The way users engage in Snapchat is completely different from other social platforms. With its utility as a visually-driven messaging tool and the ability to use AR to create distinct brand experiences at various levels of the marketing funnel, marketers have a unique ability to connect with users on the platform.
In this webinar, our social experts team up with Snapchat to discuss how your brand can leverage Snapchat in a full-funnel, comprehensive social marketing strategy, including how to utilize AR and commerce capabilities. We’ll also share case studies of how brands are succeeding on the platform.
Smarter Ecommerce 1.0 by John Batistich.pdfjbatistich
Learn how to optimise your ecommerce site. Use the checklist to identify opportunities to improve the customer experience and drive quality traffic, conversion and average order value. Retailers need to pull every lever to drive higher performance, optimising measurement, traffic, home page, navigation, onsite-search, product details page, checkout, delivery, returns, and personalised relationship with high value lifetime customers.
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
How many of you have feel confused, frustrated or overwhelmed by social media marketing?
How many of you have tried different ways to get customers or clients from social media marketing only to feel like it’s a waste of time?
Well, marketing your business on social media doesn’t have to be a painful or fruitless experience….. If you understand what it can do for your business and you have a plan!
Learn:
1) How to set yourself up for success on the top social media platforms.
2) goals of social media marketing
3) What kinds of content you should create
4) How to create a consistent and engaging brand across social media.
5) How to set up tools that automate a lot of your work and save your time.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Smarter Ecommerce 1.0 by John Batistich.pdfjbatistich
Learn how to optimise your ecommerce site. Use the checklist to identify opportunities to improve the customer experience and drive quality traffic, conversion and average order value. Retailers need to pull every lever to drive higher performance, optimising measurement, traffic, home page, navigation, onsite-search, product details page, checkout, delivery, returns, and personalised relationship with high value lifetime customers.
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
How many of you have feel confused, frustrated or overwhelmed by social media marketing?
How many of you have tried different ways to get customers or clients from social media marketing only to feel like it’s a waste of time?
Well, marketing your business on social media doesn’t have to be a painful or fruitless experience….. If you understand what it can do for your business and you have a plan!
Learn:
1) How to set yourself up for success on the top social media platforms.
2) goals of social media marketing
3) What kinds of content you should create
4) How to create a consistent and engaging brand across social media.
5) How to set up tools that automate a lot of your work and save your time.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending.
In Australia, optimism about economic recovery has declined since the November 2020 pulse survey but remains higher than at the onset of the COVID-19 pandemic. Six in ten consumers predict routines will return to normal only after June 2022; two-thirds do not plan to splurge in 2022. Although Australian households increased their spending in the past month, net intent to spend remains negative. Digital and omnichannel adoption continues in most categories, and intent to use out-of-home services rose. Seventy-five percent of consumers have addressed the rise of omicron by changing how they engage in out-of-home activities. Most consumers have tried a different brand or retailer, especially to switch brands in pursuit of value.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Create a sales playbook for your sales team to successfully pitch their products and services using content-ready Sales Enablement PowerPoint Presentation Slides. Increase customer retention rates and improve lead conversion rates by integrating sales playbook into your business strategy. This sales enablement complete PowerPoint presentation comprises of easy-to-understand templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/sales process, content & sales tools, etc. This deck is completely editable. Change color, text, icon and font size as per your need. Add content and create a sales playbook to train your sales people. Create a step by step guide and collection of sales best practices with the help of sales enablement PowerPoint presentation templates. Communicate sales methodology to your team by incorporating ready-made sales enablement PPT presentation templates. Enhance sales productivity and effectiveness, leverage the strengths, and prove business value with sales enablement PPT slideshow. Our Sales Enablement Powerpoint Presentation Slides enable you to exercise discretion. Be able to compare different factors.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
GroupM's TYNY report explores how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. In the forecast, we’ve also developed a framework modeled on a PEST analysis to lay these out in detail.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
Demand generation is the idea of creating the need for the product in the minds of potential buyers. Our content ready Demand Generation Marketing Strategy PowerPoint Presentation Slides helps you to acquire long term and loyal customers. This demand creation marketing tactics PowerPoint complete deck consist of professionally designed PPT slides such as demand creation process and strategy, demand acceleration framework, elements of demand creation campaign, demand generation from a sales perspective, to name a few. Utilize these demand chain ppt visuals for demand and supply planning. Showcase demand creation tactics like product marketing paid acquisition, and marketing operation using B2B demand generation presentation design. The deck is fully editable. You can modify, color, text, and font size. It has relevant templates to cater to your business needs. Outline all the important concepts without any hassle. Download this visually appealing PowerPoint templates to build an integrated demand generation plan.
