVP of Digital Marketing 617-259-1605 firstname.lastname@example.org linkedin.com/in/francisskipper @fskip www.451Marketing.com
Social Search:How to Dominate Digital Shelfspace