Expanding on the role of the technologies impacting social media platforms, and how artificial intelligence determines content filters, audience insights, and trends on social media platforms. Understanding how innovative technologies can guide us in compiling effective social media strategies for better audience engagement. Learning the art of getting the nuances right to aid in successful content strategies and social media implementation.

1. Keshantha Naidoo
MANAGING DIRECTOR,
CHANNEL REACH
JOHANNESBURG ~ OCTOBER 30 - 31, 2019
DIGIMARCONAFRICA.COM | #DigiMarConAfrica
DIGIMARCONSOUTHAFRICA.CO.ZA | #DigiMarConSouthAfrica
AI In Social Media
Marketing Master Class
MASTERCLASS

2. AI
Audience
Trends
Social
Media
Artificial Intelligence in SMM
Industry & Community Trends
Social Media Platform Capabilities

3. • Algorithms - What’s feeding Your Social Feed
• Chatbots – 24/7 Customer Support & SMM
Analysis
• NLP, Natural Language Processing – Know your
customer’s communication preferences
Artificial Intelligence in SMM

5. Artificial Intelligence
Success Stories
Harley Davidson
• Increased sales by 40% using AI to understand
customer behavioural patterns for leads & sales
Netflix & Amazon
• Scan activity to generate tailored content & products
Twitter & Instagram
• AI to filter & delete bots / people driving hate
speech & bullying

6. • Industry Terms – Social vs Business Specific
• SMM Analytics- Relevant Hashtags & Keywords
• Content Consumption – When, Who, What
• Consumer Trends – Daily, Seasonal, Newsworthy
Audience Trends

7. • Eye Tracking: Creative Images & Graphics
• Videos: Length vs Consumption vs Platform
• Content Sentiment: Negative, Positive, Neutral
• Social Platforms: Constraints and Capabilities
Social Media Platforms

9. The impact of AI technologies on business is
projected to increase labour productivity by up
to 40% and enable people to make more
efficient use of their time.
Source: Accenture