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
HeathifyMe: Mobile heath and Fitness startupHelloMeets
This was discussed at "Product Workshop - Mobile Growth & Monetisation" conducted by HelloMeets at Zetaux's office in Bengaluru.
Speaker & Presentation by:
Anjan Bhojaraj, Head of Product for HealthifyMe
- He led Growth and Monetization verticals for 1.5 years at HealthifyMe before taking over as Head of Product
-Anjan has over 10 years of experience across Mobile Apps and R&D having worked at companies like Motorola Solutions & Cognizant
Presentation includes:
-Growth Trajectory from 3,000,000 users in 2017 to 8,000,000 in 2018 with 4 revenue making verticals led by 6 PMs & 40 engineers
How Healthifyme launched the following products:
-HealthifyMe Insights - Leading to increase in engagement
-Ria - World's first AI wellness coach - Leading to increase in retention/engagement
-Content feeds - Leading to increased session time
How to create a Digital marketing pitch presentation ?Sumit Maurya
Pitch Presentation, Digital marketing, social media strategy, Content marketing, Social media optimisation, search engine optimisation, Digital Campaign roadmap
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
The Ultimate Guide to Snapchat AdvertisingKatana Media
Snapchat has over 300 million monthly active users who send 2.5 billion photos and videos each day. Are you including this platform in your 2017 ad strategy? This deck will give you a foundational understanding of advertising on one of the industry's most talked-about new advertising platforms.
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending.
In Australia, optimism about economic recovery has declined since the November 2020 pulse survey but remains higher than at the onset of the COVID-19 pandemic. Six in ten consumers predict routines will return to normal only after June 2022; two-thirds do not plan to splurge in 2022. Although Australian households increased their spending in the past month, net intent to spend remains negative. Digital and omnichannel adoption continues in most categories, and intent to use out-of-home services rose. Seventy-five percent of consumers have addressed the rise of omicron by changing how they engage in out-of-home activities. Most consumers have tried a different brand or retailer, especially to switch brands in pursuit of value.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Create a sales playbook for your sales team to successfully pitch their products and services using content-ready Sales Enablement PowerPoint Presentation Slides. Increase customer retention rates and improve lead conversion rates by integrating sales playbook into your business strategy. This sales enablement complete PowerPoint presentation comprises of easy-to-understand templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/sales process, content & sales tools, etc. This deck is completely editable. Change color, text, icon and font size as per your need. Add content and create a sales playbook to train your sales people. Create a step by step guide and collection of sales best practices with the help of sales enablement PowerPoint presentation templates. Communicate sales methodology to your team by incorporating ready-made sales enablement PPT presentation templates. Enhance sales productivity and effectiveness, leverage the strengths, and prove business value with sales enablement PPT slideshow. Our Sales Enablement Powerpoint Presentation Slides enable you to exercise discretion. Be able to compare different factors.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
GroupM's TYNY report explores how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. In the forecast, we’ve also developed a framework modeled on a PEST analysis to lay these out in detail.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
Demand generation is the idea of creating the need for the product in the minds of potential buyers. Our content ready Demand Generation Marketing Strategy PowerPoint Presentation Slides helps you to acquire long term and loyal customers. This demand creation marketing tactics PowerPoint complete deck consist of professionally designed PPT slides such as demand creation process and strategy, demand acceleration framework, elements of demand creation campaign, demand generation from a sales perspective, to name a few. Utilize these demand chain ppt visuals for demand and supply planning. Showcase demand creation tactics like product marketing paid acquisition, and marketing operation using B2B demand generation presentation design. The deck is fully editable. You can modify, color, text, and font size. It has relevant templates to cater to your business needs. Outline all the important concepts without any hassle. Download this visually appealing PowerPoint templates to build an integrated demand generation plan.
