Bharti Airtel is India's largest telecommunications company. It was founded in 1995 by Sunil Bharti Mittal and is headquartered in New Delhi. Some key points: - Bharti Airtel has over 260 million subscribers across 20 countries in Asia and Africa. - In India, it has over 169 million subscribers and a market share of around 28%. It is the largest cellular service provider in India. - Internationally, Airtel has operations in Sri Lanka, Bangladesh, and 17 African countries after acquiring Zain's operations in 2010. - Airtel offers mobile, broadband, digital TV and other services. It has a wide range of

1. Rohit Parkar 13055
eMBA

2. INDEX
Sr. No. Particulars
1 History
2 Brand History
3 New Highlights
4 Achievements
5 Management Teams
6 Product & Service offered
7 International Operations
8 Shareholding Patterns
9 Competitors
10 Capital Structures
11 Top Sellers & Buyers
12 Future Plan
13 Position and Ranking

3. HISTORY OF BHARTI AIRTEL
• Bharti Airtel formely known as Bharti Tele-
Ventures LTD (BTVL).
• Bharti Airtel was founded in July 07, 1995 by
Sunil Bharti Mittal.
• Bharti Airtel is the largest cellular service
provider in India, with more than 261 million
subscriber across 20 countries as of August
2012.

4. Brand History
• Bharti group was established in 1983 by Sunil Mittal.
• In 1986 Bharti telecom was incorporated, first
company to push button telephones.
• In early 90’s country’s first Fax machine and cordless
phones were launched by BTL.
• In 1992, Sunil Mittal won a bid to set up a cellular
network in Delhi.

5. New Highlights
• Bharti Airtel Launches Cloud Enablement Platform powered
by HP.
• Airtel Rising Stars’ to bring alive young India’s
soccer dreams.
• Bharti and Qualcomm announce partnership for 4G.
• Bharti airtel to observe Silent period from 30th June 2012.
• Bharti Airtel acquired Zain South Africa.

6. Sunil Bharti Mittal
• Founder, chairman and group CEO of Bharti Enterprises.
• Sunil Bharti Mittal is an Indian telecom Mogul,
philanthropist.
• Son of Sat Paul (Former MP) and Lalita.
• Padma Bhushan in 2007, from the President
of India.
• India’s third highest civilian honour.

7. Achievements
• Airtel wins top honours at the 7th Frost & Sullivan ICT Awards 2008 .
• Bharti Airtel hs been awarded the 'Best Cellular Service Provider' and 'Best
Broadband Service Provider' at the 2008 V&D 100 Awards.
• Bharti Airtel has been voted as India 's most innovative company , in a survey
conducted by The Wall Street Journal.
• Airtel has been voted the 2nd Most Trusted Service Brand in the Annual Economic
Times-Brand Equity, Most Trusted Brands survey.
• Airtel bagged 'Wireless Service Provider of the Year' award at the 2008 Frost &
Sullivan Asia Pacific ICT Awards.
• Bharti Airtel has received the prestigious Businessworld-FICCI-SEDF Corporate
Social Responsibility Award 2009-2010.

8. Sr. No. Key People Designation
1 Sunil Bharti Mittal Chairman
2 Manoj Kohli Managing Director
3 Sanjay Kapoor Chief Executive Officer
4 Sarvjit Singh Dhillon Chief Financial Officer
5 Girish Mehta Chief Marketing Officer
6 Shankar Halder Chief Technology Officer
7 Alexander Andrew President
8 Argha Basu Vice President
9 Mukesh Bhavnani Secretary
Management Team

9. Products and services offered by the company
 Mobile
• Prepaid
• Postpaid
 Broadband & Internet
• Speed on demand
• Airtel PC secure
• Airtel Net PC
• IPTV
 Digital TV

10.  Data and IP Solutions
 Wireless Internet
• Data Card
• USB Modem
 Email on the go
• Windows Mobile 5.0
• Airtel Easy Mail
 Calling Cards
• International Calling Cards
• Airtel Call Home
• Airtel World Calling Cards
 Voice SolutionsConferencing

12. Airtel as a Brand
• There is an amazing consistency in the manner in
which AIRTEL has over the two years emerged as the
countries top 2nd service brand in the Most Trusted
Brands Survey.
• Brand ambassadors:
- Sharukh Khan
- A.R.Rehman
- Vidya Balan
- Madhavan
- Sachin (Currently Dropped)

13. Countering The Threat
• Advertising Strategy
- Kuch Bandhan atoot hote hain....’
- Barriers break when people talk’
- Har eak friend zaruri hota hai.’

