CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Suzi Nelson reveals how she got her lurkers to engage en masse.

1. @suzi_quzi86
Re-activating Silent
Members
Have you loved your lurkers today?

2. @suzi_quzi86
56.72% MORE ACTIVE MEMBERS
66.45% MORE COMMENTS
73.66% MORE POSTS
5 DAYS

3. @suzi_quzi86

4. @suzi_quzi86

5. @jtrondeau
Three reasons why people
DON’T PARTICIPATE in
community…

6. @jtrondeau
1. Information,not
interaction
2. Get answers by
browsing
3. Strong sense of
community
1.NO PRACTICAL
NEED

7. @suzi_quzi86
2.OBSERVING
1. Building up sense of
community culture
2. Learning the rules
3. Jargon

8. @suzi_quzi86
3.SOCIAL FEAR
1. Intimidated
2. Hesitant
3. Afraid of sounding
stupid,inexperienced

9. @suzi_quzi86
THE STRATEGY

10. @jtrondeau
1.Built BUZZ
- Asked for community
input BEFORE the
launch
-Getting ACTIVE MEMBER
buy-in

11. @suzi_quzi86

12. @suzi_quzi86

13. @suzi_quzi86

14. @suzi_quzi86
2.Pinned a post
- New members know
what’s happening
- Active members got a
reminder
- Inactive members knew
what to expect

15. @suzi_quzi86
3.Offered a
sweepstakes
- #lurkersweek hashtag

16. @jtrondeau
4.Made a post
a day…

17. @suzi_quzi86

18. @suzi_quzi86

19. @suzi_quzi86

20. @suzi_quzi86

21. @suzi_quzi86

22. 4.Congratulated
participants

23. @suzi_quzi86
THE RESULTS!

24. @suzi_quzi86
FULLCASE
STUDYAT:
bit.ly/2cOWGUM

25. @suzi_quzi86
Thanks!
Questions?
Follow me on Twitter: @suzi_quzi86
Connect on LinkedIn: https://linkedin.com/in/suzihbarnes