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
HeathifyMe: Mobile heath and Fitness startupHelloMeets
This was discussed at "Product Workshop - Mobile Growth & Monetisation" conducted by HelloMeets at Zetaux's office in Bengaluru.
Speaker & Presentation by:
Anjan Bhojaraj, Head of Product for HealthifyMe
- He led Growth and Monetization verticals for 1.5 years at HealthifyMe before taking over as Head of Product
-Anjan has over 10 years of experience across Mobile Apps and R&D having worked at companies like Motorola Solutions & Cognizant
Presentation includes:
-Growth Trajectory from 3,000,000 users in 2017 to 8,000,000 in 2018 with 4 revenue making verticals led by 6 PMs & 40 engineers
How Healthifyme launched the following products:
-HealthifyMe Insights - Leading to increase in engagement
-Ria - World's first AI wellness coach - Leading to increase in retention/engagement
-Content feeds - Leading to increased session time
How to create a Digital marketing pitch presentation ?Sumit Maurya
Pitch Presentation, Digital marketing, social media strategy, Content marketing, Social media optimisation, search engine optimisation, Digital Campaign roadmap
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
The Ultimate Guide to Snapchat AdvertisingKatana Media
Snapchat has over 300 million monthly active users who send 2.5 billion photos and videos each day. Are you including this platform in your 2017 ad strategy? This deck will give you a foundational understanding of advertising on one of the industry's most talked-about new advertising platforms.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
Learn how a holistic integrated media strategy including social, display, search, and shopping can help your brand conquer its Q4 goals. Discover how the power of data, media mix modeling, and Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology has led to client success.
In the dynamic landscape of digital marketing, staying ahead of the curve is paramount for businesses aiming to connect with younger, tech-savvy audiences. Snapchat, a multimedia messaging app, has emerged as a powerful platform, particularly among younger demographics. Leveraging the ephemeral and engaging nature of Snapchat, businesses can create innovative marketing campaigns that resonate with their target audience. This article explores the world of Snapy Marketing, shedding light on strategies, best practices, and the unique opportunities offered by Snapchat for online marketing.
Some topics we’ll discuss:
Benefits of incorporating social commerce in social strategy
Expanding strategies to include action-oriented shoppable ad formats
Advanced tactics for driving conversions on Facebook, Instagram, Pinterest, and Snapchat
Best practices for direct response marketing including segmentation and personalization
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
Franchise in India: Top 5 Fastest-Growing Sectorssairamapppl
Explore India's thriving franchise landscape with the top five fastest-growing sectors: Food and Beverage, Health and Wellness, Education and Coaching, Retail and E-commerce, and Automobile Services. Partner with Fox&Angel to navigate the complexities and achieve long-term success in the Indian market. Contact us today!
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Instagram Marketing in 2017: Running Successful Paid and Organic CampaignsElliott Moore
Join Kirby Anderson, Product Specialist, Solutions at AdRoll, and Blaise Lucey, Director of Product and Content Marketing at Bitly, as they discuss how your business can make the most out of organic and paid advertising on Instagram.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
The 2024 Prime Day Panel: From Preparation to ProfitTinuiti
Are you prepared to expand your brand’s reach and attract new customers during the biggest shopping event of the year? Prime Day isn’t just about discounts and deals; it’s an opportunity for brands to stand out amidst the digital frenzy. At Tinuiti, we understand the challenges you face in reaching and engaging with a broader audience on Amazon. From the need to boost brand visibility to streamlining operational efficiency, we’ve heard your concerns loud and clear.
