Company Review Session
 On Airtel
Name ­Shriya Jha
Roll No­25­068
Section­B
Bharti Airtel Limited is a leading global telecommunications company 
with operations in 20 countries across Asia and Africa. Headquartered 
in  New  Delhi,  India,  the  company  ranks  amongst  the  top  4  mobile 
service  providers  globally  in  terms  of  subscribers.  In  India,  the 
company's product offerings include 2G, 3G and 4G wireless services, 
mobile  commerce,  fixed  line  services,  high  speed  DSL  broadband, 
IPTV, DTH, enterprise services including national & international long 
distance services to carriers. In the rest of the geographies, it offers 
2G, 3G wireless services and mobile commerce. Bharti Airtel had over 
400 million customers across its operations at the end of November 
2016.
ABOUT THE COMPANY
COMPANY
PROFILEIndustry :         Telecommunications
Area Served :  India, Sri Lanka, Bangladesh, and Africa
Subsidiaries :  Airtel India
       Airtel Sri Lanka
                       Airtel Africa
                       Wynk
                       Robi 
Headquarters : Bharti Crescent, 1, 
   Nelson Mandela Road,                      
   New Delhi, India
Website :  www.airtel.com
Number of employees : 25,400(2016)
Corporate Information :-
Listing Details – Airtel
Traded as :
BSE: 532454
 
NSE: BHARTIARTL
BSE SENSEX 
Constituent
ISIN : INE397D01024
Established : July 07, 1995, as a Public Limited Company
Group Details
HISTORY
HISTORY
2015­  Airtel  plans  to  invest  60,000  crore  in  order  to  enhance  the  mobile 
network  coverage  of  the  company.  As  being  the  second  largest 
telecommunication service provider of the company.
2016­ Airtel focuses on green network initiative by transforming 40,000 towers 
in india.
2017­Bharati Airtel acquired Tikona networks 4G business.
Also it acquired Telenor.
OUR VISION
OUR VALUES
Hunger to win customers for life.
Our vision is to enrich the lives of our customers. Our
obsession is to win customers for life through an
exceptional experience.
We aim to work towards our vision, driven by our
values of AIR - Alive, Inclusive & Respectful.
MISSION, VISION AND
VALUES
OUR MISSION
BUSINESS DIVISIONS
Mobile services
Bharti  airtel  offers  GSM  mobile  services  in  all  the  22­
telecom circles of India and is the largest mobile service 
provider in the country, based on the number of customers.
Airtel business
Airtel  business  provides  a  broad  portfolio  of  services  to 
large Enterprise, Government, Small & Medium businesses 
and carrier customers. It is India's leading and most trusted 
provider  of  communication  and  ICT  services,  offering 
services that include voice, data, network integration, data 
center & managed services, enterprise mobile applications 
and digital media. 
Telemedia services
The  group  offers  high­speed  broadband  with  the  best  in 
class network. With fixed line services in 87 cities, we help 
you stay in touch with your friends & family and keep you 
updated round the clock. 
Digital TV services
Discover the magical experience of digital entertainment 
with airtel. From DVD quality picture and sound, the best 
and widest variety of channels and programmes to the 
best on­demand content on airtel Live, your TV viewing 
experience change forever with digital TV from airtel! 
BUSINESS DIVISIONS
Logo 
●On 8th
 november 2010 airtel changed its logo 
●With the new logo . The company wants to tell its customer that they are getting 
better and trendy as per the change.
●The logo of the company is red in colour which signifies positive energy and 
passion.
●With this logo the company also spend money on a signature tune developed by 
A.R.Rahman which gained a lot of popularity. And was downloaded by 1 lakh 60 
thousand million people.
Signature tune
COMPETITO
RS
Mergers and acquisitions
● Zain
● Telecom Seychelles
● Wireless Business Services Private Limited
● Augere Wireless
● Telenor India
● Tikona 4G spectrum
HR Aspects 
● Airtel decided to go in for a very young team. The average age
is just 26years. This has helped the HR department to mould
the young entrants to the company.
● Airtel's HR success was powered by a well defined rewards
and recognition system. This was backed by a strong
training program.
● HRSC consists of the CEO, the COO and all other functional
heads. The committee meets once a week to discuss
various initiatives and the plan of action on the same
● The entire organization is measured on five performance
parameters: profitability, market share, brand saliency,
customer satisfaction, and employee satisfaction.
Further, each employee is given individual targets that are
linked to these five parameters.
CSR Activities
e
●
E-SHAKTI -A digital literacy
●Satya Bharati Abhiyan
●
Bharati foundations:- which works for the
overall development of the society.
●
Green initiatives by the company are:-
●
Reduction in CO2 emissions from our network
infrastructure by around 70% per terabyte in
next three years, by deploying renewable
energy solutions and efficient technologies.
SWOT
ANALYSIS
STRENG
THS :-1.  Airtel  is  one  of  the  largest  cellular  service  provider  in  India,  with  over  400  million 
subscribers  
2. Largest Telecom operator in the world with 200+ million subscribers across 20 countries 
make Airtel a strong brand
3. Airtel is the only Indian operator, with VSNL, that has an international submarine cable
4. High brand visibility of Airtel
5. Strong advertising with celebrity brand ambassadors has boosted the brand.
6. Airtel has great value added services like Airtel money, online recharges, bill payments.
7. Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide.
8. Countries like Srilanka, Bangladesh, Africa have a strong subsciber base.
WEAKNESSES :
-1.Price competition from other telecom players means limited market share.
2.User privacy is an allegation which the brand has had to face
THREATS :-
OPPORTUNITI
ES :-1.Fast expanding cellular market can be tapped by Airtel
2.Latest and low cost technology can be used by Airtel due to its strong presence
3.Untapped rural market
1.New entrant's low price offering can reduce market share
2.Saturation point in basic telephony service can be tapped by Airtel
3.Mobile Number Portability can be used by the company to tap competitor subscribers
SWOT
ANALYSIS
Conclusion 
● After review about this company I came to know that they 
are much innovative and creative by nature. it would be 
great learning experience to work as an employee in 
airtel.
● The company is taking the overall development and 
benefit of its customers,employees and society into 
consideration.
● It is one of the most active and fast growing company.
Airtel ppt
Airtel ppt

Airtel ppt