This document discusses emerging trends that will change libraries and information services in the coming years. It outlines 6 areas of change: books, media, mobility, collections, legal frameworks, and libraries. For each area, it notes how digital technologies are transforming traditional models and creating opportunities for reinvention, including the rise of ebooks, streaming media, mobile access, personalized collections, evolving copyright laws, and the changing role of physical libraries. The document argues that libraries must creatively address these shifts to remain relevant in the digital age.

1. Not the Keynote – The Keynote You Have When You’re Not Having a KeynoteStephen Abram, MLSVice PresidentCengage Learning (Gale)

2. The Un-Keynote:The Next Phase of ReinventionStephen Abram, MLSVice PresidentCengage Learning (Gale)

3. 6 Things Are Going to ChangeA LOT! BooksMediaMobilityCollectionsLegal FrameworksLibraries

4. Let’s explore each, but first let’s remember history

5. “The Internet has now progressed to its infancy”

6. What We Never Knew Before (US/Canada)27% of our users are under 18.

7. 59% are female.

8. 29% are college students.

9. 5% are professors and 6% are teachers.

10. On any given day, 35% of our users are there for the first time.

11. 29% found our products via the library website.

12. 59% found what they were looking for on their first search.

13. 72% trusted the content more than what they found on Google.

14. But, 81% still use Google.Books

15. Google EditionsGoogle SettlementAmazonGutenbergEtc.

22. TransmogrifyingContainers

23. Devices like iPads, Kobo, Kindles, eDGe, and Mobile

25. Supporting the 21stCentury book experience?

26. Kobo, Nook, Amazon, Apple, iPDF, etc. . . .

28. What about censorship?Freedom of expression?Freedom….in general

29. Reinvention, Creativity, RenaissanceeBooks and BooksConcept of placePrivacyColourAnimationVideoWireless opportunityTrackingPedagogyBoundarylessnessConnect to the author or teamAdded features and commentaryConnect to book clubs, discussions, etc.

30. Media

32. The Move to StreamingLike wax, vinyl and tape before it CD and DVD will decline to very small niche marketsBlockbuster’s imminent bankruptcy and the decline of local independent rental stores is a canary in the mineMany PL’s confuse the current uptick with a LT trend.Music and Video entertainment vs. programs related t hobbies, children, etc.Educational video is an emerging sector integrated very tightly into content

33. Reinvention, Creativity, RenaissanceStreaming MediaDefinition of ‘use’.Concept of placeEnd of physical format (DVD, tape, etc.)Self published animation & videoCommentary, Reviews and CollectorsWireless opportunityTrackingPedagogyBoundarylessnessEnd of collections as we know them Beginning of media bibliography

34. Mobility

38. 02-25-10 [http://www.offthemark.com/daily.php/?go=1264392000] 02-25-10

41. & AMAZON

42. Driving User to the LibraryEncyclopedia.comHighBeamWorldCatiPhone AppQuestiaGeo-IP measuresEtc.Watch for more . . .?

43. Reinvention, Creativity, RenaissanceMobilityConcept of placeSocial animation and SharingConvergence on steroidsWireless opportunityTrackingPedagogy and LearningExtreme demand

44. Collections

45. An New Merging ModelJust in case, Just in time, just for me modelsRipe for replacement withFit for Purpose CommunityLearningEntertainmentSocial / ClubsResearchBeginning of the end of out-of-context Megadadatabases

48. Reinvention, Creativity, RenaissanceCollectionsConcept of placeOwnership mutatesPersonal curation and celebrity curatorsWireless opportunityTrackingTargeting collections Portalization: Knowledge Portals, Learning portals

49. Legal FrameworksThis is the balancing act of all timeIt requires politics to listen to ALL voicesIt requires an understanding of consequences

51. Reinvention, Creativity, RenaissanceLegal Frameworks - INTERNATIONALPrivacyConfidentialityPersonal responsibilityCopyrightOwnershipCensorshipGovernment involvementNet neutrality Information ethics

52. LibrariesApproaching the End GameThe MatrixBuild it or buy it?