With Prime Day 2024 on the horizon and the economy showing no signs of slowing down, now is the time to seize the opportunity. In 2023 alone, shoppers splurged nearly $13 billion during Prime Day—a testament to the event’s monumental impact.
Our panel of seasoned experts is here to guide you through the maze of Prime Day prep. Learn the art of tailoring your messaging and what kind of offers are most likely to re-engage customers and drive unparalleled sales. We’ll dive into strategies that have shown the greatest success for business growth, sharing insights on what works (and what doesn’t) when it comes to navigating Prime Day madness.
The 15 Minute Breakdown: 2024 Beauty Marketing StudyTinuiti
Are you ready to paint the town red with your beauty marketing expertise? Get ready to shake up your strategies and dive deep into the world of beauty marketing. From the rise of influencer marketing to the growing prominence of digital platforms, staying ahead of the curve is essential for marketers seeking to make an impact.
Join Tinuiti’s Director of Research as he navigates through a treasure trove of data derived from our extensive 2024 Beauty Study. From decoding the shopping habits of different generations to uncovering the digital hotspots for beauty buffs, don’t miss your chance to join the beauty elite and make waves in the industry. Grab your front-row seat now for Tinuiti’s glam-packed webinar where you’ll be the first to receive Tinuiti’s Beauty Study.
Media Buying In An Election Year: Strategies, Insights, And TrendsTinuiti
The Last One: The finale hits a high note with an exploration into the complex realm of political spending on streaming platforms. While the topic may seem daunting, rest assured, it’s a voyage worth exploring for your brand and we’re here to help you navigate it safely.
Join Tinuiti’s seasoned strategy expert and NBCU’s brand partnerships specialist as they unveil powerful tactics tailored for success in this high-stakes arena. We’ll compare streaming channels with traditional ones, offering invaluable insights into how political advertisers activate their campaigns on streaming platforms.
The Power Of Podcast: Driving Full-Funnel GrowthTinuiti
The One with Audio: Podcasts aren’t just ear candy; they’re tools for igniting purchase intent. Discover how podcasts seamlessly fit into the full marketing funnel, from brand awareness to conversion, and uncover the diverse digital inventory options waiting to elevate your strategy.
Join Tinuiti’s Media Operations expert alongside sales pros from SiriusXM as they share insights into amplifying your brand’s voice in the ever-expanding universe of digital audio.
Measuring Brand Equity: Navigating Video’s New TerrainTinuiti
The One with the Panel: Join this discussion for illuminating insights into data utilization, AI’s impact on ad effectiveness, and innovative approaches to tracking consumer behavior beyond cookies.
Our panel features client strategy experts from Tinuiti, the multichannel data platform, Rockerbox, the global software leader in digital insights and research, Cint, and the digital tracking and consumer insights platform, YouGov Signal. Don’t miss this opportunity to gain a deeper understanding of brand measurement’s challenges, and opportunities now and in the future.
Navigating The Cookieless Era: Maximizing 1P Data In StreamingTinuiti
The One with Roku: Discover why contextual solutions and reliance on 1P audiences are the keys to the future.
Join Tinuiti’s Vice President of Advertising Operations along with Roku’s Head of Performance Sales as they navigate the challenges and opportunities in measurement and targeting presented by the demise of cookies. They will dive into the critical role of 1P data, exploring its impact on audience planning, targeting, and performance.
State Of The Union: The Past, Present & Future Of Digital MediaTinuiti
The One with Disney: We’re kicking off the first episode of Tinuiti’s streaming series with a journey through the state of audio and video advertising and an inside look into future trends.
Join Tinuiti’s Chief Investment Officer and Disney’s Performance Marketing expert as they team up to give you insights into the current landscape of CTV usage, compare the customer experience on streaming TV versus linear TV, and explore the migration of live sports and tentpole events to ad-supported streaming platforms. Learn how streaming video integrates with other marketing channels, opening new opportunities for your brand’s outreach strategies.
