What’s Next for Mobile Video 
IMTC-UCIF All Members Meeting 2014 
Ori Modai, CTO
2 
2003, 2004… 
Invented 
2003-2004 
Founded 
2003-2004 
Launched 2003-2004 
Ratified 2003
3 
2003 video conferencing reality
4 
Inflection Points in Video Conferencing 
3,000 
2,500 
2,000 
1,500 
1,000 
500 
- 
Introduction of HD and 
Telepresence 
Transition to IP 
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 
$M 
TP Room Systems Exec Infrastructure 
Personal and 
Mobile Video 
Conferencing 
Source: Wainhouse research
Why Video? Why Mobile? 
Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 5
6 
Market Trends 
Enterprise Video Meets Mobile Collaboration 
48% Enterprise 
Deployed 
28% Employees Served 
60% UC growth rate 
driven by personal/ 
mobile video 
40% employees 
spend >20% of 
time away from 
desk 
80% Fortune 100 
deploying 
iPhones/iPads 
of enterprises expect to 
integrate desktop/mobile 
video with rooms – Nemertes Research 
Over
7 
Workforce Going Mobile 
Sources : Global workplace analytics, U.S Department of Labor 
~20% of US employees 
work from “home” 
at least 1 day a week 
~10% of US employees 
are considered “road warriors” 
/ “mobile workers” 
~2.5% of US employees 
consider “home” as 
their primary working place
8 
Changing Workforce Culture 
Digital natives now entering the workforce
9 
Internet Streaming 30% 
70% 
Netflix accounts for 30% of 
US Internet traffic during peak hours 
>15 years of video are being watched 
every minute in YouTube 
63% 
37% 
~63% of digital video screening 
on mobiles happen at home
Source: http://www.bandwidthblog.com/tag/skype/ 
1100 
2013 statistics
Mobile Video Drivers 
Multi screen experience 
Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 11
1122 
Meeting Room Experience is Unique 
Meeting Room Desktop / Mobile 
Group experience Personal experience 
Group microphones Personal microphone 
PTZ Camera/s Single fixed zoom camera 
Physical whiteboard Collaboration SW 
Multi screen experience Single screen experience 
Associated to conference Associated to user 
Expensive installation Easy deployment 
Dedicated HW BYOD / Personal device
1133 
The Class Inversion in Video Conferencing 
Who is a second class citizen ? 
Desktop / Mobile 
Roster information 
Data collaboration 
Slider 
Layout flexibility 
IM 
Conference control 
(Context based information) 
Meeting Room 
F2F 
Audio quality 
Video quality 
Interactivity
1144 
Multi Screen Experience 
Contextual Awareness
1155 
Usability Implications of Multi Screen Experience 
Connectivity 
& setup time 
Personalized 
experience 
Complete 
control
Mobile Video Drivers 
Business to consumer relationship 
Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 16
1177
1188 
Context is critical 
Source: Avaya Collaboration Environment enhanced business applications
Mobile Video Drivers 
Technology and Usability 
Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 19
2200 
Bandwidth 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Internet video 
File sharing 
Web, email, and data 
online gaming 
VoIP 
2011 2012 2013 2014 2015 2016 
PB per Month (Thousands) 
Source: Cisco VNI Forecast and Methodology, 2011-2016
2211 
Network Cost Trend 
 MPLS monthly cost (~75$/Mbps) is an order of magnitude higher than 
public internet subscription cost (~ 1$/Mbps) 
10/7/2014 
Source: 2012 MPLS T1 Port Price Trends, AlsBridge, 2012 Source: OECD Communication Outlook, 2011
2222 
Usability Wins Over Technology 
Source: Google trends Sep, 2014
2233 
Augmented Reality
2244 
Natural User Interfaces
2255 
Voice?!
2266 
Video!
2277 
What’s next for mobile video? 
