Bharti Airtel is the largest private telecom company in India and the third largest wireless operator globally. It has a pan-India presence and offers wireless, telemedia, enterprise and passive infrastructure services. Airtel has the best operating and net profit margins among Indian peers. Its vision is to be the most admired brand in India by 2010 and build India's finest business conglomerate by 2020. Airtel follows a strategy of partnering with global technology and capital partners and outsourcing non-core operations. This strategy has helped Airtel achieve strong financial performance and maintain its leadership position in the competitive Indian telecom market. Going forward, Airtel aims to leverage its Indian expertise globally and expand
Bharti Airtel is the largest private telecom company in India and the third largest wireless operator worldwide. It has a pan-India presence and offers integrated telecom services including wireless, fixed line, broadband, DTH, and enterprise services. Airtel follows a strategy of partnering with global technology leaders and outsourcing non-core operations. It focuses on increasing ARPU and minutes of usage to tap the growing Indian telecom market where demand is rising due to factors like increasing income and urbanization.
This document summarizes a presentation on the telecom industry in India. It provides an overview of the industry, highlighting that India has the second largest wireless network in the world. It discusses how the industry is an attractive sector for investment due to factors like growth potential. The regulatory framework and emerging trends like infrastructure sharing are examined. Major players in the industry are identified, and a SWOT analysis of the sector is presented.
1) Bharti Airtel is the largest private telecom company in India and the third largest wireless operator in the world. It offers 2G, 3G, and other telecom services across India.
2) The company aims to become India's finest business conglomerate by 2020 through strategic acquisitions and diversification into related sectors like agriculture, financial services, and retail.
3) Bharti Airtel has a strong market position in India's rapidly growing telecom sector but faces high competition and regulatory challenges. It employs a strategy of strategic partnerships, outsourcing, and a focus on customer experience to maintain its leadership position.
Industry analysis of telecom industry in india(report)Sagar Das
This document provides an industry analysis of the telecom sector in India in 2019. It discusses key trends like India being the 2nd largest telecom market in the world. It analyzes major players like Airtel, Jio and Vodafone Idea and their shifting market shares. The telecom industry is facing challenges like intense competition, debt levels and delayed adoption of new technologies. However, opportunities remain through increasing internet and mobile users in India. The future of the sector depends on addressing weaknesses and capitalizing on opportunities amid a rapidly evolving landscape.
Bharti Airtel launched wireless services in India in 1995 under the brand Airtel in Delhi and Himachal Pradesh. The document discusses a PESTLE analysis of Bharti Airtel, noting that political factors like mobile number portability and 3G spectrum auctions impact the company, economic factors indicate the telecom sector contributes significantly to India's GDP and employment, and technological factors position Airtel as an innovator with extensive network infrastructure including undersea cables. Environmental concerns about the potential health effects of radio waves remain unproven risks.
The document provides an overview of the Indian telecom industry and Bharti Airtel. It discusses the evolution of the telecom sector in India and key milestones. It then introduces Bharti Airtel, covering its financial performance, subsidiaries, organizational structure, marketing strategies, and use of Porter's five forces analysis. The summary analyzes Airtel's growth in subscriber base, revenues, and profits in recent years.
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
Bharti Airtel is the largest private telecom company in India and the third largest wireless operator worldwide. It has a pan-India presence and offers integrated telecom services including wireless, fixed line, broadband, DTH, and enterprise services. Airtel follows a strategy of partnering with global technology leaders and outsourcing non-core operations. It focuses on increasing ARPU and minutes of usage to tap the growing Indian telecom market where demand is rising due to factors like increasing income and urbanization.
This document summarizes a presentation on the telecom industry in India. It provides an overview of the industry, highlighting that India has the second largest wireless network in the world. It discusses how the industry is an attractive sector for investment due to factors like growth potential. The regulatory framework and emerging trends like infrastructure sharing are examined. Major players in the industry are identified, and a SWOT analysis of the sector is presented.
1) Bharti Airtel is the largest private telecom company in India and the third largest wireless operator in the world. It offers 2G, 3G, and other telecom services across India.
2) The company aims to become India's finest business conglomerate by 2020 through strategic acquisitions and diversification into related sectors like agriculture, financial services, and retail.
3) Bharti Airtel has a strong market position in India's rapidly growing telecom sector but faces high competition and regulatory challenges. It employs a strategy of strategic partnerships, outsourcing, and a focus on customer experience to maintain its leadership position.
Industry analysis of telecom industry in india(report)Sagar Das
This document provides an industry analysis of the telecom sector in India in 2019. It discusses key trends like India being the 2nd largest telecom market in the world. It analyzes major players like Airtel, Jio and Vodafone Idea and their shifting market shares. The telecom industry is facing challenges like intense competition, debt levels and delayed adoption of new technologies. However, opportunities remain through increasing internet and mobile users in India. The future of the sector depends on addressing weaknesses and capitalizing on opportunities amid a rapidly evolving landscape.
Bharti Airtel launched wireless services in India in 1995 under the brand Airtel in Delhi and Himachal Pradesh. The document discusses a PESTLE analysis of Bharti Airtel, noting that political factors like mobile number portability and 3G spectrum auctions impact the company, economic factors indicate the telecom sector contributes significantly to India's GDP and employment, and technological factors position Airtel as an innovator with extensive network infrastructure including undersea cables. Environmental concerns about the potential health effects of radio waves remain unproven risks.
The document provides an overview of the Indian telecom industry and Bharti Airtel. It discusses the evolution of the telecom sector in India and key milestones. It then introduces Bharti Airtel, covering its financial performance, subsidiaries, organizational structure, marketing strategies, and use of Porter's five forces analysis. The summary analyzes Airtel's growth in subscriber base, revenues, and profits in recent years.
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
The document summarizes the history and development of the telecom industry in India. It discusses how the first telephone exchanges were established in major cities in 1881. The Department of Telecom was established in 1975 to oversee telecom services nationwide. In the 1990s, the sector was opened to private investment. Major reforms between 2000-2011 established an independent regulator and increased competition. Subscriber growth has increased dramatically, from 28.5 million in 2000 to over 943 million by 2012. The top telecom companies in India are discussed. Challenges facing the industry like subscriber growth, network issues, and regulatory policies are also summarized.
This document provides a summary of the Indian telecom industry and Bharti Airtel, the largest telecom company in India. It discusses Airtel's subscriber growth, value chain, financial analysis, marketing strategies, Porter's generic strategy, BCG matrix, five forces model, and SWOT analysis. Key information about Airtel includes over 88 million subscribers, operations in 23 circles, and revenue of $1.983 billion in Q3 FY09. The telecom industry in India has high competition and customer bargaining power.
