Advanced Facebook Techniques

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Advanced Facebook Techniques written for a presentation given to the Kansas Association of Realtors 2010 Convention.

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Advanced Facebook Techniques

  1. 1. Facebook 201 Advanced Techniques John Ringgold
  2. 2. Why Be Active on Facebook •Meet your peers / Find business contacts / keep in touch with SOI •Instant ice breaker •Build relationships •Raise Visibility •No Cost Marketing
  3. 3. Today’s Topics •Removing the Clutter •Managing with Lists •Tagging Photos and Posts •Fan Pages •Marketing •Prospecting •Daily Strategies for REALTORS®
  4. 4. Removing the Clutter
  5. 5. Removing the Clutter
  6. 6. Removing the Clutter
  7. 7. Managing with Lists
  8. 8. Managing with Lists
  9. 9. Managing with Lists
  10. 10. Managing with Lists
  11. 11. Managing with Lists
  12. 12. Tagging Photos
  13. 13. Tagging Photos
  14. 14. Tagging Photos
  15. 15. Tagging Posts Don’t forget the @ symbol!
  16. 16. Tagging Posts This will now show up on Christy’s Facebook newsfeed and all of Christy’s friends will see this!
  17. 17. Tagging Posts How do you use this! “Had a great day showing homes to some very nice first-time home buyers! I look forward to helping Steve Smith and Sheila Smith find their dream home.” Don’t forget the @ symbol!
  18. 18. Fan Pages http://www.facebook.com/pages/create.php •Separate personal from business •Force a first visit landing page •Send updates to fans •Friends can choose to see your business side
  19. 19. Fan Pages
  20. 20. Fan Pages
  21. 21. Marketing You are in the public eye… Act appropriately! “ just got home from getting groceries at HyVee and now it's time to get ready for my open house, 4307 SW 30th St from 2:30-3:30” “Very productive day monitoring the phones. Got a land listing appt. and a showing with a cash buyer. Not bad for a few hours!”
  22. 22. Marketing http://facebook.com/username
  23. 23. Marketing •Property Flyers •Business Cards •Website •Where else can you market yourself?
  24. 24. Prospecting
  25. 25. Prospecting
  26. 26. Prospecting
  27. 27. Your Daily Strategy So... How do you get the most out of Facebook?
  28. 28. Your Daily Strategy Step 1: In the morning, Skim your Facebook friend’s posts
  29. 29. Your Daily Strategy Step 2: COMMENT on TWO of your friends posts
  30. 30. Your Daily Strategy Step 3: LIKE TWO of your friends posts
  31. 31. Your Daily Strategy Step 4: WRITE your own post or SHARE a link to something interesting
  32. 32. Your Daily Strategy Step 5: Repeat steps 1 through 4 Later in the day!
  33. 33. Why Be Active on Facebook •Meet your peers / Find business contacts / keep in touch with SOI •Instant ice breaker •Build relationships •Raise Visibility •No Cost Marketing
  34. 34. John Ringgold John@JohnRinggold.com JohnRinggold.info TipsandTech.com

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