Alicia Abella - Social TV Collaboration Reaserch
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CollaboraTV is a prototype service that allows viewers to interact and participate with recorded shows either simultaneously or at different times. Users can add text, sketches, gestures, and audio annotations that are attached to the video and conveyed through avatars representing the virtual audience. The service aims to increase social ties and community cohesion by supporting collaborative viewing both synchronously and asynchronously as television has become a more solitary activity with DVRs and on-demand services giving people more control over their viewing schedules.
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The document discusses how the rise of digital media and the internet has transformed society into a "virtual society" characterized by constant connectivity, free access to information, and expectations of immediacy and higher value from brands. It outlines how this has disrupted traditional models of media consumption and the marketing funnel, requiring brands to rethink how they interact with and provide value to consumers in this new digital landscape. The virtual society is collaborative, social, and shaped by consumer opinions shared online through reviews and recommendations.
21st century marketing general
The document discusses how the rise of the internet and digital media has transformed society into a "virtual society" characterized by constant connectivity, free access to information, and expectations of immediacy and higher value from brands. It outlines how this has disrupted traditional media models and marketing approaches, requiring companies to adapt to new opportunities for interactivity, collaboration, and influence of consumer opinions online. The challenges for brands are to engage with consumers in this new environment and rethink linear marketing approaches.
Netflix Infographic and Report (NETS2003/NETS5006)
The following infographic and report was created for a group assignment.
All media cited remains property of and copyright to the respective rights holders.
This work is licensed under Creative Commons Attribution
CC BY-NC. For more information, go to https://creativecommons.org/licenses/by-nc/4.0/
260 flipbook
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Social TV
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
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Ushahidi esri juliana
Ushahidi is open source software that allows for real-time crowdsourcing and mapping of information. It was originally developed in 2008 to map reports of violence in Kenya following post-election conflicts when traditional media failed. Ushahidi means "testimony" in Swahili and allows individuals to share stories by reporting incidents on a map. It has since been used for crisis response, election monitoring, community mapping and more. The platform lowers barriers for people to share information and their stories in real-time.
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The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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