This document discusses a study on streaming videos as a substitute for traditional entertainment among youth in Agra, India. It first provides background on how streaming services are threatening cable and satellite TV by offering improved quality and frequent updates. It then defines streaming video as content sent over the Internet in compressed form for real-time viewing. The literature review shows that studies have found youth increasingly shifting to streaming videos from traditional entertainment. The objectives are to understand what drives demand for streaming videos, their impact on Agra youth, and if they are replacing cable TV, theaters etc. The methodology describes a 2-month study of 100 Agra youth ages 18-35 using questionnaires and secondary sources. The findings will be analyzed using statistical tools and Microsoft Office

1. A STUDY OF STREAMING VIDEOS AS A
SUBSTITUTE OF TRADITIONAL MODE OF
ENTERTAINMENT WITH SPECIAL
REFERENCE TO YOUTH OF AGRA
SYNOPSIS

2.  Introduction
 Review of literature
 Need of study
 Objectives of study
 Research design and methodology
 References

3.  There was a time when cable was considered the sole
means of getting access to quality television
programming. The influx of online video and streaming
services is now threatening the very existence of cable
and satellite television.
 The quality of internet TV apps is frequently updated
and improvements take place at a quicker pace,
assuring viewers of an amazing video experience.

4.  Streaming video is content sent in compressed form
over the Internet and displayed by the viewer in real
time. With streaming video or streaming media, a Web
user does not have to wait to download a file to play it.
Instead, the media is sent in a continuous stream of data
and is played as it arrives. The user needs a player,
which is a special program that uncompresses and
sends video data to the display and audio data to
speakers. A player can be either an integral part of a
browser or downloaded from the software maker's Web
site.

6. S.NO AUTHO
R NAME
YEAR/TOPIC FINDINGS
1. Sabu M.
Thampi
(IIITM-K),
2014
A Review on P2P Video
Streaming
Video-over-IP applications have recently
attracted a large number of users on the
Internet. With streaming, a user does not have
to wait to download a file to play it and can
watch the video in real time.
2. Roger
Sumner-
Rivers
www.parc
elhero.co
m
2014
Amazon’s Prime Ambition
For the past 20 years retailers and
manufacturers have largely sought to
outsource their logistics function, and
concentrate on their core business. But, if the
great Amazon Logistics experiment logistics
works, other companies will be sure to follow.
They too might see the benefits of developing
logistics as part of their income stream, rather
than as a necessary but unwelcome expense.

7. 3. Amer Abd
Elkawy
Andrey Lekov
Keshab Raj
Adhikariz
Miguel Portela
MAY 2015,
Netflix – the
new face of the
TV industry
The huge business success of Netflix has not
remained unseen. Most of the biggest players in the
TV industry across the Atlantic like HBO and BBC are
successfully imitating Netflix‟s business model, thus
developing their own OTT networks for content
distribution and fueling their competitiveness with
own cocked exclusive content.
4. Gabor Kovacs May 2015
An Analysis of
Strategies by
Netflix in the
Television
Market
the innovation of Online Video Streaming services is
therefore considered to be disruptive in nature to the
established offline television industry.
5. AMY
FONTINELLE
October 2018
Economics of
Hulu, Netflix,
Redbox and
Blockbuster.
Streaming services will continue to look for less
bandwidth-intensive ways to deliver content, and
continue to produce their own original content.
6 GREG
MCFARLANE
October 2018
How 21st
Century Fox
Makes Its Money
That company wanted to separate its entertainment
and publishing businesses, which it accomplished by
moving all the entertainment to 21st Century Fox
and reconstituting the
latter.

8.  From the review of literature it can be inferred
that traditional form of entertainment has taken
a backseat and the young generation is gradually
shifting to streaming videos. many studies have
supported this fact.
 Therefore the researcher is curious to
understand whether this change has affected
cities like Agra.
 The current study intends to see how the youth
of Agra has responded to this change.

9.  To understand the attraction/ determinants of increase
in demand of streaming videos.
 To detect the impact of streaming videos on youth of
Agra.
 To detect whether streaming videos are substituting
traditional mode of entertainment (cable t.v.
,DTH,cinemas).

10.  Duration of study -2months
 Sample size-100
 Geographical Area –Agra{Youth of Agra (18-35
years)}
 Data collection
 Primary data-study of individuals based on self
constructed questionnaire in which open ended and
close ended questions are included.
 Secondary data-collected from various websites like
economics times,thesis,reports.

11.  Tools and techniques
 Statistical tools-all tools of descriptive statistics.
 Software tools-M.S. Office (M.S. word,
M.S.powerpoint).

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13. THANK YOU