Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Target Marketing Fundamentals - How to identify your target audience and create your ideal customer profile.
Presented by Andrew Wilson, Freelancer Digital Marketing Consultant
Learn here how to use Instagram to engage with Interiors designers and Architects. This presentation highlights how Instagram is the most important platform for experiential marketing (Visual marketing).
This presentation has been developed keeping in mind how to use for home decor industry.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Target Marketing Fundamentals - How to identify your target audience and create your ideal customer profile.
Presented by Andrew Wilson, Freelancer Digital Marketing Consultant
Learn here how to use Instagram to engage with Interiors designers and Architects. This presentation highlights how Instagram is the most important platform for experiential marketing (Visual marketing).
This presentation has been developed keeping in mind how to use for home decor industry.
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
Your path to negative churn in SaaS is through upselling your current customers. Here we discuss the five elements that go into making an effective SaaS upsell strategy.
The Complete Ecommerce Marketing Guide (2/3): For Growing BrandsAdRoll
For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Speaker: Jon Worren, MaRS Discovery District
In this session we look at the basic concepts and principles of marketing that are relevant for early stage start-ups. Jon uses real-life examples to illustrate some of the following:
* What is particular about marketing technology products?
* Understanding the language of marketing for start-ups
* Designing the marketing function in early stage companies
* Creating marketing plans for companies with scarce resources
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series.
http://www.marsdd.com/ent101
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
Bonwic is a professional digital marketing & web design company in India offers eCommerce website design, website development, seo services, social media marketing, email marketing, mobile marketing, internet marketing services and so on.
Five Performance Marketing Trends to Watch - Jon Myers, Marin SoftwarePerformanceIN
Change is the only constant in the performance marketing industry and when competition is breathing down your neck, it is never a bad thing to take a quick look around the corner.
In this session Marin Software’s Jon Myers will take a look at five of the next big changes set to take the industry by storm, including shake-ups to how search and display will be targeted, the effects of increased social and mobile use, and how the offline world will optimise the offline world- as well as tips on how to futureproof your business in advance.
eMarketer Webinar: Reaching the Right Audience—Ad Targeting TrendseMarketer
Join eMarketer Principal Analyst David Hallerman as he explains how getting through to those interested in a marketer’s pitch demands a blend of the right audience, the right medium and the right message.
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
A practical guide to building a digital strategyLightb0x
There's a great deal of talk about building digital capacity within the arts, but what does this mean?
This guide will take you through the basics, looking at practical ways to use technology to reach and engage audiences, create content and build organisational resilience.
My presentation to Insurance Post's eBusiness Strategy conference on 24/03/2010.
2010 is the year of accountability, pervasive Internet access has changed consumer expectations dramatically, HTML 5 is coming and eBusiness adoption is explosive so insurance companies can't afford to wait.
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
Your path to negative churn in SaaS is through upselling your current customers. Here we discuss the five elements that go into making an effective SaaS upsell strategy.
The Complete Ecommerce Marketing Guide (2/3): For Growing BrandsAdRoll
For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Speaker: Jon Worren, MaRS Discovery District
In this session we look at the basic concepts and principles of marketing that are relevant for early stage start-ups. Jon uses real-life examples to illustrate some of the following:
* What is particular about marketing technology products?
* Understanding the language of marketing for start-ups
* Designing the marketing function in early stage companies
* Creating marketing plans for companies with scarce resources
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series.
http://www.marsdd.com/ent101
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
Bonwic is a professional digital marketing & web design company in India offers eCommerce website design, website development, seo services, social media marketing, email marketing, mobile marketing, internet marketing services and so on.
Five Performance Marketing Trends to Watch - Jon Myers, Marin SoftwarePerformanceIN
Change is the only constant in the performance marketing industry and when competition is breathing down your neck, it is never a bad thing to take a quick look around the corner.
In this session Marin Software’s Jon Myers will take a look at five of the next big changes set to take the industry by storm, including shake-ups to how search and display will be targeted, the effects of increased social and mobile use, and how the offline world will optimise the offline world- as well as tips on how to futureproof your business in advance.
eMarketer Webinar: Reaching the Right Audience—Ad Targeting TrendseMarketer
Join eMarketer Principal Analyst David Hallerman as he explains how getting through to those interested in a marketer’s pitch demands a blend of the right audience, the right medium and the right message.
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
A practical guide to building a digital strategyLightb0x
There's a great deal of talk about building digital capacity within the arts, but what does this mean?
This guide will take you through the basics, looking at practical ways to use technology to reach and engage audiences, create content and build organisational resilience.
My presentation to Insurance Post's eBusiness Strategy conference on 24/03/2010.
2010 is the year of accountability, pervasive Internet access has changed consumer expectations dramatically, HTML 5 is coming and eBusiness adoption is explosive so insurance companies can't afford to wait.
Slide set from the June 12, 2012 webinar, Demystifying Digital Marketing, a process to help insurance agents the right digital marketing tactics based on objectives, opportunity, aptitude, available time, and budget.
