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Think Like a Journalist. Tips For Improving Your Content Marketing by Melanie Deziel at The Inbounder New York

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Melanie Deziel's presentation at The Inbounder New York, May 22 2017.

Published in: Marketing
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Think Like a Journalist. Tips For Improving Your Content Marketing by Melanie Deziel at The Inbounder New York

  1. 1. MELANIE DEZIEL THINK LIKE A JOURNALIST: Tips For Improving Your Content Marketing @mdeziel
  2. 2. The importance of TRUTHand the power of authentic STORIES#theinbounder
  3. 3. JOURNALISMADVERTISING #theinbounder
  4. 4. #theinbounder
  5. 5. The importance of TRUTHand the power of authentic STORIES#theinbounder
  6. 6. #theinbounder
  7. 7. TIMELY REPUTABLE UNIQUE TENSION HUMAN CONDITION #theinbounder
  8. 8. TRUTH #theinbounder
  9. 9. TIMELY TRUTH #theinbounder
  10. 10. HOLIDAYS CULTURE & SOCIETY CURRENT EVENTS SEASONS TRENDS TRUTH #theinbounder
  11. 11. (TEACH) TRUTH #theinbounder
  12. 12. BEHIND THE SCENES HISTORY DIY & HOW TO PROFILES & FEATURES DEEP DIVES TRUTH #theinbounder
  13. 13. TRUTH #theinbounder
  14. 14. REPUTABLE TRUTH #theinbounder
  15. 15. “BECAUSE I SAID SO” TRUTH #theinbounder
  16. 16. THIRD-PARTY DIVERSITY EXPERIENCE & EDUCATION CORROBORATED RECOGNIZED AUTHORITIES TRUTH #theinbounder
  17. 17. TRUTH #theinbounder
  18. 18. UNIQUE TRUTH #theinbounder
  19. 19. TRUTH #theinbounder
  20. 20. TRUTH #theinbounder
  21. 21. TRUTH YOU NEVER READ A STORY ABOUT A PLANE THAT DIDN’T CRASH #theinbounder
  22. 22. TRUTH YOUR PRODUCT’S EXISTENCE YOUR EXISTENCE PLANES THAT DON’T CRASH YOUR COMPANY’S EXISTENCE PRESS RELEASES #theinbounder
  23. 23. REMARKABLE TRUTH #theinbounder
  24. 24. TRUTH SURPRISING JOURNEYS FIRST OR ONLY DIFFERENT (OTHER SUPERLATIVES) #theinbounder
  25. 25. TRUTH #theinbounder
  26. 26. TENSION TRUTH #theinbounder
  27. 27. DEBATE OR “SIDES” ACCOMPLISHMENT QUESTIONS RISK OR STAKES STRUGGLE TRUTH #theinbounder
  28. 28. TRUTH #theinbounder
  29. 29. HUMAN CONNECTION TRUTH #theinbounder
  30. 30. #theinbounder
  31. 31. #theinbounder
  32. 32. #theinbounder
  33. 33. #theinbounder
  34. 34. #theinbounder
  35. 35. TIMELY REPUTABLE UNIQUE TENSION HUMAN CONDITION #theinbounder
  36. 36. EARNED MEDIA ORGANICALLY “MOST EMAILED” OMMA: BEST NATIVE AD DIGIDAY: BEST BRANDED VIDEO A THESIS… TOP 2% ON NYTIMES.COM IN 2014 #theinbounder #theinbounder
  37. 37. The importance of TRUTHand the power of authentic STORIES#theinbounder

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