Brand Lift is a solution that measures key brand metrics like brand awareness, ad recall, and brand interest in near-real time to help advertisers optimize campaigns and improve effectiveness mid-flight. It uses best-in-class methodology to provide results that can be trusted. Brand Lift allows measuring the metrics that matter to understand what is working and answer questions about things like which ad frequencies maximize recall or which demographics see the highest brand awareness lift.

1. Brand Lift
Moving the Brand Metrics that Matter

2. Brands are turning to digital to reach their audience
and create meaningful relationships
163M
views globally. The most watched online ad
4.6B
media impressions uploaded in
25 languages to 46 Dove YouTube channels
Titanium Grand Prix
Won Titanium Grand Prix at 2013 Cannes Lions
Google Confidential and Proprietary

3. Brand Lift is a solution that measures lift on key brand
metrics in near-real time enabling advertisers to
optimize their campaigns for improved effectiveness.
Introducing Brand Lift

4. Brand metrics
that matter
Brand awareness, ad recall
and brand interest
Improve effectiveness
mid-flight
By understanding what works in
near real-time
Results you
can trust
Reflecting our
best-in-class methodology
What's the value for brands?
Google Confidential and Proprietary
Brand Lift lets you measure the metrics that matter with results you can trust to
improve effectiveness mid-flight.
Brand Lift
What is Brand Lift?
What we
report
How we
measure it
Which types of
questions will
we help answer
Ad
recall
Surveys
What frequency
maximizes ad recall
in my brand message?
Brand
awareness
Surveys
Which demo is driving
the highest lift in
brand awareness?
Brand
interest
Search
Is my campaign inspiring
consumers to search for
my brand or products?

5. Measure increase in brand awareness and ad recall through
metrics directly attributable to your TrueView campaign
53.3% lift in ad recall