The document discusses Bharti Airtel, the largest telecommunications company in India. It provides an overview of Airtel's business segments, financial performance, growth strategies, and competitive environment. Airtel aims to become India's finest business conglomerate by 2020 through diversification, rural expansion, and strategic partnerships. It faces threats from intense competition and regulatory challenges in the Indian telecom industry.

1. Pranav Anuj Karthik Ashish Modani Tarun Amit NMIMS 2009 Batch If you want to download it Please Click Download Button at top and follow the instructions. Please make sure that you also share as much ppt which you make to others .

2. Bharti Airtel Largest Private Integrated Telecom Company in India 3 rd Largest Wireless Operator in the World Largest & Fastest Growing Wireless Operator in India Largest Telecom Company listed on Indian Stock Exchange GROUP 7

3. Integrated Telecom Company Wireless Services 2G/3G Rural Market Telemedia Services Fixed Line Broadband DTH Enterprise Services Carrier Corporate Passive Infrastructure Bharti Infratel Indus Tower GROUP 7

4. Financials Snapshot GROUP 7

5. Financial Snapshot - Ratios GROUP 7 Key Ratios - Airtel Mar-08 Mar-07 Mar-06 Mar-05 Mar-04 Debt-Equity Ratio 0.38 0.54 0.83 0.6 0.07 Long Term Debt-Equity Ratio 0.35 0.5 0.76 0.5 0.03 ROCE (%) 34.88 34.07 22.55 23.96 0.16 RONW (%) 39.53 43.04 31.82 23.88 -0.27 http://www.capitaline.com Key Ratios - Industry 2007 2006 2005 2004 2003 Debt-Equity Ratio 0.35 0.21 0.27 0.34 0.36 Long Term Debt-Equity Ratio 0.3 0.19 0.24 0.29 0.33 ROCE (%) 9.72 10.28 8.25 8.43 3.07 RONW (%) 10.11 10.62 10.87 6.76 0.18 http://www.capitaline.com

6. Vision 2010 By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses

7. Vision 2020 To build India's finest business conglomerate by 2020 Supporting education of underprivileged children through Bharti Foundation Strategic Intent: To create a conglomerate of the future by bringing about “Big Transformations through Brave Actions.”

8. Mission “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”

9. Core Values Empowering People - to do their best Being Flexible - to adapt to the changing environment and evolving customer needs Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit Openness and transparency - with an innate desire to do good Creating Positive Impact – with a desire to create a meaningful difference in society.

10. Objectives/Goals To undertake transformational projects that have a positive impact on the society and contribute to the nation building process. To Diversify into new businesses in agriculture, financial services and retail business with world-class partners To lay the foundation for building a “conglomerate” of future

11. Indian Telecom Sector Fastest Growing Sector – CAGR 22% (2002-07) Second Largest Telecom Market Lowest tariff charges in the world Wireless Subscribers – 315.3 Mn Wireline Subscribers – 38.4 Mn Teledensity – 30.6 23 Circles - 4 Categories ( Metro, A, B & C) Bharti Airtel – Largest player with presence in 23 Circles GROUP 7

12. Why Mad Rush for Telecom ?? Large number of additions in telecom subscribers Low teledensity (depicting large untapped potential) Telecom Advantage GROUP 7 CAGR 40.4%

13. Go-ahead to the CDMA technology INDIA Private players were allowed in Value Added Services National Telecom Policy (NTP) was formulated 1992 1994 1997 Independent regulator, TRAI, was established NTP-99 led to migration from high-cost fixed license fee to low-cost revenue sharing regime 1999 2000 2002 BSNL was established by DoT ILD services was opened to competition Internet telephony initiated Reduction of licence fees 2003 Calling Party Pays (CPP) was implemented Unified Access Licensing (UASL) regime was introduced Reference Interconnect order was issued 2004 Intra-circle merger guidelines were established Broadband policy 2004 was formulated—targeting 20 million subscribers by 2010 2005 FDI limit was increased from 49 to 74 percent Attempted to boost Rural telephony 2006 Number portability was proposed (pending) Decision on 3G services (awaited) 2007 Department of Telecommunication (DoT) is the main body formulating laws and various regulations for the Indian telecom industry. ILD – International Long Distance Evolution of Telecom In India GROUP 7

