This document provides an introduction to digital marketing. It defines digital marketing as the promotion of products or brands using electronic media such as the internet. The document discusses how digital marketing involves not only promotion, but also acquiring customers and facilitating online transactions. It outlines the RACE model of digital marketing and explains how marketing has undergone a paradigm shift from traditional to modern marketing due to changes in technology and consumer behavior. Modern consumers are described as more tech-savvy and active online using smartphones and other devices. The latest practices in digital marketing mentioned include virtual reality, geo-location targeting, social media marketing, personalized marketing, videos, and programmatic multi-device approaches.