Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

So Lo Mo - Masamayor, Paulo Miguel L.

313 views

Published on

ECOMMER presentation for Prof. Jaime Borromeo

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

So Lo Mo - Masamayor, Paulo Miguel L.

  1. 1. • • • • • WHAT HOW WHY IMPLICATIONS TREND By Mikee Masamayor
  2. 2. Definition: Area where you engage with audience and promote your message WHAT : Definitions Definition: Proximity; either physically or online Definition: Area where you engage with audience and promote your message
  3. 3. HOW does it work? CONSUMER • Share Information through mobile device • Synchronization of information • Allows interaction BUSINESS • Opportunity to pinpoint prospects/target audience • Designed and contextually relevant content • Shift away from traditional advertising • More innovation • Consumers embrace these new unique concepts • Social media and local information are powerful tools
  4. 4. WHY is it important? • “To stay relevant, businesses need to get social, think local, and spend on mobile.” • Benefits consumers and businesses • Increasing demands and expectations due to technological advancement
  5. 5. IMPLICATIONS • Merchants and consumers will engage in more E-Commerce and online transactions • Engage in fast moving information and more innovative ideas and businesses
  6. 6. IMPLICATIONS • Marketing competition online will intensify • SME’s must take advantage of knowing how to market to their audience through social media or will be left behind
  7. 7. TRENDS • Continued growth in online businesses • Marketing online will increase • Smartphone-ready business information is a must to survive
  8. 8. TRENDS • Marketing is more specific on prospects – Factors to be considered from one’s Location • Businesses will take advantage of more accessible and specific information

×