The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...Tinuiti
Are you ready to unlock the secrets of the home services industry? Join us as we dive deep into the ever-evolving world of home services. As consumer habits shift across social, search, and streaming platforms, Tinuiti is here to guide you on where to focus your marketing efforts for maximum impact.
Tinuiti's survey of 1,000 US homeowners will explore consumer preferences and future expectations for home service providers.
Amazon’s continued dominance of the digital commerce landscape presents an ever-evolving set of both challenges and opportunities for brands.
Join industry leaders from Tinuiti alongside the all-in-one Amazon selling platform, Jungle Scout, data and analytics tool, Daasity, and complete multichannel commerce platform, StoreAutomator, to discover how leading brands are differentiating themselves in a platform traditionally seen as brand agnostic. With brands expanding across multiple retailers, discover the secrets to maintaining brand consistency. Explore strategies to extend your brand messaging seamlessly across all platforms.
How to use Curated Deals to Drive Programmatic SuccessTinuiti
Don’t just keep up – get ahead. Join us for an enriching discussion that blends technological insights with real-world applications, propelling your approach to digital marketing into the future.
Join experts from Tinuiti and Microsoft Advertising as they dive into some of the most important topics in the programmatic industry right now. With the help of Microsoft’s technology, Tinuiti can provide quality curation, inventory, and sustainability for your programmatic campaigns. We’ll explain how to apply these key drivers to your campaign success.
Your Map to Navigating the Future of Amazon and Retail MediaTinuiti
Explore the future of ecommerce and retail media in this dynamic panel featuring industry leaders from Tinuiti, and Amazon, along with omnichannel marketing platform, Skai, and the technology and data platform helping brands accelerate ecommerce from all existing touchpoints, SmartCommerce.
Join our experts as they unravel trends, unveil predictions, and provide foresight that positions you at the forefront of industry evolution.
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?Tinuiti
In the dynamic landscape of modern marketing, understanding the intricate dance between digital media and in-store sales is paramount.
Join Tinuiti’s Commerce Media and Marketplaces experts, alongside the collaborative commerce platform, Crisp. This insightful webinar will dive into the why and how behind omnichannel measurement, the new gold standard for brand growth. Don’t miss the opportunity to uncover data-driven strategies with real-world success stories
How Can I Reach Custom Audience Segments on Amazon?Tinuiti
Are you ready to elevate your advertising strategy? In the past, brands were limited to pre-built audiences on Amazon, but Amazon Marketing Cloud (AMC) has changed the game, offering unparalleled flexibility and precision.
Join Tinuiti’s Marketplaces expert, Jonathan Cole, for a deep dive into AMC, which gives brands the freedom to craft personalized audiences, revolutionizing your approach to ad targeting. Gain valuable insights to enhance your messaging, drive higher conversions, and foster business growth. Explore real-life case studies showcasing brands that have harnessed AMC to achieve success.
Amazon and Retail Media State of the Union: Charting the CourseTinuiti
Join one of Tinuiti’s star thought leaders, Elizabeth Marsten, as she dives into the current state of Amazon and Retail Media. She’ll kick off the Summit with a State of the Union-type set-up before diving deep into the intricacies of Amazon and how it’s defining the entire retail media landscape.
This forward-thinking session will help you stay ahead in the rapidly changing world of retail media and Amazon. Gain valuable insights into the trends, challenges, and groundbreaking developments that unfolded in 2023, and preview what’s to come in 2024.
How do I effectively personalize messaging to my audiences?Tinuiti
Personalization is the key to capturing your audience's attention and driving meaningful engagement. Join us in this session as we explore the art and science of effectively personalizing your messaging.
The panel includes Tinuiti’s Lifecycle Marketing expert and marketplaces expert, along with conversion optimization platform, Justuno, omnichannel marketing platform, Skai, and customer marketing platform, Okendo. We'll examine how technology, data, and strategic investments are reshaping the traditional upper funnel approach while sharing experiences, challenges, and surprising insights from the year 2023.
