9. 23 juni 2014 Sanoma Media Matters
Search engines have a big influence on our behavior and
even on our memory.
By the use of search engines we know where to find
specific information. The information itself we remember a
lot less.
Science, Google Effects on Memory: Cognitive Consequences of Having
Information at Our Fingertips, 2011
Search behavior
10. 23 juni 2014 Sanoma Media Matters
Search engines provide us a lot of results
Search engines do not necessarily find the best
results, but the results best optimised for the
engine
Search insights
11. 23 juni 2014 Sanoma Media Matters
We used to be surfing and searching the web.
Now the waves of the web are just too big.
Curation is the magic that makes the web work.
Curation: filtering, grouping or organizing the most relevant
content on a specific issue.
Steven Rosenbaum, author of Curation Nation, 2011
User Needs
12. Sanoma Media Matters23 juni 2014
Vision & Mission
There is a need for a good selection of links
In some cases an editorial selection of links can be
more relevant than results generated by search
engine algorithms.
By excellent curation providing visitors the most
relevant selection of:
sites for daily internet usage, for orientation
and purchase and the most relevant search
results
16. What is Startpagina Search
23 juni 2014 Sanoma Media Matters
Started in 2013
Started as an incremental innovation to improve to
content of Startpagina
Highly relevant search results shown on one page
Relevancy based on manual selection instead of by
algorithms
24. The magic
AdvertisersDatabasesMediaConsumers
Advertiser #1
Advertiser #2
Advertiser #3
Advertiser #4
Startpagi
na.nl
Fashion
chick.nl
Other
(e.g Zanox)
Advertiser
#XX
Advertiser
#XX
Curation
Startpagina
Mobile | Tablet
Startpagina
Dochters
Ilse.nl
Admin
DMS
CMS
Widgets
API for
Developers
Curation!
Kieskeuri
g.nl
Curation
Input drivers (e.g. behaviour,
search queries, Big Data)
23 juni 2014 Sanoma Media Matters
App #1
NU.nl
25. Connecting users, media outlets and advertisers by curating
relevant, high quality content
AdvertisersDatabasesMediaConsumers
Advertiser #1
Advertiser #2
Advertiser #3
Advertiser #4
Startpagi
na
Fashionc
hick.nl
Other
(e.g Zanox)
Advertiser
#XX
Advertiser
#XX
Curated
Search
Services
Startpagina
App #1
Tablet
mag #1
Site #2
App #2
LINDA
Admin
DMS
CMS
Widgets
API for
Developers
Curation!
Kieskeuri
g.nl
Curation
Startpagina Search
Users
Offering new exciting services for
consumers through our media
outlets
Curated search service
Offering new exciting services for
consumers
Advertiser
Helping advertisers reach
consumers at the right price
23 juni 2014 Sanoma Media Matters
26. Big Data platform
Operational information
Business rules to set focus and take action
Optimisation on a daily bases
23 juni 2014 Sanoma Media Matters
The magic
27. 23 juni 2014 Sanoma Media Matters
Editorial staff
Team of taggers and optimisers
The magic
29. Relevant content
Categorised
Unique links / content
Complete overview / all suppliers
Associations and inspiration
Market knowledge (market leader, who is ‘hot’)
Editorial value (‘tip, ‘nieuw’, ‘actie’)
Human touch
23 juni 2014 Sanoma Media Matters
Benefits for users
30. Display of results
Addition of own content and actions
Different payment models
Reporting & optimisation
Good quality traffic
23 juni 2014 Sanoma Media Matters
Benefits for advertisers
31. Results
23 juni 2014 Sanoma Media Matters
All KPI’s are increasing
Users
Clicks per user
Transactions
33. Our ambition is to become the front-runner in curated
search by filtering relevant, high-quality content
34. Grow in users, coverage, CTR, transactions…
Refine quality of our curation proces
Develop advertisers solutions
Further expansion and improvement on devices
Expand curated search solution to other (Sanoma)
domains
Offer a differentiated product
23 juni 2014 Sanoma Media Matters
Future
36. 23 juni 2014 Sanoma Media Matters
Information is infinite, filtering or curation is wanted and
needed
Wet van 100 - do try this at home!
Selection by humans can be more relevant than an
algorithm
Sanoma aims to be front runner in curated search
Key take aways