The telecom industry in India ranks 3rd globally and has the 2nd largest network in Asia. It has experienced rapid growth, with wireless subscribers increasing from 150 million in 2007 to over 850 million in 2012. However, the industry now faces challenges of market saturation, declining revenues due to intense price competition, and low ARPU. The future of the industry depends on expanding rural connectivity, leveraging new technologies like 3G, increasing value-added services, and more infrastructure sharing between providers. Strict regulation by TRAI has both helped and posed difficulties for telecom companies in India.
The document provides an overview of the business environment and telecom sector in India. It discusses key aspects like the number of players in the industry, market shares, growth rates, regulations, taxation, and timeline of communication technologies. The telecom sector is growing rapidly in India, with increasing mobile and internet penetration. The government regulates the sector through policies around foreign investment, licensing, and spectrum auctions.
Bharti Airtel is a major telecommunications company headquartered in India that has expanded across several countries in Africa and South Asia. It operates mobile networks in 20 countries and has over 230 million subscribers worldwide. Airtel's strategy in Africa involves acquisitions to enter new markets, focusing on improving networks, customer service, and offering a range of products. While this strategy allows integration into existing businesses with local knowledge, it also presents challenges around integrating diverse cultural, economic and regulatory environments across countries.
Telecommunication is one of the sectors in India which has witnessed the fundamental and structural and institutional reforms since 1991. Consider the great potential for the growth of telephone demand with the accelerated growth of economic activities, the government of India announced the National telecom policy in 1999. It provided the participation of private sector in this industry.
The Indian telecom industry is the fifth largest in the world and contributes 2% to India's GDP. It has experienced rapid growth in recent years, with wireless subscribers growing at 40% in 2005. The top players in the industry are Bharti Airtel and Reliance Communications, who together control nearly half the market. However, the industry faces challenges of high taxes and duties, difficulties expanding rural networks, and low average revenue per user.
The document provides an overview of the telecom industry in India. It discusses that India has the second largest telecom network in the world with over 800 million connections. The telecom industry is growing rapidly with over 15 million new connections added each month. It is dominated by private operators who have an 84.6% market share. The document outlines the structure of the industry, major players like Bharti Airtel and Reliance, and provides SWOT analyses of the industry and Vodafone.
The document provides an overview of the Indian telecom sector in 2002, including the key players and market structure at that time. There were three main types of players - state-owned companies (BSNL, MTNL), private Indian companies (Reliance Infocomm, Tata Teleservices), and foreign invested companies (Vodafone, Bharti). BSNL, MTNL and private operators like Bharti were making major investments and expanding operations. The sector was moving from a monopoly to increased competition and private sector participation under regulatory reforms, though it remained an oligopolistic market with high barriers to entry and price competition between major players.
Bharti Airtel is an Indian multinational telecommunications services company headquartered in New Delhi, India. It operates in 20 countries across Asia and Africa. Some key details:
- Founded in 1995, it is the third largest mobile network operator in the world with over 400 million customers.
- In India, it is the largest telecom company with over 190 million subscribers.
- Airtel has expanded internationally through acquisitions in countries across Africa and Asia, becoming one of the largest mobile networks on the continent.
- A proposed merger with MTN Group would create the world's largest telecom company by subscribers, with over 500 million customers.
The document provides an overview of key trends in the Indian telecommunications sector. It notes that India has the second largest telecommunications market in the world, with over 1 billion subscribers as of 2016. It also discusses the growth of the wireless segment, which now dominates the market with over 97% of total subscriptions. Major companies like Bharti Airtel and Vodafone have the largest market shares. The number of internet and broadband subscriptions are also growing rapidly in India. Notable trends include a focus on expanding rural networks, green telecom initiatives, and the rollout of 4G services.
telecom industry in india , market forms , reliance jio effect on other telec...vervit khandelwal
market form present in telecom industry in India
how reliance jio actually affected the market after the launch and how was the market structure before the launch of reliance jio
The telecom sector in India has undergone significant reforms since the 1980s. It was initially a state-owned monopoly but has since been opened up to private players. The key milestones were the National Telecom Policies of 1994 and 1999 which aimed to improve tele-density and make services more affordable. Major players in the sector include Reliance Communications, Bharti Airtel, Tata Communications, BSNL, MTNL and Idea Cellular. The sector is regulated by bodies like TRAI and DoT and has significant growth potential given India's large population and low current tele-density compared to other nations.
The telecom industry in India has grown significantly since the first experimental telegraph in 1850. Major developments include the establishment of the postal department in 1854, the introduction of telephone services in 1881, and nationalization of foreign telecom companies in 1947. While the industry faced challenges around limited spectrum and infrastructure issues, major players like Bharti Airtel and Vodafone have grown to capture large market shares as of 2011. The global economic crisis also had limited impact on the continued expansion of the Indian telecom sector.
This document provides an overview of Bharti Airtel, the largest cellular service provider in India. Some key points:
- Bharti Airtel has over 124 million subscribers as of 2010, making it the third largest single-country mobile operator globally and the largest in India.
- It offers mobile, fixed line, broadband, and DTH (direct-to-home) television services across India.
- In the mobile market, Bharti Airtel has a 24.6% share while Reliance Communications and Vodafone Essar have 17.7% and 17.4% shares respectively.
- The document discusses Bharti Airtel's
This document provides an overview of the Indian telecom sector, including:
1. A brief history of telecom in India from the 1850s to present.
2. Details on the rapid growth and increasing subscribers in India's telecom market, which has the highest growth rate in the world.
3. Descriptions of the key players and technologies in both the fixed line and growing mobile segments, including 3G and upcoming 4G technologies.
The document provides details about the Indian telecom industry and Bharti Airtel's strategies. It states that the Indian telecom industry is one of the fastest growing markets in the world, with a subscriber base expected to reach 500 million by 2010. It also discusses Bharti Airtel's use of cost leadership, differentiation, and focus strategies to gain a competitive advantage in the industry. Specifically, Airtel aims to offer lower prices through efficient operations, provides specialized services to differentiate itself, and targets customers spending over Rs. 10,000 monthly on landlines.
The telecom industry in India is the second largest in the world based on total telephone users. It includes various technologies for transmitting voice, data, and video over long distances, such as telephony, the internet, television broadcasting, and satellites. In India, the telecom sector has grown significantly in recent decades, with over 300 million internet connections as of 2015. The industry is dominated by private companies but also includes state-run businesses. The future of the industry is expected to see continued growth in internet and mobile users, as well as disruption from new technologies and the integration of content.
