"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
Leanne Weekes | Marketing | Public Relations | Events | Social Media
1. L E A N N E W E R K S
| PUBLIC RELATIONS | MARKETING | EVENTS | WRITING
BRAND COMMUNICATIONS EXPERT
2. About Me
The difference between a brilliant idea and a successful venture is the story behind the brand. Every company is as
unique as its range of products or services, and each company deserves the best brand communicator, someone
who holds a diverse set of skills to help them remain competitive in this fast-moving, consumer-driven market.
When it comes to communications, no one does it better than I do.
As a highly-skilled integrated marketing specialist, my 360 approach makes content marketing look easy, digital
branding simple, and media relations seamless for enterprise and small organizations. I am not just a Jack-of-all-
trades who can offer a little bit of everything; I excel at all the things.
My obsession with media started when I would peruse the pages of the glossies as a child and dream about
working in their editorial rooms, sharing the stories that mattered to the public. Ever-brimming with curiosity and
creative energy, I designed a webzine at the age of 12 after a fateful chat with the editor-in-chief of Girls' Life
Magazine.
My budding entrepreneurial spirit even led me to secure advertisers and sponsors to fund the project.
I turned my academic and practical knowledge into a marketing position at a few tech startups, then an internship at
a top culinary PR firm, and eventually, a thriving career as a consultant and a manager, where I implement results-
driven strategies for big and small businesses.
What sets me apart from the rest is the passion and know-how I apply to each role and every client. I choose
companies that shake the status quo, people who genuinely love what they do, allowing me to pour all of my efforts
into focusing on taking action and meeting needs. My specialty is integrating all facets of branding to craft masterful
initiatives, then execute with you at the center of all I do. I love what I do, and I want you to love me doing it for you!
3. Capabilities
MARKETINGSOCIAL MEDIA MARKETING MEDIA RELATIONS EVENT MARKETING
Public relations is more than
just sending a press release into
the ether. It is a delicate dance
between you and editors that
requires critical thought
leadership to convey your
organization in a proactive and
positive light. Whether you're
announcing the launch of a
beauty product or stopping the
spread of misinformation, let
me help you become the belle
of this ball.
Whether you are looking to throw
a world-class brand activation to
inspire customers or a luxury affair
to honor your most valued guests,
I can make it happen. From
choosing savory bites to
perfecting the smallest decor
details, I make sure to deliver on
your big day and that the results
are better than your wildest
dreams -- all while keeping the
entire process effortless and
stress-free.
Having a full range of experience in
marketing has made me its most-
ardent ambassador. I focus on
streamlining solutions to achieve
unprecedented results, so you don't
have to. If media buying is too
confusing or the struggle to
understand Google Analytics
becomes too hard, I make it my
mission to make it all make sense
because at the end of the day, your
investment in business marketing
matters.
For many businesses, social media
is a wilderness of blogs, "likes,"
posts and "shares," all coalesced
into an inconsistent and
untamable algorithm. Between the
lack of time and the inconsistency,
it can be hard to get ahead and
provide quality content that
people want to see. Luckily, I'm
great at analyzing your social
presence and preparing a plan
that galvanizes your followers to
buy, share, tag, and tweet until
your brand becomes the "next big
thing."
PROFESSIONAL WRITING
Throughout history, there has
always been one tagline or article
that changed the course of
everything. Be it for an editorial-
style blog or to increase traffic to
your website, I love interpreting
thoughts and transforming them
into beautiful language that
either cut the fluff to send a clear
message or tells a tale that
endears fans and new customers
alike.
