Alexandra Sofen - CMX Summit East 2016 - Alexandra Sofen of Etsy talked about how Etsy has leveraged the power of in-person connections to keep their huge community of sellers happy and engaged.
8. 8
By the Numbers
1.6M
active sellers
AS OF MARCH 31, 2016
25M
active buyers
AS OF MARCH 31, 2016
$2.39B
annual GMS
IN 2015
35+M
items for sale
AS OF MARCH 31, 2015
Photo by Kirsty-Lyn Jameson
DISCLAIMER
The statistics included on the
following slides are updated
quarterly.
9. 9Photo by Emily Andrews
852
employees around
the world
AS OF MARCH 31, 2016
9
offices
AS OF MARCH 31, 2016
7
countries
AS OF MARCH 31, 2016
Work and Culture
DISCLAIMER
The statistics included on the
following slides are updated
quarterly.
10. 1.6 M ACTIVE BUYERS
AS OF MARCH 31, 2016
DISCLAIMER
The statistics included on
this slide is updated
quarterly.
25 MACTIVE SELLERS
AS OF MARCH 31, 2016
852EMPLOYEES AROUND THE WORLD
AS OF MARCH 31, 2016
++
=
Etsy Community
12. Why are these community
programs valuable?
Community is our product.
13. “The more directly I interact with our sellers the more
satisfied I am with my job; the more I feel like the work
I do is making a real difference in someone's life.”
14.
15. Etsy Forums Team
Noah Stitelman - Manager, Technical and
Community Support
Rob White - Senior Forums Moderator
Tess Duncan - Social Support Specialist
Leslie Olin - Forums Operations Manager
Regina Fogarty - Forums Moderator
Ali Sofen - Forums Programming Manager
Gabby Blinderman - Forums Moderator
Cale Parks - Forums Moderator
25. Vintage TG Green Spectrum Cheese Bell - TG Green
Church Gresley Cheese Dish - TG Green Covered
Cheese Dome Ceramic Typography Cheese Keeper
SOLDEightMileVintage
Weekend
Challenge: Sense
of Humor Edition
First Place Winner
26. Vintage TG Green Spectrum Cheese Bell - TG Green
Church Gresley Cheese Dish - TG Green Covered
Cheese Dome Ceramic Typography Cheese Keeper
SOLDEightMileVintage
Weekend
Challenge: Sense
of Humor Edition
First Place Winner
27. Vintage TG Green Spectrum Cheese Bell - TG Green
Church Gresley Cheese Dish - TG Green Covered
Cheese Dome Ceramic Typography Cheese Keeper
SOLDEightMileVintage
Weekend
Challenge: Sense
of Humor Edition
First Place Winner
35. Etsy Craft Party
• A celebration of meeting and making
• Takes place across the world on 2
common dates
• Began in 2010 to celebrate Etsy’s 5th
birthday
• A day for Etsy sellers and lovers around
the world to celebrate creativity and
community together
36. Etsy Craft Party
• A celebration of meeting and making
• Takes place across the world on 2
common dates
• Began in 2010 to celebrate Etsy’s 5th
birthday
• A day for Etsy sellers and lovers around
the world to celebrate creativity and
community together
37. Etsy Craft Party
• A celebration of meeting and making
• Takes place across the world on 2
common dates
• Began in 2010 to celebrate Etsy’s 5th
birthday
• A day for Etsy sellers and lovers around
the world to celebrate creativity and
community together
Photo from wi_la_no Instagram Photo from dananikanpour Instagram
Photo from craftedbyfran Instagram Photo from thejourneyperson Instagram
38. Photo from Instagram @in_my_closet
Photo from Instagram @gratefulchicks
Photo from Instagram @jennifergrace
39. Leanne Marshall
Leanimal in New York, NY
Line to get into Etsy Craft party at CRAFTED, Port of LA
Photo by @CraftedPortLA
41. 2998 37,752Estimated Craft Parties
hosted since 2010
Estimated RSVPs since 2010
220+Craft Parties hosted in
2015
42. Leanne Marshall
Leanimal in New York, NY
Etsy’s Holiday Party
Brooklyn Bowl, Photo by Avleen Vig
Brooklyn Craft Party
Under the Brooklyn Bridge, Photo by Marina Robel
44. Seller Studio Visits
Etsy Admin with Amy Madden, owner of Etsy shop
SweetOliveJewelry, in her Brooklyn studio
Michelle Osborne from, Petershams Millinery Supplies
shows Etsy Admin Shadi Jurdi the vintage fabric she
uses to make veils in her London studio.
Admin from Etsy’s Sydney office visited the workspace
and retail shop of Kate Brook & Kajsa Kvernmo, Etsy
shop owners of APOM
45.
46.
47.
48. Etsy Admin & CEO, Chad Dickerson with Etsy seller, Tielor McBride from TM1985
49. “Your questions were all so pertinent and
got right to the heart of what it's like to be
an Etsy seller. You demonstrated a
genuine concern and eagerness to know
more, which was very encouraging and
reminded me that there's a whole Etsy
community there to look to for support.
Thanks to your visit, I will be going
forward with renewed enthusiasm and
confidence as a "business owner”.
-Amy Elks, from thePENandBRUSH
57. "Through the Eatsy with Sellers program, I've
been able to connect with sellers from all over
and sell anything from greeting cards to
activewear to jewelry. These conversations really
inform our team's product decisions and allow us
to design better and more effective experiences
for our community."
-Jason Shen, Product Manager, Seller Experience
58. ”Eatsy really felt like being at someone's
elegant house party; cool, friendly,
super fun, brimming with creativity.
The homemade chili served that day
was delicious. The visit really made me
feel like I was truly part of a community
behind the website that actually cared
about what I do as an artist.”
-Jennifer Yi from JenniferYiJewelry
59. 49Etsy Made in Canada - Photo by Jean-Michael Seminaro
We obtain valuable market
research on site usability and
understanding of the internal
tools we use to support
members.
We gain a deeper
understanding of the
relationships between makers
and buyers.
We get insight into the pain
points our members have.