The document discusses the evolution of audiovisual narratives and their distribution across multiple media platforms, referred to as transmedia storytelling. It explores how convergence of media and rise of new technologies has led to audiovisual content being experienced on different levels and distributed everywhere through various devices. It provides an example case study of a transmedia story and concludes that consumers experience audiovisual content through aggregators and mobile devices, leading to new communication formats, more user generated content, and a need for adaptation of audiovisual language.

1. TV Multiplatform : the Interactive Audiovisual Narrative in a Transmedia World

3. Audiovisual Narrative A specific language based on visual images and sounds. The audiovisual narrative, is a way to get these images and sounds together and make them acquire a new meaning more than the simple sum of the individual significance of each of these images and sounds. 3 First film screening by Lumière Brothers Trip to the Moon by Georges Méliès

4. Audiovisual Narrative 4 The Birth of a Nation The Jazz Singer

5. The Media Convergence “ Convergence does not occurs through devices, for more sophisticated they will be. The convergence occurs within the brains of consumers in their individual about social interactions with others. The consumption has become a collective process .” (JENKINS, 2009: 44). 5

6. New Media Environment The fragmentation of media and the return on investment (ROI); multitasking devices, the proliferation of screens; penetration of technology (that add more users to the ecosystem), sudden death and birth of new technologies and content generation by the user are just some of the aspects that have drastically changed the environment of traditional media. 6

7. Experience in 3 levels 1. Transportation 2. Translation 3. Transmedia 7

8. Transmedia 8

9. The three little pigs today 9 Book Site TV Game Online Social Network Facebook Fan Page Twitter Mobisodes SMS WAP Ringtone Mobile Game Google Maps

11. The story here, there and everywhere 11

12. The Media Convergence and the Mobile Devices 12

14. The mobile audiovisual narrative 14

15. Case Study: the final punishment 15

16. Awards 16

19. Thank you! Edvaldo Acir Twitter: Edvaldo_Acir Skype: edvaldo.acir E-mail: [email_address]