14. Subscriber Base
• Bharti Airtel has about 230.8 million
subscribers Worldwide.
• 169.18 million in India.
• 46 million in Africa.
• 4 million in Bangladesh.
• 1.8 million in Sri Lanka.
1% 2%
21%
76%
subscribers world wide (in millions)
Sri Lanka Bangladesh Africa India

15. International Operations
• Africa
• Airtel Africa is a subsidiary of Indian telecommunications company
Airtel, that operates in 17 countries across Africa.
• BhartiAirtel completed its $9 billion acquisition of African operations from
Kuwait's Zain, making the firm the world's No. 5 wireless carrier by
subscribers.
• The company has over 57% share of the mobile market of Seychelles.
• Airtel has reported that its revenues for the fourth quarter of 2010 grew
by 53% to US$3.2 billion compared to the previous year, newly acquired
Zain Africa division contributed US$911 million to the total.
• However, net profits dropped by 41% from US$470 million last year to
US$291 million this year due to a US$188 million increase in radio
spectrum charges in India and an increase of US$106 million in debt
interest.

16. Sri Lanka
• Bharti Airtel Lanka (Pvt) Ltd is a subsidiary of Bharti Airtel
Limited, the third largest mobile operator in the
world, with over 240 million mobile customers as of
December 2011.
• Airtel Lanka commenced commercial operations of services
on 13 January 2009.
• All of these services are provided under the airtel brand.
• Net income-US$402.2 million (2010).

17. Bangladesh
• Airtel Bangladesh Ltd. is a GSM-based cellular
operator in Bangladesh.
• Airtel is the sixth mobile phone carrier to enter the
Bangladesh market, and originally launched
commercial operations under the brand name
"Warid Telecom" on 10 May 2007.
• Net income-18.282 billion (US$300 million) (2010).

18. Metro City Subscribers (INDIA)
9%
22%
8%
43%
9%
9%
Metro City Subscribers
Mumbai
Delhi
Chennai
Hyderabad
Kolkatta
Kanpur

19. Telecom Operators in India
28%
24%16%
15%
10%
4% 1%
1% 0% 1%
0%
Telecom Operators by Subscriber count in India.
Bharti Airtel
Vodafone Essar
IDEA
BSNL
Aircel
Uninor
Videocon
MTNL
Loop Mobile
Stel
Etisalat

20. Shareholding Pattern (in %)
43.57
21.66
15.92
5.13 4.87 3.77 3.74
1.1 0.19 0.06 0
0
5
10
15
20
25
30
35
40
45
50
% Shareholding

21. Bharti Airtel Competitors
Sr. No. Company Symbol
1 Idea Cellular Ltd. IDECEL
2 Mahanagar Telephone Nigam Ltd. MAHATE
3 Nettlinx Ltd. NETTLT
4 OnMobile Global Ltd. ONMGLO
5 Quadrant Televentures Ltd. HFCINF
6 Reliance Communications Ltd. RELCOL
7 Spice Communications Ltd. [Merged] SPICOM
8 Tata Communications Ltd. VIDSAN
9 Tata Teleservices (Maharashtra) Ltd. TAT182

22. Comparison(NSE)
Company Current Price Change (%Chg)
TODAY
Low / High
EPS PE
Bharti Airtel Ltd. 288.65 1.55 (0.54%) 285.10 / 289.90 73.6131 12.75
Reliance Communications Ltd. 112.20 -0.10 (-0.09%) 111.90 / 113.50 37.11 3.02

23. Capital Structure
Period Instrument
Authorized
Capital
Issued Capital - P A I D U P -
From To (Rs. cr) (Rs. cr) Shares (no's) Face Value Capital (Rs. Cr)
2012 2013 Equity Share 2500.0 1898.8 3797530096 5.0 1898.8
2011 2012 Equity Share 2500.0 1898.8 3797530096 5.0 1898.8
2010 2011 Equity Share 2500.0 1898.8 3797530096 5.0 1898.8
2009 2010 Equity Share 2500.0 1898.8 3797530096 5.0 1898.8
2008 2009 Equity Share 2500.0 1898.2 1898239796 10.0 1898.2