14. Telecom Ecosystem Indian Telecom Industry Framework Indian Government Bodies Independent Bodies Wireless Planning and Coordination (WPC) Department of Telecommunications Telecom Commission Group on Telecom and IT (GoT-IT) Telecom Regulatory Authority of India (TRAI) Telecom Disputes Settlement and Appellate Tribunal (TDSAT) Handles spectrum allocation and management DoT – Licensee and frequency management for telecom Exclusive policy making body of DoT Handles ad hoc issues of the telecom industry Independent regulatory body Telecom disputes settlement body They formulate various policies and pass laws to regulate the telecom industry in India. They undertake various research activities and monitor the quality of service provided in the Indian telecom industry. They also provide various recommendations to improve the status of telecom operations in India. GROUP 7

15. Regulatory Framework 74% FDI Investment Lack of Transparency in Spectrum & License Allocation 3G Policy & MNP still Pending GROUP 7

16. Declinging Tariff – Rising Revenue GROUP 7 Source: TRAI Report

17. GDP growth rate - Averaged around 7.9 % from 2002-2008 Rising Tele-density – Target of 45% by 2010 Growing per capita income/disposable Income Rs 12000 in 2002 to Rs 33000 in 2008) Falling Handset Prices Moderate inflation levels which were prevalent during the past 7 years – around 5-6% Economic Factors

18. Demand for VAS & Broadband services Among Youth 28 % Urban Population Rapid Urbanization Rising Income level Changing Demographics Source: Mckinsey Report

19. CDMA – Already there are big players in this segment Reliance , Tata 3G – Value added services potential still to be tapped fully 2G/3G – GSM Currently commands 70% of mobile subscribers in India Technology

20. Porter’s Generic Strategy GROUP 7

21. Porter’s 5 Forces GROUP 7

22. 1. Threat from Competition Wireless Market – Top 4 garnering 75% market share GROUP 7 HIGH

23. Competitor Analysis GROUP 7 Best OP Margins & Net Profit Margins among Peers Source: CMIE November 2008 OP Margin Net Margin Company Sep-07 Sep-08 Sep-072 Sep-083 Bharti 43.00% 38.00% 26.40% 19.30% Rcom 37.90% 31.60% 23.90% 13.20% IDEA 32.80% 26.60% 14.10% 6.50% MTNL 23.70% 22.90% 7.00% 6.80%

24. AMOU & ARPU Stats Minutes of Usage per Month – Mobile Services ARPU* in India – Mobile Services Despite a low teledensity of approximately 19 percent, India has the second highest minutes of usage per month. This offers huge growth opportunity to telecom companies. The declining ARPU implies that India Inc. is tapping a large market at the bottom of the pyramid by reducing tariffs; thereby, enhancing affordability. GROUP 7

25. 2. Customer Bargaining Power Lack of differentiation among Service Providers Cut throat Competition Low Switching Costs Number Portability will have –Ve Impact Businesses & Consumers GROUP 7 HIGH

26. Market Scenario GROUP 7 Postpaid Vs Prepaid Customers & Market Share

27. 3. Suppliers Bargaining Power GROUP 7 LOW

28. 4. Threat of Substitutes Landline CDMA Video Conferencing VOIP - Skype, Gtalk, Yahoo Messenger e-Mail & Social Networking Websites GROUP 7 BROADBAND SERVICES DIMINISHING MARKET HIGH

29. 5. Threat of New Entrants Huge License Fees to be paid upfront & High gestation period Entry of MVNOs & WiMAX operators Spectrum Availability & Regulatory Issues Infrastructure Setup Cost - High Rapidly changing technology GROUP 7 LOW

30. SWOT Strengths Largest Telecom Player in India - ~80Mn, 22.6% Strategic Alliance with other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel Pan India Presence Strong Financials Weakness Outsourcing of Core Systems Lack of emerging market investment opportunity Source: CMIE Report NOV 08 GROUP 7