How do I ensure my marketing building blocks are 2024 ready?Tinuiti
Join us on this journey to unveil the building blocks that will shape your brand’s success in 2024. Our expert panelists will arm you with the knowledge and strategies needed to ensure your marketing foundation is rock-solid and 2024-ready.
Tinuiti experts from Paid Search, Retail Operations and SEO will be joined by eCommerce fulfillment solution, ShipBob, search intelligence platform, Adthena, and cross channel marketing platform, Iterable. Our panelists will guide you through the intricacies of Paid Search strategies, dive into the ever-evolving world of SEO, focusing on the key elements that drive visibility and organic growth for your brand. Learn how to reinvest in your business by optimizing your commerce strategy to drive both revenue generation and recovery and make your brand stronger than ever.
How do I break down barriers between channels?Tinuiti
Don't miss this opportunity to gain real-world insights from experts who have successfully overcome the hurdles of operating across multiple channels.
Tinuiti’s Commerce Media expert will be joined by modern soda company, Poppi, and personal care company, Nécessaire. Their unique experiences and success stories will shed light on navigating omnichannel marketing, offering a glimpse into how successful brands are handling channel integration.
How do I make bold (yet strategic) bets to improve future performance?Tinuiti
Staying ahead of the marketing curve requires a unique blend of audacity and strategy. How can you make bold moves that propel your brand into the future while ensuring every bet you place is a strategic one?
The panel includes Tinuiti’s streaming and client strategy experts, joined by one of the world’s leading media and entertainment companies, NBCUniversal. Dive into the future of advertising where television becomes not just a viewer’s delight but a shopping destination. We’ll explore the transformation of TV ads into shoppable experiences, and how to place your bets strategically for maximum impact.
How do I reach the optimal level of investment for maximum impact and efficie...Tinuiti
The quest for the perfect media investment strategy is marked by both challenges and opportunities. Whether you’re navigating the Streaming or Commerce landscape, finding that elusive sweet spot where investment yields maximum impact and efficiency is the ultimate goal.
Tinuiti’s media, client strategy and marketplaces experts will be joined by mobile app attribution and analytics leader, Kochava, and unified marketing data platform, Singular. Our expert panelists will share their predictions and insights for the upcoming year. We’ll leverage the power of data and analytics to paint a clear picture of the marketing landscape ahead.
How do I ensure both my media and creative is data-driven?Tinuiti
In the world of digital marketing, where innovation is fueled by data, creative testing is the heartbeat of effective campaigns. No longer can we rely solely on intuition; we must let the data be our guide.
Tinuiti’s Paid Social and design experts will be joined by our partners from marketing measurement platform, Rockerbox, mobile growth and attribution platform, Branch, A/B testing and conversion optimization platform, VWO. This panel discussion will leave you with strategies to ensure your Paid Social campaigns not only resonate with your audience but lead them to take action.
2. Today’s Logistics
Katherine Bishop
Marketing Coordinator
Recording & slides will be in your inbox
shortly after the session
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Join our poll questions - including if you want to talk to
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3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
6. Agenda
● What you need to know about Snapchat
● How Snap Fits Into Social Strategy
● How to Activate
● Q&A
6
7. How is your brand currently utilizing
Snapchat?
● Regularly creating and sharing engaging content on our
snapchat profile
● Leveraging AR lenses to create interactive and fun
experiences for our audience
● Collaborating with influencers and creators to expand
brand outreach
● Not using it at all but want to
POLL
9. Snapchat exists to enhance
relationships between friends,
family, and the world
“Real relationships,
real influence, real results”
This is achieved through our large and unique
audience, diverse ad formats, and proven
results.
C O N F I D E N T I A L
10.
11. More than any other social
network.
Source: Neuro-Insight Study, Commissioned by Snap Inc, 2022, US
Which social platform do
you go to connect with
close friends?
10%
34%
61%
75%
12.
13. Source: GWI Q3 & Q4 2022. Sample Size: 10,525 Snapchatters aged 18-64 who use
the platform daily. Market: USA.
Snapchat’s daily reach
is unduplicated.
