Airtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans, prepaid / Post-paid plans, VAS – Data, caller tunes etc
This presentation is on Idea Cellular-one of the growth oriented Telecom Operator.This presentation explains Idea Cellulars spends at this years auction conducted by Govt. on spectrum to retain its existing licenses .Idea's growth over the years,cash flows etc
This presentation is on Idea Cellular-one of the growth oriented Telecom Operator.This presentation explains Idea Cellulars spends at this years auction conducted by Govt. on spectrum to retain its existing licenses .Idea's growth over the years,cash flows etc
Ceasefire, India’s most trusted fire safety and security brand is today a holistically integrated Fire Safety & Security solutions conglomerate.
Having invested extensively in R&D, the company has a range of 400 revolutionary lifesaving products that span from prevention to early detection to fire fighting to evacuation and post fire damage control. The pioneer brand in the domain, Ceasefire has been the name synonymous with new age technologies that have been far ahead of their times. Today Ceasefire’s total green solutions and intelligent protection systems continue that trend.
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The Company Profiling practice at Phronesis™ leverages a combination of primary and secondary research to create a well-rounded study of targeted business. Our business researching team probes beyond the open-access territory, which includes analyst reports, media releases, published articles and research journals, to tap into hard-to-reach information from in-house directories and dedicated databases. This practice enjoys need based support from the primary research teams, which have considerable experience across 50 countries and 16 major international languages.
After the success of 'My name is Ranveer Ching' (2014), Ching's Secret, a brand of Indian Chinese cuisine ingredients from the house of Capital Foods, is back with 'Ranveer Ching Returns'. Directed by well-known Bollywood film maker Rohit Shetty, the larger than life (ad) film is set in a dystopian future
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered
Delphi’s: A chain of moderately priced departmental stores
Sally Fourth: Leading women sportswear brand
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Wanda’s Wardrobe: Retail store and mail-order catalog to teen girls and in their early twenties
Connor’s Closet: Retail store and mail-order catalog to teen boys and in their early twenties
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Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money
Yes Bank is India's fifth largest private sector bank, founded by Rana Kapoor and Ashok Kapur in 2004. Yes Bank is the only Greenfield Bank licence awarded by the RBI in the last one decade. YES BANK is a “Full Service Commercial Bank”, and has steadily built a Corporate, Retail & SME Banking franchise, Financial
Vishal Mega Mart is India's leading Fashion hypermarket with 170 stores spread across 110 cities and Vishal Mega Mart Stores provide shoppers with wide range of fashion clothing for all age groups, Home and Grocery products at unbelievable prices. Vishal Mega Mart stores offers thousands of high quality products
Venture capital is financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential. Venture capital generally comes from well-off investors, investment banks and any other financial institutions.
Tata Group| Tata Capital Limited| Tata Capital Housing Finance Limited| Tata Cleantech Capital Limited| Tata AIG General Insurance| Code of Conduct for Non-Executive Directors| Fair Practice Code| Affirmative Action Policy| Anti Bribery & Anti Corruption Policy| CSR Policy| RPT Policy| Investor Information and Financials
Theoretically, retailers maximize their profits by setting prices based on the price sensitivity of customers and the cost of merchandise and considering the prices being charged by competitors. Initial markup – retail selling price initially set for the merchandise minus the cost of the merchandise
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. Contents. [hide]. 1 History; 2 Pepsi-Cola trademark; 3 Rise; 4 Niche marketing
JK Tyre & Industries Ltd is an Automotive Tyre, Tubes and flaps manufacturing company based in Delhi, India. The name JK is derived from the initials of Kamlapatji (1884–1937) and his father Seth Juggilal (1857–1922). The company is the market leader in Truck/Bus Radial tire in India and is the only tyre manufacturer
ITC Limited, a multi-business conglomerate, has diversified presence in FMCG, Hotels, Paperboards and Packaging, Agri Business and Information Technology. The FMCG portfolio includes Packaged Foods, Branded Apparel, Personal Care, Education, Stationery and other FMCG products.
A merchant bank is a company that deals mostly in international finance, business loans for companies and underwriting. These banks are experts in international trade, which makes them specialists in dealing with multinational corporations
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Berger Paints India Ltd is a paint company based in India. The company is headquartered at Kolkata and has 13 manufacturing units. The company has presence in 4 countries – Russia, Poland, Nepal and Bangladesh. They have an employee strength of over 2,800 and a countrywide distribution network of 25,000+
Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G-based services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network support of 2G and 3G, with coverage across all 22 telecom circles in India.
3. Introduction
Founded : 7th July 1995
Parent company : Bharti Airtel Limited
Founder : Sunil Bharti Mittal
Headquarter : New Delhi
Area Served : India, Sri Lanka, Bangladesh ,Africa and
18 countries
Endorser : Sasha Chhetri
Tag line : India’s fastest 4G network
Positioning : Aspirational and lifestyle brand offering
excellent telecom service
Website : www.airtel.com
4.
5. Background
Airtel has its roots in bharti telecom ltd.
1984 : Sunil Bharti mittal started assembling push button
phones in India
1990 : Bharti was making cordless phones, fax machines
and other telecom gear
1992 : Bharti clinched a deal with the french telecom group
Vivendi
1994 : The plan approved by the government
1995 : He launched telecom services in Delhi under the
brand name AirTel
6. Background
2000 : Bharti acquired control of Skycell Communications,
in Chennai.
2004 : Becoming to the first operator in India, launched
Airtel theme song
2008 : It emerged that Airtel was exploring the possibility
of buying the MTN Group(South africa based
telecommunication company)
2009 : Airtel launched its first international mobile network
in Sri Lanka
11. Mission and Vision
Mission :
Hunger to win customers for life
Vision :
Our vision is to enrich the lives of our customers.
Our obsession is to win customers for life through an
exceptional experience.
12. Product offers
2G,3G and 4G wireless services
Mobile commerce
Fixed line services
High speed DSL broadband
IPTV
DTH
enterprise services including national & international long
distance services to carriers
13. Marketing Strategy
Airtel uses mix of segmentation strategies to segment its
offerings like basic Call /SMS plans, prepaid / Post-paid
plans, VAS – Data, caller tunes etc
Airtel has targeted the generation Z of 15-25 ages
Airtel is always known for its innovation and some of its
products were Airtel live, Hello tunes, My Plans, M-check
are pioneer strategies & the list is never ending.
15. SWOT Analysis
OPPORTUNITIES
Strategic Partnership
Market Development
Value Added services
Long term evolution or 4G
STRENGTH
Renowned Telecom company
High Brand Equity
Extensive infrastructure
Strategic Alliances
Torchbearer of the telecom
Industry
WEAKNESSES
Outsourced Operations
Venturing into African
operations
High Debt
THREATS
Government Regulatory
Framework
Competition
Mobile number portability
16. Jio Effect
Announced free voice calls across India bundled with 300
MB of 4G data at Rs145.
Growth rates have fallen from over 50% just a year ego
Profit decline by 5.3% and 9.5%
Bharti Airtel’s mobile broadband customer base fell by
8.8% sequentially to 37.7 million customers.
Voice revenues fell 4.4% compared to the seasonally weak
September quarter. They have declined nearly 8% in the
past two quarters.
Airtel losses its market share by 8455 crore