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Re-activating Silent Members - CMX Summit West 2016
The document discusses strategies for engaging silent community members to increase participation, highlighting the importance of creating interaction, community culture, and reducing social fear. It outlines successful tactics like soliciting community input, pinning informative posts, and running engagement campaigns such as a sweepstakes. The results indicate a significant increase in activity, with notable improvements in member engagement metrics.
Re-activating Silent Members - CMX Summit West 2016
- 1. @suzi_quzi86 Re-activating Silent Members Have youloved your lurkers today?
- 2. @suzi_quzi86 56.72% MORE ACTIVEMEMBERS 66.45% MORE COMMENTS 73.66% MORE POSTS 5 DAYS
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- 5. @jtrondeau Three reasons whypeople DON’T PARTICIPATE in community…
- 6. @jtrondeau 1. Information,not interaction 2. Getanswers by browsing 3. Strong sense of community 1.NO PRACTICAL NEED
- 7. @suzi_quzi86 2.OBSERVING 1. Building upsense of community culture 2. Learning the rules 3. Jargon
- 8. @suzi_quzi86 3.SOCIAL FEAR 1. Intimidated 2.Hesitant 3. Afraid of sounding stupid,inexperienced
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- 10. @jtrondeau 1.Built BUZZ - Askedfor community input BEFORE the launch -Getting ACTIVE MEMBER buy-in
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- 14. @suzi_quzi86 2.Pinned a post -New members know what’s happening - Active members got a reminder - Inactive members knew what to expect
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- 25. @suzi_quzi86 Thanks! Questions? Follow me onTwitter: @suzi_quzi86 Connect on LinkedIn: https://linkedin.com/in/suzihbarnes