This document summarizes a research project conducted on the packaged drinking water industry in India. The research methodology included collecting primary data through an online questionnaire with 100 respondents and secondary data from company websites and articles. Key findings include that brand and availability are primary factors considered when purchasing bottled water, with Bisleri being the most preferred brand. Most customers buy bottled water in 500ml or 1L sizes from local vendors. The conclusion recommends that brands focus on hygiene over price reductions and expand distribution through local retailers.