Airtel unveiled a new brand identity with a refreshed logo, tune and slogan to appeal to younger customers in a more dynamic way. The new Air-Curve logo symbolizes freedom and dynamism while retaining the traditional Airtel color of red. The lowercase font and modern jingle are meant to portray humility while getting closer to what customers love. Airtel recognized the need to adapt proactively to changes in the competitive mobile market to survive.
Airtel, Vodafone and Idea dominate the Indian Telecom SectorSimplify360
Airtel, Vodafone and Idea dominate the Indian Telecom Sector on social media. They are the most social telecom companies in India.
Key findings:
Airtel is the most social telecom company in India. Airtel scored high on SSI due to their high social media buzz score and high activity on Twitter.
•Idea, Airceland Tata Docomo were the top 3 performers on Facebook.
•Vodafone is the top performer on Twitter.
What is your take? Do share with us.
The document summarizes the history and development of the telecom industry in India. It discusses how the first telephone exchanges were established in major cities in 1881. The Department of Telecom was established in 1975 to oversee telecom services nationwide. In the 1990s, the sector was opened to private investment. Major reforms between 2000-2011 established an independent regulator and increased competition. Subscriber growth has increased dramatically, from 28.5 million in 2000 to over 943 million by 2012. The top telecom companies in India are discussed. Challenges facing the industry like subscriber growth, network issues, and regulatory policies are also summarized.
This document provides a summary of the Indian telecom industry and Bharti Airtel, the largest telecom company in India. It discusses Airtel's subscriber growth, value chain, financial analysis, marketing strategies, Porter's generic strategy, BCG matrix, five forces model, and SWOT analysis. Key information about Airtel includes over 88 million subscribers, operations in 23 circles, and revenue of $1.983 billion in Q3 FY09. The telecom industry in India has high competition and customer bargaining power.
The telecom industry in India ranks 3rd globally and has the 2nd largest network in Asia. It has experienced rapid growth, with wireless subscribers increasing from 150 million in 2007 to over 850 million in 2012. However, the industry now faces challenges of market saturation, declining revenues due to intense price competition, and low ARPU. The future of the industry depends on expanding rural connectivity, leveraging new technologies like 3G, increasing value-added services, and more infrastructure sharing between providers. Strict regulation by TRAI has both helped and posed difficulties for telecom companies in India.
The document provides an overview of the business environment and telecom sector in India. It discusses key aspects like the number of players in the industry, market shares, growth rates, regulations, taxation, and timeline of communication technologies. The telecom sector is growing rapidly in India, with increasing mobile and internet penetration. The government regulates the sector through policies around foreign investment, licensing, and spectrum auctions.
Bharti Airtel is a major telecommunications company headquartered in India that has expanded across several countries in Africa and South Asia. It operates mobile networks in 20 countries and has over 230 million subscribers worldwide. Airtel's strategy in Africa involves acquisitions to enter new markets, focusing on improving networks, customer service, and offering a range of products. While this strategy allows integration into existing businesses with local knowledge, it also presents challenges around integrating diverse cultural, economic and regulatory environments across countries.
Telecommunication is one of the sectors in India which has witnessed the fundamental and structural and institutional reforms since 1991. Consider the great potential for the growth of telephone demand with the accelerated growth of economic activities, the government of India announced the National telecom policy in 1999. It provided the participation of private sector in this industry.
The Indian telecom industry is the fifth largest in the world and contributes 2% to India's GDP. It has experienced rapid growth in recent years, with wireless subscribers growing at 40% in 2005. The top players in the industry are Bharti Airtel and Reliance Communications, who together control nearly half the market. However, the industry faces challenges of high taxes and duties, difficulties expanding rural networks, and low average revenue per user.
The document provides an overview of the telecom industry in India. It discusses that India has the second largest telecom network in the world with over 800 million connections. The telecom industry is growing rapidly with over 15 million new connections added each month. It is dominated by private operators who have an 84.6% market share. The document outlines the structure of the industry, major players like Bharti Airtel and Reliance, and provides SWOT analyses of the industry and Vodafone.
The document provides an overview of the Indian telecom sector in 2002, including the key players and market structure at that time. There were three main types of players - state-owned companies (BSNL, MTNL), private Indian companies (Reliance Infocomm, Tata Teleservices), and foreign invested companies (Vodafone, Bharti). BSNL, MTNL and private operators like Bharti were making major investments and expanding operations. The sector was moving from a monopoly to increased competition and private sector participation under regulatory reforms, though it remained an oligopolistic market with high barriers to entry and price competition between major players.
Bharti Airtel is an Indian multinational telecommunications services company headquartered in New Delhi, India. It operates in 20 countries across Asia and Africa. Some key details:
- Founded in 1995, it is the third largest mobile network operator in the world with over 400 million customers.
- In India, it is the largest telecom company with over 190 million subscribers.
- Airtel has expanded internationally through acquisitions in countries across Africa and Asia, becoming one of the largest mobile networks on the continent.
- A proposed merger with MTN Group would create the world's largest telecom company by subscribers, with over 500 million customers.
The document provides an overview of key trends in the Indian telecommunications sector. It notes that India has the second largest telecommunications market in the world, with over 1 billion subscribers as of 2016. It also discusses the growth of the wireless segment, which now dominates the market with over 97% of total subscriptions. Major companies like Bharti Airtel and Vodafone have the largest market shares. The number of internet and broadband subscriptions are also growing rapidly in India. Notable trends include a focus on expanding rural networks, green telecom initiatives, and the rollout of 4G services.
telecom industry in india , market forms , reliance jio effect on other telec...vervit khandelwal
market form present in telecom industry in India
how reliance jio actually affected the market after the launch and how was the market structure before the launch of reliance jio
The telecom sector in India has undergone significant reforms since the 1980s. It was initially a state-owned monopoly but has since been opened up to private players. The key milestones were the National Telecom Policies of 1994 and 1999 which aimed to improve tele-density and make services more affordable. Major players in the sector include Reliance Communications, Bharti Airtel, Tata Communications, BSNL, MTNL and Idea Cellular. The sector is regulated by bodies like TRAI and DoT and has significant growth potential given India's large population and low current tele-density compared to other nations.
The telecom industry in India has grown significantly since the first experimental telegraph in 1850. Major developments include the establishment of the postal department in 1854, the introduction of telephone services in 1881, and nationalization of foreign telecom companies in 1947. While the industry faced challenges around limited spectrum and infrastructure issues, major players like Bharti Airtel and Vodafone have grown to capture large market shares as of 2011. The global economic crisis also had limited impact on the continued expansion of the Indian telecom sector.
