NAVTEQ's LocationPoint advertising allows advertisers to connect with consumers based on their precise location via affiliates. It provides a one-stop location-aware ad network for global advertisers to deliver targeted promotions to consumers as they navigate locations on mobile devices. Affiliates benefit by gaining an easy to integrate turnkey platform to monetize location-aware content and applications, providing relevant high-value ad placements and new revenue streams. Research shows that when ads are relevant and local, consumers find them valuable and are more likely to engage with brands.
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
AIQ Genie - Omni-Channel advertisement platform powered by AIaiqtech
AI computer vision technology for image matching can be deployed to bring Offline 2 Online and Online 2 Offline engagement. Any print, magazine, product logo, billboard, advertisement, image, live TV, video can become a revenue monetisation medium with a mobile bespoke call to action such as mCommerce, mCoupon, exclusive content and drive measurable engagement and data analytics.
Native Meets Programmatic: What’s In It for Users and AdvertisersSavage Marketing
By Eddie de Guia – PubNative
Over the past years, mobile ad formats have significantly evolved offering innovative ways to reach and engage relevant customers. Native advertising has become the gold standard in mobile while programmatic advertising has become the norm in how we buy and sell digital inventory. As mobile adtech continues to innovate faster than ever, we are looking for the most efficient ways to bridge existing distribution channels. What are the challenges native and programmatic face? How does the future look like for these advertising forms?
Balihoo Local Display Advertising - A Field Guide for Multi-Location BrandsBalihoo, Inc.
National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
In partnership with Rubicon, Krux, MaxAxion and Kagiso Media.
AdJoin helps publishers increase their advertising revenue by repackaging their unsold inventory into unique audience segments.
Vessl is a portable in-venue smartphone charging solution and proximity marketing network that is currently offered in restaurants like Buffalo Wild Wings, Original Joe’s (FranWorks), Hard Rock Cafe, and other venues like Trump Hotels, AT&T Park, and Virgin Atlantic Clubhouses.
With smartphones in the pocket of nearly 70% of US consumers, and battery life often times being the number one issue related to smartphones -- Vessl gives people a charge when and where they need it most. For businesses, Vessl provides a unique opportunity to solve a nagging and growing problem for their customers all while leveraging each devices' proximity marketing features for their own in-venue mobile activations or to earn revenue on third-party promotion.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Footfall or footfall attribution, the number of people entering a store or shopping area in a given time, is an essential indicator of how successful a brand is at bringing people into their brick and mortar stores. Brand awareness and reach of advertising are the basis of advertising, the crucial link for ROI measurement and conversion to in-store sales is footfall attribution.
The Evolution of OOH through Programmatic Drew Thachuk
Like most industries, out-of-home ad networks are undergoing a major digitization transition,affecting their network operations and sales processes. Global OOH ad spend is on the rise, driven by increased investment by media owners in technology and digital signage. This transition has made the medium more flexible and measurable, making it more easily executable and comparable alongside other digital channels. Most networks have begun steps to enable programmatic sales on their networks
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15Digiday
This webinar from RhythmOne and Digiday addresses just what premium programmatic really is, how advertisers and brands can use it to their advantage and why direct relationships are still the key to executing successful cross-channel strategies.
WEBINAR: How To Bring Native And Programmatic Advertising TogetherInMobi
Take-aways from this webinar include a global perspective on native programmatic based on original InMobi research, state-of-the-art examples of native programmatic campaigns, and tips from Adelphic and InMobi on how to make effective use of mobile programmatic campaigns now.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
AIQ Genie - Omni-Channel advertisement platform powered by AIaiqtech
AI computer vision technology for image matching can be deployed to bring Offline 2 Online and Online 2 Offline engagement. Any print, magazine, product logo, billboard, advertisement, image, live TV, video can become a revenue monetisation medium with a mobile bespoke call to action such as mCommerce, mCoupon, exclusive content and drive measurable engagement and data analytics.