4. CBD & We lln e s s
A rt s
Nig h t lif e & En t e r t a in m e n t
Industries Served
Cu lin a r y & Ho s pit a lit y
Be a u t y & Fa s h io n
Bu s in e s s & Pr o f e s s io n a l Se r v ic e s
A rc h it ec t u re & Design
No n - pr o f it & So c ia l J u s t ic e
5. • Tapped to assist in securing media for Spinello Projects & Octavia
Yearwood's Free!, a non-commercial art fair held at the Brickell City Centre
• Placements included "Time Out Miami," Sun-Sentinel, "The New Tropic,"
and Miami Herald, all secured in less than a week
• Exhibit awarded "winner" by Miami New Times in annual "Art Basel and
Miami Art Week Winners and Losers" recap piece
• Octavia Yearwood won Public Arts grant from The Knight Foundation
Free! Art Basel at Brickell City Centre
• Viewed over 87,000 on Youtube and 550,000 views on Instagram
• Post received over 142 comments on Instagram and was also featured on
Facebook, receiving 70 likes
• Furniture featured multiple times on Jenni Farley / JWoww's social
accounts
• Featured on MTV's "Jersey Shore: Family Vacation"
JWoww x Mondani
• Weeklong celebration for the opening of Maisons du Monde's first
American store in Wynwood, with a grand opening party and a social
media-enhanced scavenger hunt
• Nearly 3,000 Likes and 20 Comments on both @JustinaBlakeney and
@Dabito's Instagram accounts
• Over 3,000 Likes on @DominoMag's Instagram account and 11 comments
• Over 1,200 Likes on @LonnyMag's Instagram account and 13 comments
• Several social stories on @LonnyMag, @DominoMag, @Dabito, and
@JustinaBlakeney, garnering thousands of views
• Nearly 7,000 Likes and 457 comments, increasing engagement
@MaisonsDuMonde_US's page
Lonny x Maisons Du Monde store opening
Case Studies
6. • Worked alongside the creative team to conceptualize a new look for Modani Furniture to update the brand, making it appeal
millennial consumers with a new color story, more appealing wording, a more attractive design, and improved creative
direction for branding and products
• Generated all-new copy that showcases the improved design and quality of the company's newest collections, with SEO
keyword-enabled copy for all descriptions and anchor pages, marketing materials, catalogs, and established a new lifestyle
blog
• Developed a strategy for updating search listings with weekly content and pitched digital publications for features to
generate backlinks
• Created a blueprint for all social media advertising so that the design and language is more attractive to design buffs, using
carousels, slides, and original content that tells a brand story
• Established templates for bi-weekly e-mail blasts, blog posts, announcements, and promotional material, then regularly
evaluating for efficiency
Femme Agenda’s Here Comes The Boom and Florida
March for Black Women and Girls
• Jasmen Rogers, Community Organizer for The Miami Workers Center, founded Femme Agenda, a political action committee
for black women, with Here Comes The Boom: The Assembly for Black Women and Girls and The Florida March for Black
Women and Girls as their two principal events
• Served as the Communications Chair and Public Relations Representative for both
• Here Comes The Boom featured on the national digital magazine, "21Ninety," the female vertical for Blavity Inc.
• The 2nd Annual Florida March for Black Women and Girls covered by WLRN / NPR, WPLG, CBS 4, NBC 6, South Florida
Times, "The New Tropic," The Miami Times, Sun-Sentinel, and Miami Herald
• Offered feature opportunity by Essence Magazine
Case Studies
A New Look for Modani Furniture
7. For immediate release:
Press Contact:
LeAnne Weekes, Publicist LeanneWerks PR
leanne@leannewerkspr.com (954) 305-3013MEDIA ADVISORY/PHOTO OPP
Octavia Yearwood to bring “LIBATIONS” to FREE! art fair held at
Brickell City Centre
Sponsored by Courvoisier, Spinello Projects and Silent Revolution
Octavia Yearwood, Courvoisier, Silent Revolution, LLC, Spinello Projects, Brickell City Centre, and Swire
Properties
In corroboration with Art Basel Miami Beach 2018, author and artist, Octavia Yearwood, will her interactive pop-
up “Libations” at Brickell City Centre, Downtown Miami's first high-style shopping destination. FREE! is the non-
commercial, large-scale art fair curating artistic works from the area’s leading cultural expressionists that center
around the notion of what it means to be free.
Sponsored by Courvoisier and Silent Revolution, “LIBATIONS: FREE!” breathes liberty and healing into our
national, individual, social and environmental bodies through interactive storytelling. Yearwood will transform
the typical, commercial hub that is Brickell City Centre into a multidisciplinary activation where viewers can re-
examine their perceptions of human connection and free thought.
LIBATIONS take place at a dining table layered with elements of the past, present and future, all forming a
multisensory experience with aspects of video, photography, and social interaction. Performers include Egyptian
artist and Fountainhead resident, Shatha Al-Deghady; local MC and educator, James Klynn; and influencer
Sophia Roe, and activist Valencia Gunter -- all sharing their views on the theme of the night through a stream of
conscious – no rehearsals required.
Yearwood also serves as the director of FREE! and is the first female Courvoisier “#HonorYourCode” recipient in
South Florida.
Friday, December 7, 2018, beginning at 6:00 p.m.
Brickell City Centre
701 S Miami Ave, Miami, FL 33131
Free
LeAnne Weekes, Publicist leanne@leannewerkspr.com
954-305-3013
###
WHO:
WHAT:
When:
Where:
Cost:
8. Featured Media Clippings
WPLG, “March for Black Women and Girls takes place in
Miami,” November 2, 2018
Today.com, “10 eco-friendly brands that are taking care
of the planet on Earth Day – and beyond” April 22, 2016
Muses & Visionaries, “Visions: Dejha Carrington,”
Aug_Sept 2016
Miami Herald, “So much art. So little time. Here’s what
you really need to see this weekend,” December 7, 2018
“Brit+Co,”This Direct-to-Consumer Furniture Company
Has a Bright New Look” April 10, 2018
Us Magazine,”Us Buzzzzz-o-meter: Moms Edition”
April 10, 2018
9. LA FERIA DEL MERCADO DE
SAN MIGUEL MIAMI GRAND
OPENING
El Mercado de San Miguel -- the historic Spanish market originally
opened in Madrid back in 1916 -- brought their eponymous foodie
emporium to the Miami area with “La Feria del Mercado de San Miguel.”