How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social network (ESN). An ESN is an internal platform designed to foster collaboration, communication, and knowledge sharing among employees.
If your company doesn’t use an ESN, consider more than 90 percent of Fortune 500 companies partially or fully implemented an enterprise social network by the end of 2013, according to Deloitte analysis. This is a 70 percent increase over 2011.
We live in an age where marketing has been undergoing radical changes at such a rate that we’re still developing the best ways to accomplish work successfully. Each of the major aspects of digital marketing has developed in their own silos. Now we can gain enormous economies and efficiencies through more internal collaboration and by tearing down those silos.
In this webinar, our panelists will share:
-Company cultures that support information sharing and collaboration.
-How to identify which business areas can benefit from increased communication.
-Tips on choosing software for your company’s, department’s, and team’s needs.
-Social networks aimed at businesses.
-Ways to improve participation in enterprise social networks.
Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
Digital Measurement Framework Summary by Martin WalshMartin Walsh
This is a single slide outlining a conceptual Digital Marketing Measurement Framework, in this case a B2B version.
This slide is from my broader Digital Marketing Measurement Framework PowerPoint which is available here - http://www.slideshare.net/martinwalsh/digital-marketing-measurement-framework-martin-walsh
Digital media applicable for Thailand in 2017. There is a lot of changing for Thais behavior. Know what the change and what we should do to capture your consumer.
It contains the Media Plan as to how Fastrack can plan for the communication of its new product.
It consists of the Marketing Objective, Target Audience and Communication Task.
It also include the measurement of the result of the communication strategy. The measurement is on the basis of Action, Involvement and Communication.
Automotive Intelligence for Professionals: The Thailand AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2017-20.
The Thailand AutoBook helps you to identify new customers in the Automotive industry in Thailand and provides key contact information.
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
Learn about the 7 critical digital marketing trends insurance agents & brokers need to be aware of in 2017. It's a fast paced, constantly changing world, and successful insurance agencies and brokerages need to stay informed to keep up with customer expectations.
This is a summary of the process to follow when creating and building websites and other such online media. It's a project process overview for thos in need of such a structure to help run their projects and for clients to get a better idea of how the whole process works. There ar of course other ways of running your projects but this is a good tried and tested stage by stage way of doing it. I've included responsibilities and example outputs as well as key things to do and watch out for each stage.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Lead generation presentation by THRiVE! Media GroupKyle Patterson
Your business or non-profit depends on new leads that translate into bottom line results.
Marketing can actually serve as a profit-center for your business not an expense line. By understanding your cost per customer aquisition and your built in profit margin over expenses, your business can scale as large as the market will bear. We'll help you take the first step. Our process can get you started.
How digital marketing help to local businesses in kurnoolkeerthik70
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
In-Product Marketing: A Game-Changer for Customer-Minded CompaniesCognizant
In-product marketing programs are delivered directly to a customer's device or software application. Using an in-product marketing framework, software providers and players in several other industries can leverage the intrinsic value of products and customers, deepen their insights, and increase customer conversion and retention.
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Sidhi Trainings offer a unique opportunity for individuals seeking to accelerate their careers by learning trending and advanced software. Our courses are designed to provide comprehensive instruction in the latest technologies, covering everything from fundamentals to advanced concepts.
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.)
7 Ideas to Boost Your Digital Marketing Strategy.pptxThebuzztag media
Buzztag Media is a new-age digital marketing agency offering a horde of creative services that cater to transforming your business to create a distinct brand identity, right from scratch. We are a team of passionate achievers who inject every ounce of our acumen into a project. While we strive to give visibility to your product we also try to connect the dots while you are on a mission to reach out to your audience.
Read More: https://bit.ly/3geYTgA
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
Webliquids Works in Building a Great Experience For Students. & Our Students Tell Each Other About That. Word Of Mouth is Very Powerful.
https://webliquids.com/
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
if you don't want to be trapped. you have to know well on digital. you have to understand whatever movement. The most important thing is "You have to know which item really effected on your business" - Focus on outcome not output
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Measurement is the first step that
leads to control and eventually to
improvement. If you can’t measure
something, you can’t understand it.
If you can’t understand it, you can’t
control it. If you can’t control it, you
can’t improve it
- H. James Harrington
4. Metrics in 5 Easy Steps
Step 1: Identify Your Ultimate goal
Step 2: Priorities
Step 3: Understand yourself
Step 4: Choose the best for yourself
(What to Measure & Tools)
Step 5: Keep tracking your lover
performance.
5. Step 1:: How is your love look like….
Same as define your business objective
• Generate more word of mouth
• Increase customer loyalty
• Bring outside ideas into organization
• Increase product/brand awareness
• Improve new product success ratios
• Improve public relations effectiveness
• Reduce customer acquisition costs
• Reduce customer support costs
• Reduce market research costs
• Reduce product development costs
6. Step 2: Prioritize & Identify Goals
Prioritize the Business Objectives in order
of importance
• What keeps your lover up at night?
• What are the competitive threats?
