In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?

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2. Objective
With multiple campaigns spanning six months, Zuji seeks a media partner that
can deliver mass reach as well as produce engaging creatives.
Key Objectives:
o Excite potential customers with ongoing flash sales
o Educate customers so they successfully navigate multiple
promotional mechanics
o Engage readers with useful and inspiring content so they connect
with the brand beyond the transaction

3. Campaign Strategy
SPH Magazines created a campaign with a creative mix of
content marketing and tactical ads.
This was deployed across SPH Magazines’ network of print,
websites and digital editions, aggregating a reach of:
4.7 Million

4. Automated feed of
latest content from
Zuji’s blog
DIGITAL
Interactive
Interstitial
ONLINE
Animated HTML5 banners
PRINT
A series of print
advertorials
Execution

5. Execution
Animated HTML5 banners
Layering and sequencing of animation helped
to simplify complicated promotional messages
within a small space.
All animated banners were created by SPH
Magazines and run throughout our network of
websites.

6. Automated feed
of latest content
from Zuji’s blog
Interactive
Interstitial
Execution
Inserted within the
pages of our digital
editions, this unit
leverages on readers’
‘reading’ frame of
mind to encourage
them to click through
to Zuji’s own content.
Powered by HTML5,
readers can get more
information about the
offer within the page.
All interstitials were
produced by
SPH Magazines’
creative team.

7. High performance ad formats
Dynamic interstitials, an innovative digital ad format that adapts to
individual reading habits on tablets, were used.
o No fixed page placement: This means that ad exposure is
guaranteed whenever or wherever the reader commences
reading.
o Repeat exposure for top-of-mind recall: The ad is served
repeatedly at intervals.

8. The Impact
Through continuous optimisation of the creative and media mix, the
campaign achieved high and deep engagement:
Overall CTR: 0.2%
Industry CTR average: 0.05%*
Digital Interstitial: 51% Interaction Rate and 3% CTR
Industry CTR average: 1.54%*
* Source: Google Display Benchmarks

9. The SPH Magazines Advantage
PREMIUM
audience
We connect you with 7.5M
discerning consumers who
are highly-engaged with our
award-winning content.
Research shows that they
are also among the most
affluent in their respective
markets and prepared to
spend.
ANY TIME,
ANY WHERE
With 360 consumer touch
points spanning our print
and digital magazines,
websites and on-ground
events, we are able to
reach busy consumers
wherever and whenever.
Rapid
SCALABILITY
Through our audience
networks, we are able to
amplify and optimise your
campaign with the
convenience of a single
creative and media
contact.
Guaranteed
BRAND SAFETY
Your brand messages
will appear alongside
our enriching and safe
content, further building
your brand reputation in
potential consumers’
minds.
Interested to see how the SPH Magazines Advantage can work for your brand?
Contact us for a discussion.