Fresh Spanish gastronomy peppered an expansive and artfully-decorated
indoor tent with outdoor seating and dining tapas bar; and local artisans,
bakers, and farmers stationed at makeshift “carts” for guests to dine and
wine. Drawing inspiration from the traveling markets and street fairs of old
Europe, the “pop-up” version encompassed 9,000 square feet of counters,
kiosks, and stands, with a large bar at the center featuring a cornucopia of
regional wines and beers, creating a spacious destination for strolling,
shopping, eating, and drinking. Mayor Carlos Gimenez and his family
opened La Feria by cutting a long rope made entirely of chorizo, while
beautifully-dressed flamenco dancers graced the floor, entrancing
everyone with their welcoming smiles.
One of Europe’s largest furniture and home decor companies, Maisons du
Monde, opened its first U.S. store in December 2018 in Wynwood, after the
acquisition of Modani Furniture. The team created several events to
commemorate the big occasion. Drawing on Maisons’ penchant for
throwing interactive affairs in the communities of their newest outposts, the
events were mostly open to the public and featured informatiive talks about
th future of décor to coincide with DesignMiami.
Using Maisons du Monde’s beautifully-decorated storefront as the
backdrop, the team hosted a french-inspired fete with hors d ‘oeuvres and
drinks provided by Barok Cafe, and stationary designed by Modani /
Maisons du Monde team. The theme was an jkitschy dreamland offering
multiple worlds that guests to travel through and curate an ideal dwelling.
The Mara Hoffman Swim 2016 showcase at Casa Casuarina brought hordes
of fashion hopefuls to its gilded gates to see Hoffman and svelte models
perched effortlessly amongst the property's poolside rotunda. Decorated in
Berber lamps, exotic palm fonds, and Moorish-inspired lamps were long
and leggy models dressed from head to toe in Mara Hoffman's colorful
swimwear. Blue and green lights added a mysterious air to the venue, while
psychedelic music wafting through the space, giving it a far-off vibe.
Guests sipped on Moroccan iced tea spiked with rum and mint as they
glazed upon displays of girls dressed for an desert vacation. The 24-karat
gold-lined pool served as the main backdrop, and the tiled arches of the
property helped transformed Miami Beach into a 1970s-inspired Arabia.
MARA HOFFMAN
SWIMWEAR SHOWCASE
VERSACE MANSION
MAISONS DU MONDE
GRAND OPENING
The following day began with an influencer brunch and talk hosted by Lonny Magazine editor Selby Wax. “Old Brand New”
blogger, Dabito, and New York Times-bestselling author Justina Blakeney sat on a panel where they signed merchandise
and answered questions from an elite guest list of the city’s most exclusive millennial tastemakers.
The Maisons team also created a scavenger hunt for residents where they could win home furnishings from their newest
collections. Participants were required to register online and wait for an email confirmation. Once active, they had to follow
a specified hashtag to see which influencer posted a clue to their location, then snap a photo and post it online of them
collecting their prize before anyone else. The results were press mentions in South Florida Business Journal,
Lonny.com, Furniture Today, Boca Magazine, HomeEdit.com, and French Morning.
Event Management
10. Hashtags in the post
Visibility is the key to a successful social media
campaign, and the most precise way to helping
others find you is through the use of hashtags, as
web crawlers not only them to update search
results for specific content on the platform, but also
on various search engines. Placing the hashtags in
the content section instead of in the first comment
makes for others easier to find you, as crawlers
read keywords in your written text and boost your
posts that way. Use up to 30 to increase your
visibility.
Preset Away!
A beautiful preset not only disguises imperfections
and highlights the best features in your photo but
also gives it a professional and more eye-catching
look. Keep your presets consistent for all of your
images so that your posts tell a strong brand story.
Capture the moment with an
enticing caption
One-liners don not tell a story. If you look
at the posts that receive the most
engagement and the most likes, they all
provide a strong narrative to the image,
making content purposeful and not fluff.
Give your audience an insight into who and
what you are with an insightful caption that
perfectly describes the moment. Don’t
forget to include a strong call to action!
Comment back, follow back, talk
more
The best way to keep people
interested in your page is not through
perfectly-style images. Social media
marketing is about catching the
audience’s eye but maintaining their
stare. You want them to keep talking
about you, and the best way to do so is
to talk back. Respond to comments
and direct messages, follow them
when they follow you, let them know
that you care.
That weekend feeling on a Monday afternoon
Lounging in a soft robe outside a room with a
contemporary interior, a world-sized balcony view, and all
the space you need to feel well-rested and rejuvenated on
top a plush mattress -- nothing feels better than this.
Suggested hashtags
#beautifulview #travelblog #photoshoot
#backpack #niceday #fantastic #backpacking
#adventure #hot #florida #beauty #wanderlust
#photos #travels #vacations #hotel #resort
#goodday #bestvacations #photographer #nice
#instatrip #photograph #photogrid
#beautifuldestinations #travellife #getaway
#amazingview #world #amazingtrips
