This document contains information about a new interactive advertising technology called Search & Display. It allows consumers to search real-time inventory within display ads. Search & Display is said to increase engagement, relevancy, and time spent compared to traditional display ads. The document provides examples of how auto dealers can integrate their new and used vehicle inventory into Search & Display ads, allowing consumers to search the dealer's inventory and link directly to vehicle detail pages within the ad unit. Analytics data on user behavior, views, and time spent within the ads is also collected. Search & Display is highlighted as being effective across devices and having higher click-through rates than standard ads.

1. New
Interactive
Advertising

2. Market Projections
Ad Spend: 2016 ( in $Billions)
BANNERSDISPLAYSEARCH MOBILE
$24.4 $25.2 $2.9 $36.9
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3. $12 billion Insurance
$15.3 billion
$7.39 billion
$9.1 billion
$1.43 billion
$1.0 billion
$4.39 billion
$1.2 billion
$2.11 billion
AUTOMOTIVE
Real Time Inventory
Opportunities (and their 2013 Ad Budgets)
Targeted Advertising Categories
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4. In the Automotive AD Jungle, how do we
make
Display advertising more effective ?

5. Problem:
Display advertising performance and ROI is in freefall and
continues to decline
Nearly two-thirds of all consumers resist clicking on ads which
force them to leave the page
Engagement rates are at a new low
If consumers aren’t expected to click, why is click through so
widely used as a performance metric for display ads?
Advertisers want to buy audience, not just inventory
Sources: eMarketer, Comscore (2013)
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Search&Display. A disruptive new digital advertising technology that
enables consumers to search data-driven content in real time
within display. Search & Display Delivers:
Solution:
INCREASED
ENGAGEMENT
ENHANCED
RELEVANCY
AUGMENTED
TIME SPENT

6. We know…
“Deep Linking” to VDP (Detail Pages )
Delivers Twice as Many Real Shoppers
– and Twice the Shopping Engagement
Len Short, Lotlinx Founder January 25, 2014
And in the Automotive world
that……
Engagement is the new ROI
"Consumers who "dwell," or linger on ads, are more likely to convert from lookers into
buyers. They not only increase the time spent with the creative piece, but conduct more
brand-related searches on engines and continually return to the company's Web site"
Eyeblaster, Microsoft Advertising and Comscore.

7. How does Glenmore Audi enable users to
link to (VDP) Vehicle Detail Pages with
Search&Display ?New Search&Display campaign
integrates new and pre-owned
inventory from the Glenmore
Audi lot.
The campaign features actual real time
lot inventory and allows users to select
their individual choice of car, link to the
VDP ( Vehicle Detail Page), inside the ad
unit, before clicking through to the
selected car landing page on the
Glenmore Audi site.
Click here to view demo ad

8. How does Midtown Volkswagen enable users
to link to (VDP) Vehicle Detail Pages with
Search&Display ?New Search&Display campaign
integrates new and pre-owned
inventory. from Midtown
Volkswagen
Unlike so much online marketing
platforms today, Search&Display is not
just another rich media ad. It's an
opportunity to have a real time truly
one2one conversation with consumers -
a search dialogue. Through the use of
seamless development, we help auto
dealers integrate all their inventory into
their Display Advertising campaigns and
allow marketers capture a complete real
time measurement of users’ activity and
search intent.
The Midtown Volkswagen campaign
features actual real time new and used
inventory and allows users to select their
individual choice of car, link to the VDP
( Vehicle Detail Page), inside the ad unit,
before clicking through to the selected
car landing page on the Midtown
Volkswagen site.

9. How does the Humberview Group of 24 Dealers
enable buyers to link to (VDP) Vehicle Detail Pages
with Search&Display ?
New Search&Display campaign
integrates pre-owned inventory.
from each lot for 24 Dealers.
Search&Display outperforms Rich Media
by enabling users to not only interact
with the marketing message, the user
can search the dealer’s inventory, which
significantly increases relevancy and
recall. When all of these effects are
combined, the result is an increase in
clicks and conversions, as compared to
Standard Rich Media Creative.
The campaign features actual real time
lot inventory from 24 Dealers and allows
users to select their individual choice of
car, link to the VDP ( Vehicle Detail
Page), inside the ad unit, before clicking
through to the selected car landing page
on a dynamic dealer site .

10. Humberview Results
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11. Measuring interaction with Search&Display
Analytics engine The Analyzer, provides a real
time insight into the user’s engagement, behavior
and intent, plus valuable data analysis on views,
IP addresses and time spent exceeding industry
standards.
•Real Time Impressions
•Real Time Click Throughs
•In ad inventory Views
•Product/Brand Engagement
•Real Time Most Popular Performance
•Real Time Analysis of Time Spent
•In ad unit audience behavior
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The Analyzer

12. Dynamic across all Devices and Browsers
Inoventiv’s Search inside Display
technology is very, very
sticky, and also provides
advertisers with the real time
metrics which document an
ad’s success on any device!
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13. What makes Search&Display unique ?
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Dramatically increases engagement time– a huge increase in the time
spent interacting with the ad
Click thru rates of over 7 times more than standard ads – because the
user chooses the content of the ad the are more likely to find what
they are looking for and therefore click thru to vehicle details
pages
One creative execution provides infinite merchandising opportunities
as a dealer can link to new and used inventory in same ad
More vehicles viewed as consumers can conduct multiple searches
Cost effective as cost per click is over 10 times lower than standard
formats.

14. Award Winning Technology
Inoventiv’s Search&Display technology has won the IAC award for
best online ad 2 years running for its innovative and amazingly
successful ads
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“Search and Display enhances the consumers shopping
allowing the customer to search for what’s real and what’s
available NOW. We LOVE it.”
Shelly Hebert, Business Development & Marketing
Manager Glenmore Audi

15. For more information please take a look at our website
www.inoventivcorp.com or contact:
David Bayliss
Business Development Director
Tel: 289 649 1133 Cell: 289 339 4043
david@inoventiv.com