This document provides an overview of Bharti Airtel, the largest cellular service provider in India. Some key points:
- Bharti Airtel has over 124 million subscribers as of 2010, making it the third largest single-country mobile operator globally and the largest in India.
- It offers mobile, fixed line, broadband, and DTH (direct-to-home) television services across India.
- In the mobile market, Bharti Airtel has a 24.6% share while Reliance Communications and Vodafone Essar have 17.7% and 17.4% shares respectively.
- The document discusses Bharti Airtel's
This document provides an overview of the Indian telecom sector, including:
1. A brief history of telecom in India from the 1850s to present.
2. Details on the rapid growth and increasing subscribers in India's telecom market, which has the highest growth rate in the world.
3. Descriptions of the key players and technologies in both the fixed line and growing mobile segments, including 3G and upcoming 4G technologies.
The document provides details about the Indian telecom industry and Bharti Airtel's strategies. It states that the Indian telecom industry is one of the fastest growing markets in the world, with a subscriber base expected to reach 500 million by 2010. It also discusses Bharti Airtel's use of cost leadership, differentiation, and focus strategies to gain a competitive advantage in the industry. Specifically, Airtel aims to offer lower prices through efficient operations, provides specialized services to differentiate itself, and targets customers spending over Rs. 10,000 monthly on landlines.
The telecom industry in India is the second largest in the world based on total telephone users. It includes various technologies for transmitting voice, data, and video over long distances, such as telephony, the internet, television broadcasting, and satellites. In India, the telecom sector has grown significantly in recent decades, with over 300 million internet connections as of 2015. The industry is dominated by private companies but also includes state-run businesses. The future of the industry is expected to see continued growth in internet and mobile users, as well as disruption from new technologies and the integration of content.
Airtel unveiled a new brand identity with a refreshed logo, tune and slogan to appeal to younger customers in a more dynamic way. The new Air-Curve logo symbolizes freedom and dynamism while retaining the traditional Airtel color of red. The lowercase font and modern jingle are meant to portray humility while getting closer to what customers love. Airtel recognized the need to adapt proactively to changes in the competitive mobile market to survive.
Airtel, Vodafone and Idea dominate the Indian Telecom SectorSimplify360
Airtel, Vodafone and Idea dominate the Indian Telecom Sector on social media. They are the most social telecom companies in India.
Key findings:
Airtel is the most social telecom company in India. Airtel scored high on SSI due to their high social media buzz score and high activity on Twitter.
•Idea, Airceland Tata Docomo were the top 3 performers on Facebook.
•Vodafone is the top performer on Twitter.
What is your take? Do share with us.
Crm strategies & tools vodafone and airtelsarthak omer
Airtel and Vodafone are two major telecom companies in India that utilize CRM strategies and tools. Airtel was established in 1985 and provides mobile, telemedia, enterprise, and digital TV services. It uses an I-CRM platform to better serve customers anywhere and anytime by facilitating knowledge sharing and integrating with its billing system. Vodafone is a large global telecom company that aims to improve customer service, reporting, and cross-selling of products through its CRM solutions. Both companies recognize the importance of building customer loyalty and retention through effective CRM strategies and customer-focused advertising.
Bharti Airtel Limited, commonly known as Airtel, is the largest telecommunications company in India and operates in 20 countries across Asia and Africa. Airtel offers mobile, fixed line, broadband, and television services under the Airtel brand. Over the years, Airtel has focused on establishing an emotional connection with customers through impactful advertising campaigns featuring top celebrities and music by A.R. Rahman. Airtel's consistent brand messaging across media and emphasis on values rather than just products have helped make it one of the most recognized brands in India.
Project A aims to study changes in brand identity that have taken place at Airtel over time. Airtel was originally launched in 1995 with a focus on elite customers indicated by its black logo and "Power to Keep in Touch" tagline. Over time, Airtel expanded its target market and introduced a red logo in 2000 and taglines like "Touch Tomorrow" and "Live Every Moment" to appeal to more customers. Airtel's brand identity has evolved significantly through new taglines, advertising campaigns, and brand ambassadors to establish itself as a leader in India's telecom market.
The document discusses Airtel's branding and marketing strategies over time. It details how Airtel changed its logo, taglines, brand ambassadors and campaigns to position itself as an aspirational brand and leader in the telecom industry. Some key points include:
- The original logo emphasized leadership but was later refreshed to look more stylish and denote innovation.
- Early taglines focused on power and aspiration, later shifting to connectivity, experiences and self-expression.
- Sachin Tendulkar and A.R. Rahman were early brand ambassadors chosen for their leadership qualities.
- Campaigns centered on entertainment, health, rural connectivity and national pride.
Bharti Airtel and Vodafone are two major telecommunications companies in India. Airtel operates in 20 countries across Asia and Africa with over 261 million subscribers. It is the largest mobile operator in India with 185.92 million subscribers. Vodafone has operations in over 30 countries with 439 million subscribers globally. While Airtel has a larger share of the mobile subscriber market in India, Vodafone has a larger global presence and employee base. Both companies aim to expand access to telecom services and utilize mobile technology to enhance people's lives.
The document discusses various topics related to product and brand decisions for global markets. It covers basic concepts like different types of products and consumer goods. It also discusses brands in depth, including definitions of a brand and different branding strategies companies can use internationally. The document also examines considerations for developing global brands versus local brands and strategies for introducing new products globally.
This document outlines key concepts to be learned about branding decisions for a marketing management project. It will cover defining what a brand and branding are, the major branding decisions including positioning, name selection, and development. Branding consists of strategic decisions to differentiate a brand, establish relevance with customers, build brand knowledge and esteem. Proper branding positions the brand in customers' minds based on attributes, benefits or beliefs, and develops brand equity through strong customer perceptions and loyalty over time.
Vodafone is a mobile telecommunications company founded in India in 1994. It was formerly known as Hutchison Essar and began as Max Touch before rebranding as Orange and then Hutch. In 2007, it was rebranded as Vodafone Essar after Vodafone Group acquired a majority stake. Vodafone operates across India with over 113 million customers. The document discusses Vodafone's history, operations, marketing strategies, and how it uses customer relationship management (CRM) to better understand customers and provide tailored solutions to meet their needs.
The document provides information on the Indian telecom industry and Vodafone's operations in India. Some key points:
- India's mobile subscriber base has grown from under 2 million in 2000 to over 812 million in 2011, with an annual growth rate of 73%. Vodafone has a 15% market share in India.
- Factors important to customers when choosing a provider include network quality, call rates, and value-added services.
