1. Rakesh Sonar Vikas Sharma RESEARCH PRODUCT Lokesh Gupta Manish Pandey Baijanath Mandal Aditya Mahakulkar

3. INTRODUCTION

4. Indian Telecom Market Source : Telecommunication Services, Indian Industry: A Monthly Review, CMIE – December 2008

8. Organization Structure Investor Relations :- http://www.bhartiairtel.in

11. National Coverage Investor Relations :- http://www.bhartiairtel.in

12. Enterprise Services – Carriers ILD Investor Relations :- http://www.bhartiairtel.in

14. PRODUCTS PRODUCTS

15. Source : Voice & Data

16. Source : Voice & Data

17. METRO CRICLES 83.4 % 91.4 % 93.4 % 92.4 % 92.5 % 90.7 % 91.7 % 95.7 % Source : Voice & Data YEAR 2008

18. A CIRCLE 90.3 % 93.7 % 87.9 % 89.4 % 91.6 % 85.5 % 91.3 % 84.7 % YEAR 2008

19. B & C CIRCLE Source : Voice & Data YEAR 2008

20. SUBSCRIBER TREND MILLION Investor Relations :- http://www.bhartiairtel.in

21. SUBSCRIBER GROWTH Source –Tele.net / jan 2009

22. Prepaid and Postpaid user Source –Tele.net / jan 2009

23. OPERATOR SALIENCE & PERCEPTION Source : Voice & Data

24. CONTINUE Source : Voice & Data Source : Voice & Data TOP OF MIND ADVERTISER

25. CONTINUE Source : Voice & Data Source : Voice & Data PROVIDES THE MOST COST EFFECTIVE TARIFF PLANS

26. 10 Million Net Adds Per Month GROWING WIRELESS MARKET Investor Relations :- http://www.bhartiairtel.in

27. Detailed Value Chain INTEL (ORIGINAL EQUIPMENT MANUFACTURER 1 , CHIP LEVEL) NOKIA-SEMIENS ERRICSON (equipment vendor) CISCO (ORIGINAL EQUIPMENT MANUFACTURER 2, ROUTERs, SWITCH LEVEL) BHARTI INFRATEL IBM (INDEPENDENT SOFTWARE VENDOR) INFY TCS (Application Provider) ON MOBILE, INDIA TIMES HUNGA MOBILE. (CONTENT AGGREGATOR) MAUJ, ONE 97 IMI MOBILE. (CONTENT PROVIDER) AIRTEL (Service Provider) Nil (MVNO) PUBLIC (USER) NI (network integrator) SI (System integrator) AFFLE (THIRD PARTY APPLICATION PROVIDER)

28. Generic Value Chain VENDOR NETWORK INTEGRATOR SERVICE PROVIDER OSS/BSS PRODUCT VENDOR SYSTEM INTEGRATOR BILLING SOLUTION PROVIDER ISV I II III IV V END USER

29. SIPOC Supplier Input Process Output Customer OEM1-NORTEL OEM2-CISCO EV-NOKIA-SEMIENS ERRICSON ISV-IBM 3APP- AFFLE CA- INDIA TIMES ASP-INFY Network Infrastructure Spectrums Technology Finance Licenses GSM Services VAS Fixed Lines Broadband DTH IPTV Public Corporate Businesses SME’s Institutes Customer Importance Technology Competitive Position Capable Supplier Start

30. Telecom Processes Detailed

32. FINANCIALS

33. LATEST RESULT Q3 FY08/09 Q3 FY 09 Y-ON-Y CUSTOMERS 88.27 MN 54.0 % REVENUE $1,983 MN 38.3 % EBITDA $ 812 MN 33.12 % CASH PROFIT $ 773 MN 38.07 % NET INCOME $ 444 MN 25.37 % Investor Relations :- http://www.bhartiairtel.in

35. REVENUE USD MILLION 1155 1322 1423 1433 1983 Investor Relations :- http://www.bhartiairtel.in

36. Investor Relations :- http://www.bhartiairtel.in

38. Airtel Revenue in Telecom Sector (07-08) Source- voice and data / jul 2008

39. MARKETING

42. First Mover Advantage / Product Innovations

44. PORTERS GENERIC STRATEGY

45. Porters Generic Strategy Differential Strategy Cost Leadership Narrow Market Scope Broad Market Scope Uniqueness Competency Low Cost Competency

46. BCG Matrix for Bharti Airtel LOW HIGH HIGH LOW Mobile Services DTH & IPTV Broad Band

47. 5 Force Model

48. 5 Force Model

49. 1 .Threat from Competition HIGH Wireless Market – Top 4 garnering 75% market share

51. 3.Supplier Bargaining Power LOW

54. SWOT

58. Thank You!!!!!!!