How to build an online advertising business with Buzzin Community Sites powered by Webfactories

2. “Paradigm Shift” in your customer’s buying habits.

3. Digital Marketing
Some Interesting “Facts”
• + 2 Billion active users on Social Media worldwide
• Facebook 1.28 Billion
• Twitter 320 Million
• Linkedin 400 Million
• Instagram 200 Million
• Pinterest 100 Million
• 60% + of searches are done from Mobile or Hand Held
Devices
• 80% of consumers do research online before purchasing

4. Why DigitalMarketing ?
• Cold Calling
• Cold Emails (SPAM)
• Interruptive Ads
• Marketer -Centric
• SEO
• Blogging
• Attraction
• Customer – Centric
Inbound
Methodology
Inbound

5. Inbound Methodology

6. The Buyer’s Journey
Awareness
Stage
Consideration
Stage
Decision
Stage

7. Buyer Personas
• Semi-fictional representations
of your ideal customer
• Based on real data and some
select educated speculation
about customer
• demographics,
• behaviour patterns
• motivations
• goals.

8. Website
Social Media
E-mail
Digital Marketing - Platforms

9.  Explosion of different types of hardware
devices, mostly tablets and
smartphones
 Web Design and Web Content are an
key components of every good
marketing strategy
 Modern aesthetics
Digital Marketing - Website

10. Website
Content+ Context
WHEN CREATING
CONTENT, KEEP IT
EDUCATIONAL.
• Who are you creating
content for?
• Not educating your buyer
personas on who you are
and what you do, but
• Educating them on their
problems and solutions to
those problems

11. Website- SEO
WHAT IS SEARCH
ENGINE
OPTIMIZATION (SEO)?
• SEO is the process of
improving your
website so that it
attracts more visitors
from search engines
• Relevant, Useful and
Trustworthy answers

12. Website - Blogging

13. Website
Landing/ ThankYou Pages

14. Inbound Methodology

15. Social Media
Inbound Best Practice
 Set SMART Goals
 Use buyer personas
 Meet buyers where they are
 Use the buyers journey
 Create great content
 Leverage your content
 Tie efforts to ROI

16. Social Media
Distribution
Distribution makes
content RELEVANT
• The right distribution
technique gets the
right content in front
of the right person at
the right time.

17. Videos
Blog posts
Slideshares
Free Tools
eBooks/Guides
Social Media -Send content thatfollows the Buyer’s
journey
Awareness
Stage

18. Videos
Blog posts
Slideshares
Free Tools
eBooks/Guides
Social Media -Send content thatfollows the Buyer’s
journey
Consideration
Stage

19. Free Trials
ROI Reports
Product Demos
Consultations
Estimates/Quotes
Social Media -Send content thatfollows the
Buyer’s journey
Decision
Stage

20. SocialMedia - Analytics
Analysis should be
inherent in every
single thing you do
with your inbound
strategy.

21.  4.3 billion email accounts that send
196 billion emails every day.
 91% of consumers check their
email daily.
 Email is a channel that you own.
 77% of consumers prefer email for
marketing communications.
 Email lets you be highly personal.
 Email has a marketing ROI of
4,300%.
E-mail– Do they work ?

22.  Don’t Spam
 Database
 Links to your website,
products and services
 Calls to action
 Keep it relevant
 Personalize
 Tracking & Analytics to
measure success
E-mailMarketing – Some Basics

23.  Segment your contacts
database
 Determine your audience
 Send the right email at the
right time
 Nurture your lead into a
customer
EmailMarketing
RightEmail– RightPerson

24. EmailMarketing
CTA buttons
• A CTA is a button that
promotes an offer and links
to a landing page.
• A CTA kicks off the
conversion process
• YOU CAN’T GET LEADS
WITHOUT A CONVERSION
PROCESS.

25. Conversion Process
• Call to action
• Landing Page
• Thank You Page

26.  Social Media Toolset
 CRM Platform
 Email Delivery
System
 Content
Management
System
Digital Marketing – Tools You Need to Make it
Happen

27.  Web Services
 Pages and E-Commerce sites
 Custom designed templates
 Optimised for mobiles and tablets
 Platform scales and protects against
obsolescence
 Superfast / Super Secure
 Software as a Service (SaaS)
 Digital Marketing Services
 Responsive Landing Pages
 Newsletter / Email Marketing
 Facebook Set-Up
Webfactories
Website and Digital Marketing Services

28. LOCAL COMMUNITY HUBS
Buzzin – Online Advertising