- A brand analysis of telecom operators showed Vodafone had the strongest brand image and highest customer loyalty, though call rates were a weakness.
- The recommendations suggest Vodafone should focus on improving call rates and continuing large
The document discusses the rebranding of the Godrej brand in India. Some key points:
- Godrej is an over 100 year old Indian conglomerate originally focused on locks but now diversified into many sectors.
- In 2008, Godrej conducted a brand valuation exercise and realized it needed to update its positioning to appeal more to modern youth. This led to a rebranding effort, including launching a new colorful logo.
- The rebranding was led by international consulting firm Interbrand and aimed to represent growth, innovation, and dynamism through the new visual identity.
- Adi Godrej, chairman of Godrej, said the new branding aimed to showcase they stand for more
This document compares the marketing strategies of Airtel and Vodafone in India. It outlines their objectives, profiles, target markets and marketing mixes. Airtel targets young urban customers while Vodafone focuses on rural areas. Both use low pricing, extensive networks and varied products. Subscriber data is presented and analyzed to compare their market performance, finding that Airtel needs to improve customer service and update strategies to better compete with Vodafone.
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries across Asia and Africa. It is the third largest mobile telecommunications company in the world. Airtel provides mobile, fixed line, broadband and television services and has a vision to be the most admired brand in India through delighting customers. It has a large customer base of over 186 million and a recognized brand name but faces challenges from increasing competition and decreasing profit margins. Airtel looks to leverage opportunities from strategic partnerships, expanding markets in rural areas, and growing sectors like broadband and television.
Airtel and Vodafone are two major telecommunications companies operating globally. Airtel has over 261 million subscribers across 20 countries as of 2012, making it the world's third largest mobile operator. It is the largest mobile provider in India with over 185 million subscribers. Vodafone has over 439 million subscribers as of 2011, making it the second largest mobile operator globally. Both companies utilize similar marketing mix strategies of providing a range of products and services, establishing widespread distribution networks, employing flexible pricing, and conducting significant promotional activities.
Bharti Airtel is an Indian telecommunications company established in 1983 that now operates in 20 countries. It has over 251 million subscribers and is India's largest cellular provider. Airtel provides cellular, landline, broadband, and digital TV services. It has expanded rapidly through acquisitions and innovation, becoming a leading global telecom brand known for high quality customer service.
Bharti Airtel is the largest telecommunications company in India, with over 261 million subscribers across 20 countries. It was founded in 1995 as Bharti Tele-Ventures and provides a wide range of services including mobile, home phones, broadband, and DTH. Key highlights include partnerships with Mercedes for Formula One racing and launching a cloud platform with HP. Bharti Airtel is focused on putting customers first and enriching lives through understanding customer needs. It has a strong corporate social responsibility program carried out through Bharti Foundation to improve education.
The document discusses hair dye usage in India and a proposed new hair dye brand called Nonia. It summarizes that almost 40% of Indians dye their hair, with the main players being Godrej, L'Oreal, and Color Mate. It then outlines a marketing plan for a new ammonia-free hair dye called Nonia by Symbi Pvt. Ltd. The plan includes targeting consumers aged 30+ in metro cities, a grand product launch campaign, and distribution through retailers and tie-ups with supermarkets. Nonia will be promoted through TV, print, outdoor advertisements and magazines in its first month with a budget of over Rs. 2 crore.
The document provides an overview of Bharti Airtel, India's largest telecommunications company. It discusses Airtel's establishment in 1985, its structure into four strategic business units, and its position as one of India's leading private providers serving over 66 million customers. It also summarizes Airtel's key business areas, leadership, expansion milestones, and strategic priorities around customer service and innovation.
This document contains a 20 question brands quiz with multiple choice answers. The quiz covers brands across different industries including mobile phones, textiles, consumer packaged goods, automobiles, airlines, and logos. Some of the brands identified include Samsung, Reliance, Airtel, Chevrolet, Infosys, Nike, and Virgin Airways.
The document discusses Bharti Airtel, the largest telecommunications company in India. It provides an overview of Airtel's business segments, financial performance, growth strategies, and competitive environment. Airtel aims to become India's finest business conglomerate by 2020 through diversification, rural expansion, and strategic partnerships. It faces threats from intense competition and regulatory challenges in the Indian telecom industry.
Bharti Airtel is the largest private telecom company in India and the third largest wireless operator worldwide. It offers wireless, telemedia, enterprise, and passive infrastructure services. In recent quarters, Airtel saw large increases in customers, revenue, EBITDA, and cash profits compared to the previous year. While India's telecom sector has potential for growth given low penetration rates and an expanding economy, Airtel faces threats from intense competition and regulatory changes. Its strategy focuses on outsourcing non-core functions and leveraging partnerships and scale for further growth in India and other emerging markets.
1) The Indian telecom sector has experienced rapid growth with a CAGR of 27% from 2009-2010, making it the second largest telecom market in the world.
2) Key milestones in the evolution of the Indian telecom sector include private players being allowed in 1992, the establishment of the regulator TRAI in 1997, and the introduction of the unified licensing regime in 2003.
3) Bharti Airtel is currently the largest telecom operator in India with a presence across 23 circles and a strategy of expanding services to rural areas.
The telecom industry in India has evolved significantly over the past few decades and now includes wireless, wireline, and broadband internet segments. It is controlled by TRAI and spectrum is provided through government auctions. Key players include Jio, Airtel, Vodafone Idea, and BSNL. Jio has disrupted the market with cheap data plans. Data consumption is growing rapidly driven by video. The future includes expanding 5G networks and improving broadband access. The industry faces challenges like debt, competition, and adapting to new technologies.
In this presentation I have explained about telecommunication in India.
topics covered are as under
Telecom Industry Overview
Major Players in Telecom Sector
Emerging Trends in Telecom Market
Growth Avenues
Role of Cost & Management Accountant in Telecom sector
Q & A session.
http://www.airtel3gplans.com/airtel-3g-plans/all-airtel-3g-plans-details/
The document summarizes the evolution of the telecom industry in India from 1992 to 2007. It traces the key developments including the establishment of the regulatory body TRAI in 1997, the introduction of private players in value-added services in 1994, the migration to a low-cost revenue sharing licensing regime through the NTP-99, and policies promoting rural connectivity and broadband. It also provides an overview of Bharti Airtel as India's largest mobile operator with 25% market share and its focus on innovation, segmentation, customer retention, and operational improvements through partnerships. Major challenges discussed are competition, building scale and capabilities, and managing disruption from policies like mobile number portability.
