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  1. 1. Startpagina Search Merel Gianotten – Manager Directories
  2. 2. Startpagina Search The search engine with a human touch
  3. 3. Startpagina Top 10 websites 15 year Directory Editorial staff Startpage Sanoma Media Matters23 juni 2014
  4. 4. Startpagina 800.000 – 1.000.000 visitors per day 65% Daily internet usage Orientation and purchase 25% Sanoma Media Matters23 juni 2014 Search 35%
  5. 5. Market trends
  6. 6. Usage of the internet is constantly changing Sanoma Media Matters23 juni 2014
  7. 7. 23 juni 2014 ©Sanoma MediaSanoma Media Matters
  8. 8. 23 juni 2014 ©Sanoma Media US  3.000.000.000 queries per day  1.100.000.000.000 queries per year NL  50.000.000 queries per day  20.000.000.000 queries per year STAT: annual search analysis Search insights Sanoma Media Matters
  9. 9. 23 juni 2014 Sanoma Media Matters  Search engines have a big influence on our behavior and even on our memory.  By the use of search engines we know where to find specific information. The information itself we remember a lot less. Science, Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips, 2011 Search behavior
  10. 10. 23 juni 2014 Sanoma Media Matters  Search engines provide us a lot of results  Search engines do not necessarily find the best results, but the results best optimised for the engine Search insights
  11. 11. 23 juni 2014 Sanoma Media Matters We used to be surfing and searching the web. Now the waves of the web are just too big. Curation is the magic that makes the web work. Curation: filtering, grouping or organizing the most relevant content on a specific issue. Steven Rosenbaum, author of Curation Nation, 2011 User Needs
  12. 12. Sanoma Media Matters23 juni 2014 Vision & Mission  There is a need for a good selection of links  In some cases an editorial selection of links can be more relevant than results generated by search engine algorithms.  By excellent curation providing visitors the most relevant selection of: sites for daily internet usage, for orientation and purchase and the most relevant search results
  13. 13. Startpagina Search The search engine with a human touch
  14. 14. Sanoma Media Matters23 juni 2014
  15. 15. Sanoma Media Matters23 juni 2014
  16. 16. What is Startpagina Search 23 juni 2014 Sanoma Media Matters  Started in 2013  Started as an incremental innovation to improve to content of Startpagina  Highly relevant search results shown on one page  Relevancy based on manual selection instead of by algorithms
  17. 17. Startpagina Search Demo Sanoma Media Matters23 juni 2014
  18. 18. Startpagina Search Demo Sanoma Media Matters23 juni 2014
  19. 19. Startpagina Search Why does this work
  20. 20. 23 juni 2014 ©Sanoma Media Sanoma Media Matters
  21. 21. Per supplier of a product or service there are not more than 100 relevant suppliers De Wet Van 100 23 juni 2014 Sanoma Media Matters
  22. 22. Search engine vs Startpagina Search – ‘vakantiepark’ Sanoma Media Matters23 juni 2014
  23. 23. Startpagina Search How does this work
  24. 24. The magic AdvertisersDatabasesMediaConsumers Advertiser #1 Advertiser #2 Advertiser #3 Advertiser #4 Startpagi na.nl Fashion chick.nl Other (e.g Zanox) Advertiser #XX Advertiser #XX Curation Startpagina Mobile | Tablet Startpagina Dochters Ilse.nl Admin DMS CMS Widgets API for Developers Curation! Kieskeuri g.nl Curation Input drivers (e.g. behaviour, search queries, Big Data) 23 juni 2014 Sanoma Media Matters App #1 NU.nl
  25. 25. Connecting users, media outlets and advertisers by curating relevant, high quality content AdvertisersDatabasesMediaConsumers Advertiser #1 Advertiser #2 Advertiser #3 Advertiser #4 Startpagi na Fashionc hick.nl Other (e.g Zanox) Advertiser #XX Advertiser #XX Curated Search Services Startpagina App #1 Tablet mag #1 Site #2 App #2 LINDA Admin DMS CMS Widgets API for Developers Curation! Kieskeuri g.nl Curation Startpagina Search Users Offering new exciting services for consumers through our media outlets Curated search service Offering new exciting services for consumers Advertiser Helping advertisers reach consumers at the right price 23 juni 2014 Sanoma Media Matters
  26. 26.  Big Data platform  Operational information  Business rules to set focus and take action  Optimisation on a daily bases 23 juni 2014 Sanoma Media Matters The magic
  27. 27. 23 juni 2014 Sanoma Media Matters  Editorial staff  Team of taggers and optimisers The magic
  28. 28. Startpagina Search The proof
  29. 29.  Relevant content  Categorised  Unique links / content  Complete overview / all suppliers  Associations and inspiration  Market knowledge (market leader, who is ‘hot’)  Editorial value (‘tip, ‘nieuw’, ‘actie’)  Human touch 23 juni 2014 Sanoma Media Matters Benefits for users
  30. 30.  Display of results  Addition of own content and actions  Different payment models  Reporting & optimisation  Good quality traffic 23 juni 2014 Sanoma Media Matters Benefits for advertisers
  31. 31. Results 23 juni 2014 Sanoma Media Matters All KPI’s are increasing  Users  Clicks per user  Transactions
  32. 32. Startpagina Search The Future
  33. 33. Our ambition is to become the front-runner in curated search by filtering relevant, high-quality content
  34. 34.  Grow in users, coverage, CTR, transactions…  Refine quality of our curation proces  Develop advertisers solutions  Further expansion and improvement on devices  Expand curated search solution to other (Sanoma) domains  Offer a differentiated product 23 juni 2014 Sanoma Media Matters Future
  35. 35. 23 juni 2014 Sanoma Media Matters
  36. 36. 23 juni 2014 Sanoma Media Matters  Information is infinite, filtering or curation is wanted and needed  Wet van 100 - do try this at home!  Selection by humans can be more relevant than an algorithm  Sanoma aims to be front runner in curated search Key take aways
  37. 37. Deel je ervaring #SMM14

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