Exclusive Daily Reach of Snapchatters (18+)
% of Snapchatters who do not use this platform daily
46% 50% 56%
68%
81% 83%
14.
15. 100 index
Platform Happiness
Making Snapchat the happiest platform!
Source: Goodques Path to Purchase study commissioned by Snap Inc, 2021
Ranked as
the #1 Happiest
Platform
16.
17.
18. Enhancing real relationships across
five distinct tabs
Map
350M Snapchatters use
Snap Map each month
Chat
383M Snapchatters use Chat
each day, including 150M with
My AI
Camera
250M Snapchatters use AR
each day. Shopping is the #1
reason they use AR
Stories
70M+ reach in each of sports,
news and entertainment
shows and publisher content
Spotlight
400M MAU. Time spent
tripled YoY. Fastest growing
tab
20. Full Funnel Marketing Drives Better Performance
AWARENESS
CONVERSION
AWARENESS
CONSIDERATION
Collection Ads/DPA
Snap Ads/DPA
Story Ads/DPA
Shoppable AR/DPA
Snap Ads
Story Ads
Collection Ads
AR Leans
Commercials
Snap Ads
Leverage Snapchat’s full suite of ad formats
to achieve optimal results
Snapchat is great for gaining high reach with
unduplicated audiences with the added advantage of
low CPMs.
Their unique AR integration and expanding DR
capabilities makes it an ideal platform to capture the
attention of digital native Millennial and Gen Z users.
Advanced audience targeting based on lifestyles,
shopping activity and online behaviors can drive
additional performance by allowing you to reach the
right users where they engage the most.
21. Ad Formats for All of Your Objectives
Bespoke AR Lens Shoppable AR Lens Snap Ad Collection Ad Story Ad Commercials
in the Camera within Content
between Friends’ Stories, or within Publisher Shows + Spotlight only within Shows
22. E-Commerce Experiences in Snapchat
Screenshot Screenshot Screenshot Screenshot
Dynamic Ads Snap Ads Collection Ads Story Ads
23. E-Commerce experiences in Snapchat
Screenshot Screenshot Screenshot Screenshot
Dynamic Ads Snap Ads Collection Ads Story Ads
Of Snapchat’s business comes from Direct Response
advertising, making this a vital addition to lower funnel
strategies across industries
Over 50%
24. Augmented Reality is The Digital Layer
That Enhances the World Around You
250M
Snapchatters use AR each
day. Shopping is the #1
reason they use AR
47%
Snapchatters exposed to
media that included an
Apparel Lens were 47%
more likely to purchase.
25. AR Drives 5x More Attentive Seconds Than Social
Platform Averages
WHERE TO FIND THEM
THE BENEFITS
Camera Carousel, Lens Explorer, Friend
Stories/Snaps, Snap Ads, MyAI
● Create interactive moments with augmented reality
experiences. Lenses use augmented reality to place
objects and animated characters in Snaps – it appears as
if they’re really there!
● Connect to catalogues to drive commerce behavior -
sampling, product demonstration and purchase
● Exposure vs Experience: Lenses are the only digital ad
format that puts the end user in the creative.
CREATIVE VARIETY
COMPLEX BESPOKE INSTANT
26. Liquid I.V. Drives Incrementality and
Efficiency with AR On Snapchat
RESULTS
In the past, health and wellness brand
Liquid I.V., leveraged both Snap Ads and
Story Ads to drive purchases for their
hydration essentials. Liquid I.V. wanted to
step out of their comfort zone while
scaling their e-commerce success and
driving brand growth, so this time around,
the brand opted for something a little
different — and more immersive — to
deliver to their consumers.
Enter: augmented reality!
CHALLENGE
● The brand’s campaign objective was to increase reach and drive
performance while simultaneously reducing the cost per incremental
● To reach this KPI, Liquid I.V. decided to incrementally introduce AR to
Snapchatters, splitting their campaign into two parts. First, the brand
sought to drive engagement and target a broader prospecting
audience with a Swipe-Up Lens
● Liquid I.V. also pursued a broad-distribution Lens that would allow
them to scale even more, targeting the perfect niche holiday: National
Hydration Day
● The Audience Lens for the first half of their campaign reduced cost
per Incremental across all metrics and improved performance.