Native Meets Programmatic: What’s In It for Users and AdvertisersSavage Marketing
By Eddie de Guia – PubNative
Over the past years, mobile ad formats have significantly evolved offering innovative ways to reach and engage relevant customers. Native advertising has become the gold standard in mobile while programmatic advertising has become the norm in how we buy and sell digital inventory. As mobile adtech continues to innovate faster than ever, we are looking for the most efficient ways to bridge existing distribution channels. What are the challenges native and programmatic face? How does the future look like for these advertising forms?
Balihoo Local Display Advertising - A Field Guide for Multi-Location BrandsBalihoo, Inc.
National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
In partnership with Rubicon, Krux, MaxAxion and Kagiso Media.
AdJoin helps publishers increase their advertising revenue by repackaging their unsold inventory into unique audience segments.
Vessl is a portable in-venue smartphone charging solution and proximity marketing network that is currently offered in restaurants like Buffalo Wild Wings, Original Joe’s (FranWorks), Hard Rock Cafe, and other venues like Trump Hotels, AT&T Park, and Virgin Atlantic Clubhouses.
With smartphones in the pocket of nearly 70% of US consumers, and battery life often times being the number one issue related to smartphones -- Vessl gives people a charge when and where they need it most. For businesses, Vessl provides a unique opportunity to solve a nagging and growing problem for their customers all while leveraging each devices' proximity marketing features for their own in-venue mobile activations or to earn revenue on third-party promotion.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Footfall or footfall attribution, the number of people entering a store or shopping area in a given time, is an essential indicator of how successful a brand is at bringing people into their brick and mortar stores. Brand awareness and reach of advertising are the basis of advertising, the crucial link for ROI measurement and conversion to in-store sales is footfall attribution.
The Evolution of OOH through Programmatic Drew Thachuk
Like most industries, out-of-home ad networks are undergoing a major digitization transition,affecting their network operations and sales processes. Global OOH ad spend is on the rise, driven by increased investment by media owners in technology and digital signage. This transition has made the medium more flexible and measurable, making it more easily executable and comparable alongside other digital channels. Most networks have begun steps to enable programmatic sales on their networks
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15Digiday
This webinar from RhythmOne and Digiday addresses just what premium programmatic really is, how advertisers and brands can use it to their advantage and why direct relationships are still the key to executing successful cross-channel strategies.
WEBINAR: How To Bring Native And Programmatic Advertising TogetherInMobi
Take-aways from this webinar include a global perspective on native programmatic based on original InMobi research, state-of-the-art examples of native programmatic campaigns, and tips from Adelphic and InMobi on how to make effective use of mobile programmatic campaigns now.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
A presentation given at the Direct Marketing Club of New York on the need for brands to embrace cross-device marketing. Plus a concrete plan to quickly adopt a cross-device posture in your marketing. Includes actual cross-device campaign case studies.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
An Insider's Guide to Mobile AdvertisingOrigami Logic
- Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.
- Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile.
- Implement a well-defined measurement system that enables valuable insights from your mobile initiatives.
Similar to Navteq LocationPoint Presentation020110 (20)
2. Agenda Why Location Relevance is Advertising’s Next Big Thing Why Location Based Advertising is a Win-Win-Win for Advertisers, Consumers & Affiliates How NAVTEQ’s LocationPoint Advertising Helps Affiliates Fully Exploit the Location Based Advertising Opportunity 2
3.
