it contains study about financial details and knowledge about the company such its history, share market price etc.

1. Company Review Session
On Airtel
Name ­Shriya Jha
Roll No­25­068
Section­B

2. Bharti Airtel Limited is a leading global telecommunications company
with operations in 20 countries across Asia and Africa. Headquartered
in New Delhi, India, the company ranks amongst the top 4 mobile
service providers globally in terms of subscribers. In India, the
company's product offerings include 2G, 3G and 4G wireless services,
mobile commerce, fixed line services, high speed DSL broadband,
IPTV, DTH, enterprise services including national & international long
distance services to carriers. In the rest of the geographies, it offers
2G, 3G wireless services and mobile commerce. Bharti Airtel had over
400 million customers across its operations at the end of November
2016.
ABOUT THE COMPANY

3. COMPANY
PROFILEIndustry : Telecommunications
Area Served : India, Sri Lanka, Bangladesh, and Africa
Subsidiaries : Airtel India
Airtel Sri Lanka
Airtel Africa
Wynk
Robi
Headquarters : Bharti Crescent, 1,
Nelson Mandela Road,
New Delhi, India
Website : www.airtel.com
Number of employees : 25,400(2016)
Corporate Information :-

4. Listing Details – Airtel
Traded as :
BSE: 532454
NSE: BHARTIARTL
BSE SENSEX
Constituent
ISIN : INE397D01024
Established : July 07, 1995, as a Public Limited Company

5. Group Details

6. HISTORY

7. HISTORY
2015­ Airtel plans to invest 60,000 crore in order to enhance the mobile
network coverage of the company. As being the second largest
telecommunication service provider of the company.
2016­ Airtel focuses on green network initiative by transforming 40,000 towers
in india.
2017­Bharati Airtel acquired Tikona networks 4G business.
Also it acquired Telenor.

8. OUR VISION
OUR VALUES
Hunger to win customers for life.
Our vision is to enrich the lives of our customers. Our
obsession is to win customers for life through an
exceptional experience.
We aim to work towards our vision, driven by our
values of AIR - Alive, Inclusive & Respectful.
MISSION, VISION AND
VALUES
OUR MISSION

9. BUSINESS DIVISIONS
Mobile services
Bharti airtel offers GSM mobile services in all the 22­
telecom circles of India and is the largest mobile service
provider in the country, based on the number of customers.
Airtel business
Airtel business provides a broad portfolio of services to
large Enterprise, Government, Small & Medium businesses
and carrier customers. It is India's leading and most trusted
provider of communication and ICT services, offering
services that include voice, data, network integration, data
center & managed services, enterprise mobile applications
and digital media.

10. Telemedia services
The group offers high­speed broadband with the best in
class network. With fixed line services in 87 cities, we help
you stay in touch with your friends & family and keep you
updated round the clock.
Digital TV services
Discover the magical experience of digital entertainment
with airtel. From DVD quality picture and sound, the best
and widest variety of channels and programmes to the
best on­demand content on airtel Live, your TV viewing
experience change forever with digital TV from airtel!
BUSINESS DIVISIONS

11. Logo
●On 8th
november 2010 airtel changed its logo
●With the new logo . The company wants to tell its customer that they are getting
better and trendy as per the change.
●The logo of the company is red in colour which signifies positive energy and
passion.
●With this logo the company also spend money on a signature tune developed by
A.R.Rahman which gained a lot of popularity. And was downloaded by 1 lakh 60
thousand million people.
Signature tune

13. COMPETITO
RS

14. Mergers and acquisitions
● Zain
● Telecom Seychelles
● Wireless Business Services Private Limited
● Augere Wireless
● Telenor India
● Tikona 4G spectrum

15. HR Aspects
● Airtel decided to go in for a very young team. The average age
is just 26years. This has helped the HR department to mould
the young entrants to the company.
● Airtel's HR success was powered by a well defined rewards
and recognition system. This was backed by a strong
training program.
● HRSC consists of the CEO, the COO and all other functional
heads. The committee meets once a week to discuss
various initiatives and the plan of action on the same
● The entire organization is measured on five performance
parameters: profitability, market share, brand saliency,
customer satisfaction, and employee satisfaction.
Further, each employee is given individual targets that are
linked to these five parameters.

19. CSR Activities
e
●
E-SHAKTI -A digital literacy
●Satya Bharati Abhiyan
●
Bharati foundations:- which works for the
overall development of the society.
●
Green initiatives by the company are:-
●
Reduction in CO2 emissions from our network
infrastructure by around 70% per terabyte in
next three years, by deploying renewable
energy solutions and efficient technologies.

20. SWOT
ANALYSIS
STRENG
THS :-1. Airtel is one of the largest cellular service provider in India, with over 400 million
subscribers
2. Largest Telecom operator in the world with 200+ million subscribers across 20 countries
make Airtel a strong brand
3. Airtel is the only Indian operator, with VSNL, that has an international submarine cable
4. High brand visibility of Airtel
5. Strong advertising with celebrity brand ambassadors has boosted the brand.
6. Airtel has great value added services like Airtel money, online recharges, bill payments.
7. Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide.
8. Countries like Srilanka, Bangladesh, Africa have a strong subsciber base.

21. WEAKNESSES :
-1.Price competition from other telecom players means limited market share.
2.User privacy is an allegation which the brand has had to face
THREATS :-
OPPORTUNITI
ES :-1.Fast expanding cellular market can be tapped by Airtel
2.Latest and low cost technology can be used by Airtel due to its strong presence
3.Untapped rural market
1.New entrant's low price offering can reduce market share
2.Saturation point in basic telephony service can be tapped by Airtel
3.Mobile Number Portability can be used by the company to tap competitor subscribers
SWOT
ANALYSIS

22. Conclusion
● After review about this company I came to know that they
are much innovative and creative by nature. it would be
great learning experience to work as an employee in
airtel.
● The company is taking the overall development and
benefit of its customers,employees and society into
consideration.
● It is one of the most active and fast growing company.