The Indian telecom industry is the fifth largest in the world with over 110 million subscribers. It contributes 2% to India's GDP and is growing rapidly, aiming to surpass 280 million subscribers by 2008. The major players are Bharti Airtel, Reliance Communications, Vodafone and BSNL. The industry is embracing mobile technology and wireless subscriber numbers have increased by 75% annually. However, the industry faces challenges such as high regulatory charges, connecting rural areas, and low Average Revenue Per User.
The document provides an initial report on an internship program in 2009 with Vasani Enterprises. It includes details about the Indian telecom industry such as subscriber growth rates, total subscribers, market leaders, and strategies employed by major players. Bharti Airtel is highlighted as the largest player pursuing strategies like cost leadership through efficient operations and differentiation through innovative services and customer focus. The telecom industry in India has grown rapidly from $20 billion in revenue in 2005-06 to $42 billion in 2008-09.
The document discusses the telecom industry in India. It provides an overview of key metrics of the industry such as revenue, number of subscribers, market share of major players, and average revenue per user. It also examines the industry structure and distribution channels. Recent trends are mentioned such as the growing importance of rural subscribers, internet, and broadband. Challenges and opportunities for the industry are highlighted. The telecom industry's impact and relationship with other sectors like infrastructure, mobile devices, banking, education and healthcare are briefly covered.
This presentation have been made by ISBM Kolkata, students.This is basically on the reforms of Indian Telecoms Industry after liberalization.Industry analysis is the backdrop throughout the presentation 7 then emphasis on a particular company.
The Indian telecom sector is the fifth largest network in the world and contributes 2% of India's GDP. It has experienced rapid growth, with wireless subscribers increasing from 110 million in 2005 to an expected 280 million by 2008. However, the sector faces challenges such as high regulatory charges of 17-26% of revenue and low average revenue per user (ARPU) of $8 compared to the global average of $21. The document discusses strategies for developing the sector into a new telecom business ecosystem to further drive economic growth.
Indian Telecom Industry & role of HR in it, With emphasis on Airtelmini244
The document summarizes the growth of the Indian telecommunication industry. It discusses key metrics like India surpassing the US to become the second largest wireless network, achieving the world's lowest call rates and fastest growth in subscribers. It also outlines government initiatives to support growth, trends in rural connectivity, key players in mobile services, and investments being made to continue expansion. The telecom industry is expected to see further investments to support reaching 500 million subscribers by 2010.
telecommunication industry after reliance ANKUR BAROT
History of telecom
Introduction to Telecom Sector
Reliance Communication
Other Players of Telecom Industry
Analysis of Reliance Communication
Role of Government
Idea Cellular is the third largest mobile service provider in India with 137 million subscribers. It operates in all 22 service areas across the country and has a 16.2% revenue market share. While leadership areas contribute 68% of its revenue, emerging and growth areas make up 26.8% and 5.3% respectively. Idea differentiates itself through quality subscribers and network coverage across 74% of India. However, competition and rising data usage pose threats. Recent developments like proposed spectrum sharing and fundraising are expected to support Idea's growth.
Tata Docomo is a cellular service provider in India operating on the GSM platform as a result of a strategic joint venture between Tata Teleservices and Japanese telecom company NTT Docomo. The document provides an overview of Tata Docomo, including its vision, services offered, areas of operation, and partnership with NTT Docomo to introduce advanced technologies and services to India. Key responsibilities during the internship included understanding Tata Docomo's unique customer service model and activities to improve customer satisfaction.
Emirates Integrated Telecommunications Company PJSC (du) provides telecommunication services in the UAE. The analyst rates du as "Accumulate" with a target price of AED 7.6. Du operates mobile, fixed, wholesale, and other segments. It reported a 23.7% decrease in net profit for 2021 but revenues grew 5.4% driven by growth in fixed and other segments. Du has a strong market position in the UAE telecom industry but faces competition from Etisalat and substitutes.
A presentation on Telecom Industry at the Industry Meets Students program for the students of the Hyderabad Chapter of ICWAI on 5th Sep 2010 at Bhaskara Auditorium in Birla Planetarium, Saifabad, Hyderabad
This document is a project report that compares customer satisfaction levels between Airtel and Idea mobile networks in Bareilly, India. It includes an introduction on the telecom industry in India and the services provided by Airtel and Idea. The report outlines the research methodology used for the comparative study and presents findings on consumer preferences between the two networks. It concludes with limitations and suggestions for improving customer satisfaction.
2. Bharti Airtel
• Largest Private Integrated Telecom Company in
India
• 3rd
Largest Wireless Operator in the World
• Largest & Fastest Growing Wireless Operator in
India
• Largest Telecom Company listed on Indian Stock
Exchange
2
5. Financial Snapshot - Ratios
5
Key Ratios - Airtel Mar-08 Mar-07 Mar-06 Mar-05 Mar-04
Debt-Equity Ratio 0.38 0.54 0.83 0.6 0.07
Long Term Debt-Equity Ratio 0.35 0.5 0.76 0.5 0.03
ROCE (%) 34.88 34.07 22.55 23.96 0.16
RONW (%) 39.53 43.04 31.82 23.88 -0.27
http://www.capitaline.com
Key Ratios - Industry 2007 2006 2005 2004 2003
Debt-Equity Ratio 0.35 0.21 0.27 0.34 0.36
Long Term Debt-Equity Ratio 0.3 0.19 0.24 0.29 0.33
ROCE (%) 9.72 10.28 8.25 8.43 3.07
RONW (%) 10.11 10.62 10.87 6.76 0.18
http://www.capitaline.com
6. Vision 2010
• By 2010 Airtel will be the most admired brand
in India:
– Loved by more customers
– Targeted by top talent
– Benchmarked by more businesses
7. Vision 2020
• To build India's finest business conglomerate
by 2020
• Supporting education of underprivileged
children through Bharti Foundation
• Strategic Intent:
– To create a conglomerate of the future by
bringing about “Big Transformations through
Brave Actions.”
8. Mission
• “ We at Airtel always think in fresh and
innovative ways about the needs of our
customers and how we want them to feel. We
deliver what we promise and go out of our
way to delight the customer with a little bit
more”
9. Core Values
• Empowering People - to do their best
• Being Flexible - to adapt to the changing
environment and evolving customer needs
• Making it Happen - by striving to change the
status quo, innovate and energize new ideas with
a strong passion and entrepreneurial spirit
• Openness and transparency - with an innate
desire to do good
• Creating Positive Impact – with a desire to create
a meaningful difference in society.
10. Objectives/Goals
• To undertake transformational projects that
have a positive impact on the society and
contribute to the nation building process.