Multiple screens, multiple devices 
Context awareness, augmented views, rich metadata 
Natural user interfaces 
Interoperability 
Device to device communication 
Privacy, Security 
Challenges Opportunities
What’s Next for Mobile Video

What’s Next for Mobile Video

  • 1.
    What’s Next forMobile Video IMTC-UCIF All Members Meeting 2014 Ori Modai, CTO
  • 2.
    2 2003, 2004… Invented 2003-2004 Founded 2003-2004 Launched 2003-2004 Ratified 2003
  • 3.
    3 2003 videoconferencing reality
  • 4.
    4 Inflection Pointsin Video Conferencing 3,000 2,500 2,000 1,500 1,000 500 - Introduction of HD and Telepresence Transition to IP 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 $M TP Room Systems Exec Infrastructure Personal and Mobile Video Conferencing Source: Wainhouse research
  • 5.
    Why Video? WhyMobile? Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 5
  • 6.
    6 Market Trends Enterprise Video Meets Mobile Collaboration 48% Enterprise Deployed 28% Employees Served 60% UC growth rate driven by personal/ mobile video 40% employees spend >20% of time away from desk 80% Fortune 100 deploying iPhones/iPads of enterprises expect to integrate desktop/mobile video with rooms – Nemertes Research Over
  • 7.
    7 Workforce GoingMobile Sources : Global workplace analytics, U.S Department of Labor ~20% of US employees work from “home” at least 1 day a week ~10% of US employees are considered “road warriors” / “mobile workers” ~2.5% of US employees consider “home” as their primary working place
  • 8.
    8 Changing WorkforceCulture Digital natives now entering the workforce
  • 9.
    9 Internet Streaming30% 70% Netflix accounts for 30% of US Internet traffic during peak hours >15 years of video are being watched every minute in YouTube 63% 37% ~63% of digital video screening on mobiles happen at home
  • 10.
  • 11.
    Mobile Video Drivers Multi screen experience Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 11
  • 12.
    1122 Meeting RoomExperience is Unique Meeting Room Desktop / Mobile Group experience Personal experience Group microphones Personal microphone PTZ Camera/s Single fixed zoom camera Physical whiteboard Collaboration SW Multi screen experience Single screen experience Associated to conference Associated to user Expensive installation Easy deployment Dedicated HW BYOD / Personal device
  • 13.
    1133 The ClassInversion in Video Conferencing Who is a second class citizen ? Desktop / Mobile Roster information Data collaboration Slider Layout flexibility IM Conference control (Context based information) Meeting Room F2F Audio quality Video quality Interactivity
  • 14.
    1144 Multi ScreenExperience Contextual Awareness
  • 15.
    1155 Usability Implicationsof Multi Screen Experience Connectivity & setup time Personalized experience Complete control
  • 16.
    Mobile Video Drivers Business to consumer relationship Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 16
  • 17.
  • 18.
    1188 Context iscritical Source: Avaya Collaboration Environment enhanced business applications
  • 19.
    Mobile Video Drivers Technology and Usability Radvision - Proprietary. Use pursuant to your signed agreement or Radvision policy. 19
  • 20.
    2200 Bandwidth 90 80 70 60 50 40 30 20 10 0 Internet video File sharing Web, email, and data online gaming VoIP 2011 2012 2013 2014 2015 2016 PB per Month (Thousands) Source: Cisco VNI Forecast and Methodology, 2011-2016
  • 21.
    2211 Network CostTrend  MPLS monthly cost (~75$/Mbps) is an order of magnitude higher than public internet subscription cost (~ 1$/Mbps) 10/7/2014 Source: 2012 MPLS T1 Port Price Trends, AlsBridge, 2012 Source: OECD Communication Outlook, 2011
  • 22.
    2222 Usability WinsOver Technology Source: Google trends Sep, 2014
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
    2277 What’s nextfor mobile video? Multiple screens, multiple devices Context awareness, augmented views, rich metadata Natural user interfaces Interoperability Device to device communication Privacy, Security Challenges Opportunities