The document discusses industrializing telecom services and the changing telecom services market. It notes that the core telecom services market has changed with new services and competition emerging. This has led to issues like commoditization and declining profits for carriers. It suggests that carriers can transform by becoming converged services providers that aggregate both core and external services. A federated services delivery model is proposed to help carriers avoid time-to-market issues and allow for localized delivery of universal services through partners.

1. SERVISE MARKETING on TELECOM BY Rakesh Sonar Manish Pandey Vikas Sharma Aaditya Baijnath Mandal Lokesh Gupta Balaji Institute Of Telecom Management (BITM) Pune

2. Telecom Services

3. Agenda 􀂃 Industrializing Services 􀂃 Telecom Services Market 􀂃 An example of innovation in Support Services–Spare Parts Management Service

4. Industrializing Services Carrier Market has Changed Core Services New Services Subscribers $ Traditional Competition Emerging Competition Voice Hosting Broadband SaaS Web 2.0 Business Impact : Commoditization Declining Profits Subscriber Churn Marketshare Loss What is the impact on business models?

5. Converged Services Provider Aggregating Core and External Services SMBs SOHO Verticals Enterprise Application Services IT/Managed Services Telephony Services Customer Value : One provider One bill One log-in One view One helpdesk Trusted Provider Converged Services How can carriers transform?

6. Telco 1.0 Approach won't Work Millions in CAPEX and OPEX Silo'd services delivery Technology stack built ground-up Many integration touch-points High maintenance Limited flexibility Oriented towards single services Resource-intensive Limited new deployments per year Long development cycles Time-to-market, and profit, for delivering new services Challenge to Revenue Avoiding the time-to-market trauma...

7. Federated Services Delivery Universal Services, Localized Delivery Help Desk Support User Management Billing & Settlement Services Provisioning Security Services Integration Jamcracker Services Delivery Network Marketplace Partners Solution Partners Others...

12. Telecom Services Market

23. THANKS