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Not the Keynote – The Keynote You Have When You’re Not Having a Keynote Stephen Abram, MLS Vice President Cengage Learning (Gale)
The Un-Keynote:The Next Phase of Reinvention Stephen Abram, MLS Vice President Cengage Learning (Gale)
6 Things Are Going to ChangeA LOT!  Books Media Mobility Collections Legal Frameworks Libraries
Let’s explore each, but first let’s remember history
“The Internet has now progressed to its infancy”
What We Never Knew Before (US/Canada) ,[object Object]
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the first time.
29% found our products via the library website.
59% found what they were looking for on their first search.
72% trusted the content more than what they found on Google.
But, 81% still use Google.,[object Object]
Google Editions Google Settlement Amazon Gutenberg Etc.
TransmogrifyingContainers
Devices like iPads, Kobo, Kindles, eDGe, and Mobile
Supporting the 21stCentury book experience?
Kobo, Nook, Amazon, Apple, iPDF, etc.   . . .
What about censorship?Freedom of expression?Freedom….in general
Reinvention, Creativity, Renaissance eBooks and Books Concept of place Privacy Colour Animation Video Wireless opportunity Tracking Pedagogy Boundarylessness Connect to the author or team Added features and commentary Connect to book clubs, discussions, etc.
Media
The Move to Streaming Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets Blockbuster’s imminent bankruptcy and the decline of local independent rental stores is a canary in the mine Many PL’s confuse the current uptick with a LT trend. Music and Video entertainment vs. programs related t hobbies, children, etc. Educational video is an emerging sector integrated very tightly into content
Reinvention, Creativity, Renaissance Streaming Media Definition of  ‘use’. Concept of place End of physical format (DVD, tape, etc.) Self published animation & video Commentary, Reviews and Collectors Wireless opportunity Tracking Pedagogy Boundarylessness End of collections as we know them  Beginning of media bibliography
Mobility
02-25-10 [http://www.offthemark.com/daily.php/?go=1264392000] 02-25-10
& AMAZON
Driving User to the Library Encyclopedia.com HighBeam WorldCat iPhone App Questia Geo-IP measures Etc. Watch for more . . .?
Reinvention, Creativity, Renaissance Mobility Concept of place Social animation and Sharing Convergence on steroids Wireless opportunity Tracking Pedagogy and Learning Extreme demand
Collections
An New Merging Model Just in case, Just in time, just for me models Ripe for replacement with Fit for Purpose  Community Learning Entertainment Social / Clubs Research Beginning of the end of out-of-context Megadadatabases
Reinvention, Creativity, Renaissance Collections Concept of place Ownership mutates Personal curation and celebrity curators Wireless opportunity Tracking Targeting collections  Portalization: Knowledge Portals, Learning portals
Legal Frameworks This is the balancing act of all time It requires politics to listen to ALL voices It requires an understanding of consequences
Reinvention, Creativity, Renaissance Legal Frameworks - INTERNATIONAL Privacy Confidentiality Personal responsibility Copyright Ownership Censorship Government involvement Net neutrality  Information ethics
Libraries Approaching the End Game The Matrix Build it or buy it?

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Alia 2010

  • 1. Not the Keynote – The Keynote You Have When You’re Not Having a Keynote Stephen Abram, MLS Vice President Cengage Learning (Gale)
  • 2. The Un-Keynote:The Next Phase of Reinvention Stephen Abram, MLS Vice President Cengage Learning (Gale)
  • 3. 6 Things Are Going to ChangeA LOT! Books Media Mobility Collections Legal Frameworks Libraries
  • 4. Let’s explore each, but first let’s remember history
  • 5. “The Internet has now progressed to its infancy”
  • 6.
  • 8. 29% are college students.
  • 9. 5% are professors and 6% are teachers.
  • 10. On any given day, 35% of our users are there for the first time.
  • 11. 29% found our products via the library website.
  • 12. 59% found what they were looking for on their first search.
  • 13. 72% trusted the content more than what they found on Google.
  • 14.
  • 15. Google Editions Google Settlement Amazon Gutenberg Etc.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23. Devices like iPads, Kobo, Kindles, eDGe, and Mobile
  • 24.
  • 25. Supporting the 21stCentury book experience?
  • 26. Kobo, Nook, Amazon, Apple, iPDF, etc. . . .
  • 27.
  • 28. What about censorship?Freedom of expression?Freedom….in general
  • 29. Reinvention, Creativity, Renaissance eBooks and Books Concept of place Privacy Colour Animation Video Wireless opportunity Tracking Pedagogy Boundarylessness Connect to the author or team Added features and commentary Connect to book clubs, discussions, etc.
  • 30. Media
  • 31.
  • 32. The Move to Streaming Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets Blockbuster’s imminent bankruptcy and the decline of local independent rental stores is a canary in the mine Many PL’s confuse the current uptick with a LT trend. Music and Video entertainment vs. programs related t hobbies, children, etc. Educational video is an emerging sector integrated very tightly into content
  • 33. Reinvention, Creativity, Renaissance Streaming Media Definition of ‘use’. Concept of place End of physical format (DVD, tape, etc.) Self published animation & video Commentary, Reviews and Collectors Wireless opportunity Tracking Pedagogy Boundarylessness End of collections as we know them Beginning of media bibliography
  • 35.
  • 36.
  • 37.
  • 39.
  • 40.
  • 42. Driving User to the Library Encyclopedia.com HighBeam WorldCat iPhone App Questia Geo-IP measures Etc. Watch for more . . .?
  • 43. Reinvention, Creativity, Renaissance Mobility Concept of place Social animation and Sharing Convergence on steroids Wireless opportunity Tracking Pedagogy and Learning Extreme demand
  • 45. An New Merging Model Just in case, Just in time, just for me models Ripe for replacement with Fit for Purpose Community Learning Entertainment Social / Clubs Research Beginning of the end of out-of-context Megadadatabases
  • 46.
  • 47.
  • 48. Reinvention, Creativity, Renaissance Collections Concept of place Ownership mutates Personal curation and celebrity curators Wireless opportunity Tracking Targeting collections Portalization: Knowledge Portals, Learning portals
  • 49. Legal Frameworks This is the balancing act of all time It requires politics to listen to ALL voices It requires an understanding of consequences
  • 50.
  • 51. Reinvention, Creativity, Renaissance Legal Frameworks - INTERNATIONAL Privacy Confidentiality Personal responsibility Copyright Ownership Censorship Government involvement Net neutrality Information ethics
  • 52. Libraries Approaching the End Game The Matrix Build it or buy it?
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. Reinvention, Creativity, Renaissance Libraries Concept of place Programs predominate Community involvement Collection management vs. ownership and storage Re-balancing needs Addressing the divides
  • 59. The Boomers launched all these digital Initiatives. Now What are we going to do next?
  • 60. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com