24. Current Ratio (2:1)
0
0.5
1
1.5
Airtel Idea Reliance Tata MTNL
0.6
0.5
0.8
0.6 0.60.6 0.6
0.8
0.7 0.7
0.4 0.4
1.14
0.7 0.7
2013 2012 2011

25. Liquid Ratio (1:1)
0.6
0.5
0.8
0.6 0.60.6 0.6
0.7 0.7 0.7
0.4 0.4
1.11
0.7 0.7
0
0.2
0.4
0.6
0.8
1
1.2
Airtel Idea Reliance Tata MTNL
2013 2012 2011

26. Cash Ratio
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
Airtel Idea Reliance Tata MTNL Global
0.4 0.4
0.6
0.3
0.6
1.5
0.4
0.5
0.6
0.4
0.6
1.7
0.3 0.3
0.8
0.5
0.7
0.9
2013 2012 2011

27. Debt Equity Ratio
1.45
0.86 1.11
7.21
-4.14
1.36 0.86 0.97
4.63
3.81
1.16 0.88 0.96
1.81
1.13
-6
-4
-2
0
2
4
6
8
Airtel Idea Reliance Tata MTNL
2013 2012 2011

28. Proprietory Ratio
-40
-30
-20
-10
0
10
20
30
40
50
60
Airtel
Idea
Reliance
Tata
MTNL
40
54
47
12
-32
41
54
50
18 21
45
53
50
36
47
2013 2012 2011
(In %)

29. Total Asset to Debt Ratio (in %)
0
20
40
60
80
100
120
140
Airtel Idea Reliance Tata MTNL
57.28
46
52
88
132
56
46
49
82 79
52
47 49
64
53
2013 2012 2011

30. Debtors Turnover
0
2
4
6
8
10
12
14
16
18
20
Airtel Idea Reliance Tata MTNL Global
8.18
16.34
3.71 3.83
6.34
2.72
7.84
17.71
3.52 4.03
6.46
2.21
8.39
19.58
3.98 3.98
5.06
1.74
2013 2012 2011

31. Gross Profit Margin (in %)
-140
-120
-100
-80
-60
-40
-20
0
20
Airtel Idea Reliance Tata MTNL
12 11 10 0.18
-126
14
11 9
-0.2
-97
19
9
-0.47 -3
-70
2013 2012 2011

32. Operating Ratio (in %)
-100
-80
-60
-40
-20
0
20
40
Airtel Idea Reliance Tata MTNL
31
27 29
12
-83
33 26 29
13
-53
34
24
37
10
-32
2013 2012 2011

33. Net Profit Margin (in %)
-160
-140
-120
-100
-80
-60
-40
-20
0
20
Airtel Idea Reliance Tata MTNL
3 5 4
-4
-152
3 4 5
-6
-129
12 6 7
-6
-75
2013 2012 2011

34. Profit After Tax (in Cr.)
-6,000.00
-4,000.00
-2,000.00
0.00
2,000.00
4,000.00
6,000.00
8,000.00
Airtel Idea Reliance Tata MTNL
2,267.00
1,011.00 744
-651
-5,322.00
2,217.00
723 988
-784
-4,104.00
7,173.00
899 1,506.00
-698
-2,797.00
2013 2012 2011

35. Profit Before Tax (in Cr.)
-6,000.00
-4,000.00
-2,000.00
0.00
2,000.00
4,000.00
6,000.00
8,000.00
10,000.00
Airtel Idea Reliance Tata MTNL Global
4,982.00
1,577.00
815
-431
-5,304.00
70.07
4,477.00
1,055.00 882
-718
-4,038.00
120.42
8,952.00
997
-490
-707
-2,766.00
107.91
2013 2012 2011

36. EBIDTA (in Cr.)
-5,000.00
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
Airtel Idea Reliance Tata MTNL Global
2013
2012
2011

37. Return on Equity (in %)
-200
-150
-100
-50
0
50
100
150
200
Airtel Idea Reliance Tata MTNL
5 7 2.2
-46
191
4 6 3
-34
-162
15 7 4
-19
-42
2013 2012 2011

38. Net Sales of TOP COMPANIES
Company Name Last Price Change % Change Net Sales
(Rs. cr)
Bharti Airtel 290.00 2.90 1.01 45,350.90
Idea Cellular 126.75 -0.55 -0.43 22,043.44
Reliance Comm 110.15 -2.15 -1.91 12,135.00
Tata Comm 279.25 1.45 0.52 4,091.77
MTNL 14.25 0.10 0.71 3,428.66

40. Positions and Rankings