● The National Lens for the second half of their campaign was also
exceptionally successful, driving a 73% incremental reach while
continuing to drive down CPIS.
SOLUTION SUMMARY
brand awareness lift
with audience lens
purchase intent norm
with national lens
+2.5x
20x
CASE STUDY
27. Full Funnel Success On Snapchat Leverages Multiple Ad
Formats with Both Camera and Content Placements
Awareness Consideration Conversion
● Snap Ads
● Commercials
● AR Lenses
● Collection ads
● Snap Ads
● Story Ads
● Story Ads
● Collection ads
● Catalog Sales
● AR Shopping
Lenses
(Try-On)
2.3x
higher Conversion
Lift than single
Ad products
2.1x
as likely to drive
significant
Purchase Intent
28. Key Tips for a Successful
Snapchat Activation
28
29. How to Approach Campaign
Set-Up for Testing
Plan for at least a 4 week test flight. Assuming all pixels and CAPI
are in place, campaigns will require a learning phase to reach
optimized delivery.
Be realistic about your budget and goals. Having a healthy budget
of ~$50k for a test flight will ensure you drive enough early
conversions to exit the learning phase efficiently. Bonus:
frontloading you campaign with expedite learning!
Identify your objective and know how you’re going to optimize for
success. Once you know what you’re trying to achieve it’s easy to
determine your bid and optimization strategies, KPIs, targeting and
ad product mix.
31. Clothing Brand Drives Stronger ROAS
with 7/0 Optimization
Snapchat typically defaults to a 28-day click
& 1-day view attribution window, often
leading to lower last-click conversion rates
and under reported attribution in third-party
tools. Understanding the true value of Snap
in the media mix and it’s capability to reach
users who are more likely to convert quickly
is critical to Brand’s success.
Tinuiti hypothesized that a 7/0 optimization
would drive stronger results for our
Snapchat campaigns (both in-platform &
third-party tools) by shifting away from
28/1 optimization
CHALLENGE
● Leveraged Tinuiti’s access to early 7/0 beta using the
top acquisition audience (Women’s Fashion Interests)
and activated two ad groups side by side to compare
optimization strategies
● 7/0 Optimization drove 100% stronger
platform-reported ROAS and showed a 250% stronger
ROAS in third-party reporting tools at a 51% more
efficient CPA
● Tinuiti recommended rolling out ad sets with 7/0
optimization windows across entire Snapchat
account in efforts to mirror this improved efficiency,
platform return, and revenue & ROAS lifts
SOLUTION SUMMARY
CASE STUDY
RESULTS
Stronger ROAS compared
to BAU Ad Set
More efficient CPA
compared to BAU Ad Set
100%
51%
32. Organic Snapchat Presence + Paid Ads Drives Higher
User Intent
Aligning organic and Snap paid ad content
experiences on Snapchat improves the intent of
actions and downstream conversions.
Create a consistent playback experience to
encourage Snapchatters to perform high-value
actions with greater intent
Bring high performing organic content into paid
campaigns to keep the momentum going and
drive higher returns
36. Real relationships. Real influence. Real results.
Need for a broad way to reach users with
your brand message
Snapchat reaches more than 750 million users
monthly
Snapchat delivers 3.6x more attentive seconds
than any other ad format or platform
Snapchat has the full funnel solutions to help you
reach your customers, with your authentic voice
91% of Snapchatters say this is a happy
environment
75% of Snapchatters say this is a network
to chat with close friends
Nearly 50% of Snapchatters do not use TikTok,
and are uniquely found on Snapchat
Need for proven results
Need for diversity of ways to engage
with customers
Need for a receptive environment to tell
your brand story
Need to reach real people in a
meaningful way
Need to reach users that can’t be
reached in other places
C O N F I D E N T I A L