• To Diversify into new businesses in
agriculture, financial services and retail
business with world-class partners
• To lay the foundation for building a
“conglomerate” of future
11. Indian Telecom Sector
• Fastest Growing Sector – CAGR 22% (2002-07)
• Second Largest Telecom Market
– Lowest tariff charges in the world
– Wireless Subscribers – 315.3 Mn
– Wireline Subscribers – 38.4 Mn
– Teledensity – 30.6
• 23 Circles - 4 Categories ( Metro, A, B & C)
• Bharti Airtel – Largest player with presence in 23 Circles
11
12. Why Mad Rush for Telecom ??
12
225.21
206
140.3
98.4
7653
19.9
5.1
7.0
9.1
12.8
18.3
0
50
100
150
200
250
2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 (as
of June
2007)
Subscribers(inmillion)
0
4
8
12
16
20
24
Teledensity(inpercent)
Telecom Subscriber Base Teledensity
Large number of additions
in telecom subscribers
Low teledensity (depicting
large untapped potential)
Telecom
Advantage
CAGR 40.4%
13. 13
Go-ahead to
the CDMA
technology
INDIA
Private players
were allowed in
Value Added
Services
National Telecom
Policy (NTP) was
formulated
1992
1994
1997
Independent
regulator, TRAI,
was established
NTP-99 led to
migration from high-
cost fixed license fee
to low-cost revenue
sharing regime
1999
2000
2002
BSNL was
established by
DoT
ILD services was
opened to
competition
Internet
telephony
initiated
Reduction of
licence fees
2003
Calling Party Pays
(CPP) was
implemented
Unified Access
Licensing (UASL)
regime was
introduced
Reference
Interconnect
order was
issued
2004
Intra-circle merger
guidelines were
established
Broadband
policy 2004 was
formulated—
targeting 20
million
subscribers by
2010
2005
FDI limit was
increased from 49
to 74 percent
Attempted to
boost Rural
telephony
2006
Number portability
was proposed
(pending)
Decision on 3G
services (awaited)
2007
Department of Telecommunication (DoT) is the main body formulating laws and
various regulations for the Indian telecom industry.
ILD – International Long Distance
Evolution of Telecom In India
14. Telecom Ecosystem
14
Indian Telecom Industry FrameworkIndian Telecom Industry Framework
Indian Government Bodies Independent Bodies
Wireless Planning
and Coordination
(WPC)
Department of
Telecommunications
Telecom
Commission
Group on Telecom
and IT (GoT-IT)
Telecom Regulatory
Authority of India (TRAI)
Telecom Disputes
Settlement and Appellate
Tribunal (TDSAT)
Handles spectrum allocation
and management
DoT – Licensee and
frequency management
for telecom
Exclusive policy making body
of DoT
Handles ad hoc issues of
the telecom industry
Independent regulatory body
Telecom disputes
settlement body
They formulate various policies and pass
laws to regulate the telecom industry in
India.
They undertake various research activities and
monitor the quality of service provided in the Indian
telecom industry. They also provide various
recommendations to improve the status of telecom
operations in India.
15. Regulatory Framework
74% FDI Investment
Lack of Transparency in
Spectrum & License
Allocation
3G Policy & MNP still
Pending
15
17. GDP growth rate - Averaged around 7.9 % from 2002-2008
Rising Tele-density – Target of 45% by 2010
Growing per capita income/disposable Income
Rs 12000 in 2002 to Rs 33000 in 2008)
Falling Handset Prices
Moderate inflation levels which were prevalent during the past 7
years – around 5-6%
Economic Factors
18. Demand for VAS & Broadband
services Among Youth
28 % Urban Population
Rapid Urbanization
Rising Income level
Changing Demographics
Source: Mckinsey Report
19. CDMA – Already there are big
players in this segment
Reliance , Tata
3G – Value added services
potential still to be tapped
fully
2G/3G – GSM Currently
commands 70% of mobile
subscribers in India
Technology
22. 1. Threat from Competition
Wireless Market – Top 4 garnering 75% market share
22
HIGH
23. Competitor Analysis
OP Margin Net Margin
Company Sep-07 Sep-08 Sep-072 Sep-083
Bharti 43.00% 38.00% 26.40% 19.30%
Rcom 37.90% 31.60% 23.90% 13.20%
IDEA 32.80% 26.60% 14.10% 6.50%
MTNL 23.70% 22.90% 7.00% 6.80%
23
Best OP Margins &
Net Profit Margins
among Peers
Source: CMIE November 2008
24. AMOU & ARPU Stats
838
461
303
88Russia
China
India
USA
0
2
4
6
8
10
Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2007
ARPU(USDpermonth)
GSM CDMA
Minutes of Usage per Month – Mobile Services
ARPU* in India – Mobile Services
Despite a low teledensity of approximately 19
percent, India has the second highest minutes of
usage per month. This offers huge growth opportunity
to telecom companies.
The declining ARPU implies that India Inc. is tapping a
large market at the bottom of the pyramid by reducing
tariffs; thereby, enhancing affordability.
24
25. 2. Customer Bargaining Power
Lack of differentiation among Service
Providers
Cut throat Competition
Low Switching Costs
Number Portability will have –Ve Impact
Businesses & Consumers
25
HIGH
28. 4. Threat of Substitutes
Landline
CDMA
Video Conferencing
VOIP - Skype, Gtalk, Yahoo Messenger
e-Mail & Social Networking Websites
28
BROADBAND
SERVICES
DIMINISHING MARKET HIGH
29. 5. Threat of New Entrants
Huge License Fees to be paid upfront & High gestation
period
Entry of MVNOs & WiMAX operators
Spectrum Availability & Regulatory Issues
Infrastructure Setup Cost - High
Rapidly changing technology
29
LOW
30. SWOT
Strengths
• Largest Telecom Player in
India - ~80Mn, 22.6%
• Strategic Alliance with other
stakeholders in Bharti Airtel
include Sony-Ericsson,
Nokia - and Sing Tel
• Pan India Presence
• Strong Financials
Weakness
• Outsourcing of Core
Systems
• Lack of emerging market
investment opportunity
Source: CMIE Report NOV 08
30
31. SWOT
Opportunities
• Bharti Infratel – Cutting
Down cost in Rural area
• Match Box Strategy – Scale
of Penetration
• Current Tele-Density – 30.6
is still low among
developing countries
• Low Broadband
Penetration, Rural
Telephoney
Threats
• India centric – Major
revenues from India
• Falling ARPU & AMOU
• Intense Competition &
Shortage of Bandwidth
31
32. BCG Matrix for Bharti Airtel
LOWHIGH
HIGHLOW
32
Mobile Services
DTH & IPTV
Broad Band
38. Strategy
• Airtel partnered with leading players in
telecommunication players across the globe.