31. SWOT Opportunities Bharti Infratel – Cutting Down cost in Rural area Match Box Strategy – Scale of Penetration Current Tele-Density – 30.6 is still low among developing countries Low Broadband Penetration, Rural Telephoney Threats India centric – Major revenues from India Falling ARPU & AMOU Intense Competition & Shortage of Bandwidth GROUP 7

32. BCG Matrix for Bharti Airtel LOW HIGH HIGH LOW GROUP 7 Mobile Services DTH & IPTV Broad Band

33. GE Matrix Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33 GROUP 7

34. Current market share Brand image Brand equity Production capacity Corporate image Profit margins relative to competitors R & D performance Managerial personal Promotional effectiveness Business Strength GROUP 7

35. Factors Underlying Market Attractiveness GROUP 7 Factors Weight Rating (1 –5) Value = (Weight * Rating) Resource availability 0.20 3.5 0.7 Overall market size 0.15 4 0.6 Annual Market growth rate 0.20 4 0.8 Profitability 0.15 4 0.6 Competitive intensity 0.10 4 0.4 Technological requirements 0.20 4.5 0.9 Total 1.0 4.0

36. Factors Underlying Market/Biz Strength GROUP 7 Factors Weight Rating (1 –5) Value = (Weight * Rating) Market share 0.15 5 0.75 New product development 0.10 3.5 0.35 Brand Image 0.10 4 0.40 Sales force 0.15 3 0.45 Pricing 0.15 3 0.45 Distribution capacity 0.10 4.5 0.45 Product quality 0.10 4.5 0.45 R&D Performance 0.15 3 0.45 Total 1.0 3.75

37. Airtel’s GE Matrix Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive Mobile Airtel TeleMedia 5.00 1.00 2.33 3.67 5.00 3.67 2.33 Enterprise GROUP 7

38. Airtel – Strategy MANTRA : Focus on Core Competencies and Outsource the rest!

39. Strategy Airtel partnered with leading players in telecommunication players across the globe. It has managed to work with the best of domain specialists globally and emerge as a world class entity. Partnerships include operational contracts with marquee vendors and strategic investors ranging from private equity investors to global telecom giants.

40. Strategic partnerships/ Shareholders – Technology and Capital Warburg Pincus – a celebrated PE investor held a stake for a substantial period of time and was instrumental in providing Airtel support in its early stages. Vodafone was a strategic investor in Airtel. Temasek – the Singapore based investor holds a considerable stake in it. Was also affiliated with Singapore Telecom.

41. Outsourcing deals in 2004 Ericsson was given the mandate to provide, manage and maintain the equipment as well as provide quality assurance in Airtel‘s then 13 mobile circles. IBM was given the mandate to handle the back office requirements of Airtel’s presence in India

42. Operational Strategies. Higher emphasis on ARPU/min – stark contrast with other operators who concentrate on ARPU only. Aim to be become a one stop shop for all telecommunication services under the Bharti umbrella. Exploring opportunities in international markets. Hived off tower infrastructure into a separate entity.

43. Performance till date Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened. It has managed to hold on to its leadership position inspite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone. Has coped well with regulatory changes. Continues to attract and delight customers.

44. Future Strategies Translate its expertise in Indian markets to other emerging economies. This could call for acquisitions globally. Technology leadership is a must – Airtel must ensure that its reliance on GSM technology does not render it obsolete. Indian market inspite of being the worlds largest is still not matured. Opportunities abound in the hinterland which must be exploited.

45. Growth Factors GROUP 7

46. Road Map – Growth Path GROUP 7 VPN & VoIP WiMAX 3G 2G/2.5G

47. Airtel - Strategy MANTRA : Focus on Core Competencies and Outsource the rest!

48. References Bharti Airtel, Annual Report -2008 Investors presentation, Bharti Airtel Limited, November 2008 Telecommunication Services, Indian Industry: A Monthly Review, CMIE – November 2008 Analyst Report – Bharti Airtel, Asit C. Mehta Invesment Intermediates Ltd. Telecommunication Sector Report – March 2008, CRISIL Capitaline Database http://capitaline.com Indian Telecommunication Sector - August 2007, IBEF Report “ Next Big Spenders – Indian Middle Class”, Businessweek GROUP 7

49. THANK YOU !! GROUP 7