Programmatic marketing is an automated process that uses algorithms to place targeted digital ads in front of specific audiences in real-time. It analyzes large amounts of user data to display the right ads to the right people at the right time across various channels. This approach allows advertisers to focus on results and ROI. Programmatic spending and its share of digital ad budgets are rising significantly as the industry shifts towards data-driven advertising.

1. PROGRAMMATIC MARKETING
Changing the Way Brands Connect With Their Audience

2. What Is Programmatic Marketing?-
Changing the way brands connect with their
target audience
Software and algorithms place targeted
content in front of defined groups in specific
and relevant places
Big data exists: The programmatic approach
acts as the glue that makes it actionable
Age
Gender
Social
standing
Geographic
Which Can
Encompass
Segments
Across
Demographics
Compiled by author from sources: stateofdigital.com - business2community.com

3. A Change From Traditional Marketing-
A Buyer no
Longer has to
Agree to Run
a Certain
Number of
Ads With a
Publisher
Nor are They
Locked into a
Contract
Like Paid
Search,
You’re Able
to Limit The
Ads to Times
of Day and
Frequency
You Decide
Which
Publishers
You Want
Your Ads to
Show Up
on
You Pay
For
Effective
Ads Only,
Sent to
The Right
People at
the Right
Time
Compiled by author from source: stateofdigital.com

4. Programmatic Media Buying-
Programmatic Media
Buying is the Algorithmic
Purchase and Sale of
Advertising Space in Real
Time
During This Process,
Software is Used to
Automate the Buying,
Placement, and
Optimization of Media
Inventory Via a Bidding
System
96% of marketers are using programmatic to
buy display
In 2015, 55% of all US display ads were bought
programmatically
56.2% of all US programmatic digital display ad
spend came from mobile in 2015
Compiled by author from source: adweek.com Image Source: Google Images

5. Programmatic RTB?-
RTB comes into play, where brands/ads
set variables such as price, audience
segment profiles (types of people)
they are trying to reach with their
message and the overall network reach
When a webpage is being loaded, information
that’s been gathered about both the user/visitor
and the context of the site or webpage is being
loaded too, it’s sent back and forth to an ad
exchange and the ad is placed on that page
This space gets auctioned off to the highest bidder
and their ad is placed in the space – this is done in
milliseconds with no detriment to page load times
or user experience
Real Time Buying:
Compiled by author from source: stteofdigital.com Image Source: Google Images

6. Programmatic Content Marketing-
Brands Can Set
Triggers That Will
Display Content to a
Targeted Audience at
Specific Times, in
Specific Places or In
The Event of
Particular External
Factors
Compiled by author from source: business2community.com
Used to create a dynamic website
experience where the information on
display is directly related to the
referral source
If someone has visited a site after
engaging with an article or video, the
site owner can create a seamless user
experience through associated
content and messaging

7. Return On Investment: Facts-
The Main Advantage of
Programmatic Advertising is the
Clear Shift in the Direction of ROI-
focused Advertising
Thanks to Programmatic Tools,
Companies Will Be Shifting Their
Focus Back to What Matters –
Results and ROI
Programmatic Advertising Includes
the Ability to Monitor ROI
Accurately and Has Altered the
Way Budgets are Managed
Compiled by author from source: adclarity.com

8. Fastest Growing Industry: Facts-
A rise in the use of programmatic ads means that
smaller companies can compete with big brands
Companies will have to ensure their campaigns
are more appealing in order to stand out
Companies will have to spend more money on
copy writing, graphic design and development of
high quality converting campaigns
2/3 of all display ad spending is
being allocated to programmatic
The 2016 spending estimate of
$22.10 billion is a 39.7% increase
from 2015
Companies who do not automate
media buying will be left behind
with ineffective campaigns
Compiled by author from source: adclarity.com

9. Increasing Programmatic Spending-
Where
Agencies
Will
Increase
Spending
Video 54%
Display
58%
Social 18%
Search
10%
TV 12%
Mobile
53%
Compiled by author from source: stateofdigital.com

10. Budgets On The Rise: Trends-
As programmatic ad tools
improve, it will continue
to rise in popularity and
as a result, bite a bigger
chunk of digital
advertising budgets
Programmatic tools tend
to deliver better ‘bang
for their buck’ making it
money well spent!
Budgets will continue to shift away from
traditional media
Brand marketers will make a major move to
programmatic
Data will continue to be a major point of
interest, even for savvier marketers
Compiled by author from source: adclarity.com

11. Programmatic Ads: Trends-
Programmatic Ads are Viewable at a Rate of 44% To 55%,
In Line With Industry Benchmarks, the Industry Average
for Suspicious Activity is Only 16%
90% of all ads will flow programmatically within
a decade
In 2020 programmatic could account for 85% of
targeted banners and 67% of streaming video ads
Compiled by author from source: adweek.com Image Source: Google Images

12. CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

13. Sources Cited:
• The Hottest Trend Content Marketers Havent Heard About Comments. N.p., n.d. Web. 13
Sept. 2016. http://www.business2community.com/content-marketing/programmatic-the-
hottest-trend-content-marketers-havent-heard-about-01327442#TXlTg8uFyS9vyuVS.97
• "Programmatic Advertising and Your Marketing Budget - AdClarity." AdClarity. Ariel Watson
Http://www.adclarity.com/wp-content/uploads/2015/10/logo_Ad_In2.png, 2016. Web. 07
Nov. 2016. https://www.adclarity.com/2016/08/programmatic-advertising-marketing-
budget/
• "What Is Programmatic Marketing, Buying and Advertising?" State of Digital. N.p., 2016.
Web. 13 Sept. 2016. http://www.stateofdigital.com/what-is-programmatic-marketing-
buying-and-advertising/
• "Why Programmatic Is the Future of Digital Display Advertising (Infographic)." SocialTimes.
N.p., n.d. Web. 19 Sept. 2016. http://www.adweek.com/socialtimes/why-programmatic-is-
the-future-of-digital-display-advertising-infographic/639184