• It has managed to work with the best of
domain specialists globally and emerge as a
world class entity.
• Partnerships include operational contracts
with marquee vendors and strategic investors
ranging from private equity investors to global
telecom giants.
39. Strategic partnerships/
Shareholders – Technology and
Capital
• Warburg Pincus – a celebrated PE investor
held a stake for a substantial period of time
and was instrumental in providing Airtel
support in its early stages.
• Vodafone was a strategic investor in Airtel.
• Temasek – the Singapore based investor holds
a considerable stake in it.
• Was also affiliated with Singapore Telecom.
40. Outsourcing deals in 2004
• Ericsson was given the mandate to provide,
manage and maintain the equipment as well
as provide quality assurance in Airtel‘s then 13
mobile circles.
• IBM was given the mandate to handle the
back office requirements of Airtel’s presence
in India
41. Operational Strategies.
• Higher emphasis on ARPU/min – stark contrast
with other operators who concentrate on ARPU
only.
• Aim to be become a one stop shop for all
telecommunication services under the Bharti
umbrella.
• Exploring opportunities in international markets.
• Hived off tower infrastructure into a separate
entity.
42. Performance till date
• Bharti Airtel has enjoyed an excellent run ever
since the telecom sector opened.
• It has managed to hold on to its leadership
position inspite of the presence of other
players with deep pockets – Ambani’s, Tata’s,
Birla’s and Vodafone.
• Has coped well with regulatory changes.
• Continues to attract and delight customers.
43. Future Strategies
• Translate its expertise in Indian markets to other
emerging economies.
• This could call for acquisitions globally.
• Technology leadership is a must – Airtel must
ensure that its reliance on GSM technology does
not render it obsolete.
• Indian market inspite of being the worlds largest
is still not matured. Opportunities abound in the
hinterland which must be exploited.
Best service provider, good call center serice esp. in local languages, good service even in the remote areas, emphasis on “barriers break when people speak”, new initiatives like google search on airtellive, downloads etc
2. Long term HR strategy, Gallup Great Workplace Award, Both internal development as well as external hiring, development programs with iims etc, Young leader development program for top 18 MBA prog
3. retail, insurance, realty
MNP – Mobile Number Portability
The CDMA subscriber base has reached 74.36m in the quarter ending June 2008 as against 68.37m at the end of the previous quarter. The growth in this quarter is 8.76% as against 11.37% for the previous quarter. Reliance remains the largest CDMA mobile operator followed by Tata Teleservices and BSNL with subscriber base of 42.71m, 26.33m and 4.59m respectively.
Wimax – This is a disruptive technology facing Indian telecos
VoIP – This will put pressure on the Telecos since ISP can offer virtually free internet based mobile phones – Also License fees is 2 Cr against 1650 Cr for telecom operators
4 G – people are already talking about it
Cellular Services address the communication needs and staying connected.
Hence a necessity
There is no substitute that can replace it completely.
What they are doing in retail for last 4 years.
What to put in Cash Cow.
Bharti Infratel
The Company has entered into a joint venture
agreement with Vodafone Essar Limited (Vodafone)
and Idea Cellular Limited (Idea) to form an independent
tower company (“Indus Towers Limited” or “Indus
Tower”) to provide passive infrastructure services in
16 circles of India. The Company and Vodafone will
hold approximately 42% each in Indus Tower and the
balance 16% will be held by Idea. Pursuant to the
aforesaid agreement, Bharti Infratel Limited has
subscribed 50,000 equity shares of Rs. 10 each in Indus
Towers Limited on December 17, 2007 for an aggregate
value of Rs. 500 thousand. For this purpose, Bharti
Infratel Ventures Limited has been incorporated as a
wholly owned subsidiary of Bharti Infratel Ltd. The
telecom passive infrastructure will be transferred to
Bharti Infratel Ventures for ultimate merger in Indus
Towers Limited.
The
Company’s 61,984,721 mobile customers accounted for
a 23.8% of wireless (GSM + CDMA) market share as on
March 31, 2008.
The revenues from the mobile services for the financial
year were Rs. 218,697 mn., a growth of 55% over the
revenues in the previous financial year. The mobile services
business contributed 80% to the consolidated revenues.
Telemedia Services
During the year, the Broadband and Telephone Services
business was renamed as Telemedia Services in line with
the Company’s growing focus on new media solutions
and foray into IPTV and DTH businesses.
The Company provides broadband (DSL) and telephone
services (fixed line) in 15 circles spanning over 94 cities
across India. As on March 31, 2008, the Company had
2,283,328 customers (a growth of 22%), of which 34.8%
(~795,000) were subscribing to broadband / internet
services.
The Company’s strategy for Telemedia business is to focus
on the cities with high revenue potential, excepting for
DTH which will be an all India offering. The product
offering in this segment includes supply and installation
of fixed-line telephones providing local, national and
international long distance voice connectivity and
broadband Internet access through DSL. The business also
provides value added services such as intelligent network
Passive Infrastructure Services
The undertaking relating to the entire assets and liabilities
of telecom passive infrastructure was transferred from
Bharti Airtel Limited to Bharti Infratel Limited pursuant to
a scheme of arrangement sanctioned by the Honble High
Court of Delhi. Bharti Infratel provides passive
infrastructure services on a non-discriminatory basis to all
telecom operators in India. Bharti Infratel deploys, owns
and manages passive infrastructure on an all India basis.
The Company has approximately 52,000 towers as on
March 31, 2008, of which approx 30,000 towers will be
transferred to Indus Towers Ltd (a Joint Venture between
Bharti Infratel, Vodafone and Idea Cellular) for 16 circles.
Telemedia – Airtel Industry %
BroadBand - 0.2 4.5 4
Fixed Line 1.2 40 3
Broadband ..HP and Airtel had a deal …
As on March 31, 2008, the Company had
2,283,328 customers (a growth of 22%), of which 34.8%
(~795,000) were subscribing to broadband / internet
services.
Broadband subscribers - 4.38 million at the end of June 2008 as compared to 3.87 million at the end of March 2008 (growth rate @ 13.18%)Out of total 4.38 million broadband subscribers, 3.72 million are DSL based; 0.42 million Cable Modem; 0.11 million Ethernet LAN; 0.045 million Fiber; 0.057 million Radio, Leased Line 0.018 million and 0.005 million use other technologies.
The key financial results of the Long Distance Services
division for the year ended March 31,2008 are presented
below. About 25% growth ..
Enterprise Services – Corporates--- 49% growth ….