4. Building a global location-enabled network Premium Mobile Network Location Enabled Network
5. The Opportunity LBS is projected to be a $13B business worldwide by 2013, up from $515M in 2008 Driving directions/navigation and weather lead LBS applications Consumers want local alerts and special offers or promotions from nearby stores or other retailers Source: Business Week 6
6. The Opportunity 96% of consumer purchases are still made at brick and mortar locations Which means advertisers care deeply about influencing consumer behavior and purchasing decisions near potential point of purchase LBS provides the platform Source: istockanalst.com 7
7. NAVTEQ’s LocationPoint™ Advertising NAVTEQ’s LocationPoint Advertising lets advertisers directly and more personally connect with consumers via affiliates 8
8. Why LocationPoint™ Advertising Location Relevant: Reach the consumer when they’re near a purchase decision. Integrated: Incorporate the offer into the content so that the message seamlessly adds to the user experience. Compelling: Entice consumers with special calls to action such as click to route, click to coupon, click to call. 9
9.
10. Provides a global one-stop shopping location-aware ad network inside navigation and location relevant applications and wireless devices
11. Enables advertisers to deliver GPS-targeted promotions to consumers as they navigate their lives
13. An Advertiser’s Nirvana Research underscores that LPA ads work Seventy-two percent of consumer find ads acceptable on navigation devices Forty percent said they used their GPS device seven days a week At least 50% of respondents that were exposed to a brand recalled seeing that brand (aided and unaided) On average, 7% of people who reported seeing an ad on their navigation device for a certain brand, clicked on that ad for information on nearby locations On average, 19% of people who recall seeing a specific ad reported clicking through for information on nearby locations Up to 6% of navigation device users visit a business location because of seeing a advertisement on their navigation device Source: Proprietary Research with MSRI on One-Way Advertising Usage and Effectiveness 11
14.
15. Value ads that are in context and integral to the experience
16. Like having special access to coupons and sales informationSource: Proprietary with IPSOS; “Place-Based Dynamic Content Products & Advertising” 12
32. The Experience on One-Way Devices Ads rotate throughout a consumer’s interaction with the device: When the device is turned on Point of Interest Search Checking for traffic information When an ad is served to a device, the user has the option to interact with the ad by simply clicking on it. When stopped or at the final destination Coupon
33.
34. NAVTEQ LocationPoint™ uLocate Example Call to Action Users view the ad and, from there, can view coupons, visit advertiser’s web site, call, view maps and get directions. Coupon Page Users view and interact with the intent to redeem at the nearest retail location. Banner Ad Ad banner appears along the bottom bar. Users click on ad to enlarge. 17
35. NAVTEQ LocationPoint™ Loopt Example Map Banner Ad The advertiser’s banner appears along top bar. Consumer clicks to enlarge. Coupon Page Users view and interact with the intent to redeem at the nearest retail location. Landing Page Consumer views the ad and, from there, can click to view coupon, visit advertiser’s web site, call, or view maps and directions.
44. Ad Inventory for Content Ad Affiliation 1 Provides Content in exchange for Ad Space Customer/Affiliate Ad Sales Content 3 NAVTEQ Sells Ad Space Content Customer provides Ad Space in device/application 2 LPA Platform ADVERTISER 4 [Optional] Shares Ad Revenue with Customer 5 Pays NVT
48. Affiliate Engagement Process Contract Negotiation Term Sheet And Agreement Final Agreement, Verification and Launch Workshop: Ad Placements Financial Model Business Terms (Ranges 4-8 hrs) LocationPoint Product and Technical Presentation* (Optional) LocationPoint Overview Ad Placement Spec** Ad Integration Development*** NAVTEQ Driver AE Leads LocationPoint Team Leads(BD/PM) * NAVTEQ provides API Specification and Integration Guidelines documents ** Customer responsible for Spec, with LP PM and/or TCS/CPM review/support *** NAVTEQ provides access to LocationPoint Staging Servers during Development 22
49.
50.
51. One Standard Advertiser NetworkTechnology Fully developed LPA platform deployed, putting us well ahead of the competition Content Best-in-class maps, infrastructure and dynamic 24
52. Conclusions – Next Steps Location Relevance is Advertising’s Next Big Thing Why LBA is a Win-Win-Win for Advertisers, Consumers & Affiliates NAVTEQ’s LPA Helps Affiliates Fully Exploit the LBA Opportunity 25