This identifies goals to measure
7. The Top Measurements
CEOs find Most important
Source:: SearchMojo
What is mother in law looking for??
8. So let you define metrics frameworks via Paid / Own/ Earn modeling
PAID OWN EARN
11. DISPLAY – Web Banner in Standard & Rich Media Format
For better understanding of display ad formats, please refer to (2) DISPLAY > 1. Display Advertising Deck
12. Standard Ad/ Rich Media/ Ad Network
• Standard ads: A Standard banner consists of a
GIF or Flash file that loads together with the
page. It never leaves or expands out of the
banner space that it is served into.
• Rich Media ads: Flash Interactive – in page, out
of page, over the page.
13. Polite Banner Floating Banner Expandable Banner
VDO Wall Synchronize Skinner
Type of Rich Media
14. Understand your Own Space
Owned Spaces are spaces that you can control i.e. corporate / product website, official fan pages,
campaign microsite etc. Owned Spaces is where you provide relevant / in-depth information about
your brand / product to user who actively seeking.
www.milliontreesforking.com
www.pttbluesociety.com
15. Earned / Generated Spaces
Earned or Generated spaces is when you’ve done something really cool or interesting that
people want to use their own media to tell others about it, and hence you earn media*.
Source: http://danielgoodall.com/2009/03/02/owned-bought-and-earned-media/
16. Knowing about your past!!
Online
Presence!
Basic information
with limited depth
Broad
Engagement!
More information—
expanding on existing
content & adding new
content areas
Targeted
Engagement!
Specific content for
specific audiences.
Deeper engagement.
Integrated Digital
Engagement (IDE)!
Specific content for specific
audiences on specific
devices.
Evolution of Digital Marketing
20. What it would be your measurement
Ownasset
Publisher / Media
PageViews Visitor Time Spent on site
Bounce Rate Page per visit New Visit
Conversion Conversion Rate Traffic sources Time to purchase
Mixed measurement
Fans
&Growth
Activity on
Page
Engagement
& Reach
Response
Rate&
time
24. Keep eyes on your performance by Google Analytics
25.
26. What is it?
How it helps?
How it works?
Ad Serving, Monitoring and Planning Tools
Smart Planning drives efficiency in the planning & buying process.
This tools allow you to access your data and provide you with deeper
insights into your campaign. The workflow is streamlined and
automated and unnecessary overhead is eliminated. Smart
Versioning from Sizmek puts sophisticated targeting and optimization
capabilities within easy reach for every campaign and every
advertiser – across any publisher in your media plan.
Charge as % of media fee
Keep eyes on your lover by
27. What is it?
How it helps?
How it works?
Ad Serving, Monitoring and Planning Tools
Smart Planning drives efficiency in the planning & buying process.
DoubleClick Digital Marketing (DDM) is an integrated ad-
technology platform that enables agencies and advertisers to
more effectively create, manage and grow high-impact digital
marketing campaigns. DDM integrates world-class solutions to
help buyers run holistic campaigns across multiple channels.
Charge as CPM
Keep eyes on your lover by
28. Possible Campaign KPIs Features to use Reports to pull
Brand Awareness
Looking for maximum reach -Rich Media Banners -Engagement reports
-AB Testing for creatives to guage which concept works better in 2
difference audiences
-Detailed Video metrics reports
-Geo Targeting for maximum, impactful reach -Product summary reports (target
audience reports)
Consideration & Brand Favorability
User engagement - Rich Media Banners - data capture, polling features -Engagement reports
- AB Testing for creatives to gauge which concept works better in 2
difference audiences
-Detailed Video metrics reports
-Product summary reports (target
audience reports)
Drive Conversions
Direct response, actions, sales -Conversion Tagging on client’s pages – sales tag for sales
conversions / counter tags for actions on page
-Conversion summary report
-Setting a CPA target on each conversion tag -ROI Summary Report
-Purchasing media via our Smart Trading offering- buy audience not
media J
Retention
Consumer loyalty -Retargeting tags usage to expose interested audience/ new
audience with targeted creative messaging/promo
-Engagement reports
-Smart Versioning to provide multiple creatives production
effortlessly & efficiently
-Detailed Video metrics reports
Product summary reports (target
audience reports)
-Creative Summary Report
29. What Can Be Measured with Rich Media Ads?
Total clicks / impressions
shows how many people
went from the ad to a
predefined site
Number of positive
interactions / impressions
(Could be more
than 100%)
The average time a
user was exposed to
an ad (in seconds)
Average number
of seconds the
video played
From all Videos that
were started which
percentage reached the 25%,
50%, etc mark
The number of
videos that were
viewed in full
screen
The number of times the
video was muted by
users out of video
started
Number of panels
that were expanded
by users / impressions
(Could be more
than 100%)
Interaction Rate
(IR)
Ad Duration Video Duration
Video Played
Rate (25%, 50%,
75%, 100%)
Video Muted
Rate
Full Screen
Started
User Initiated
Expansion Rate
Click-Trough Rate
(CTR)