1. AI in Financial Industry
Abhisek Ghosh
Senior Director, VISA Inc.
2. A brief history of AI through eyes of Hollywood…
In 1927…
Maschinenmensch
1950 1960 1970 -1980 1990 +
All images are copyrighted with the original source/owner and is not to be used for commercial purposes
3. What is AI?
AI
Artificial General
Intelligence/ Strong AI
Weak AI
A machine that could successfully perform any intellectual task that
a human being can.
Focused on one narrow task
COMPUTER CHESS
SIRI ALEXA
AI in COMPUTER GAMES
HOUSE ROBOTS
5. In 60 seconds…
4.1M “likes” in FACEBOOK
350K feeds in TWITTER
300h uploads in YOUTUBE
51K app downloads from APPLE
1M videos played in VINE
1.7M “likes” in INSTAGRAM
77Kh of video in NETFLIX
285K snaps in SNAPCHAT
6. AI in Finance and associated jargon…
AI HARD
CODED
MACHINE LEARNING
TRADITIONAL
DEEP
LEARNING
ENABLERS
7. The Analytics Pyramid…
Descriptive
WHAT HAPPENED?
• Activities
• Results
Diagnostic
WHY IT HAPPENED?
• Exploratory analysis
• Correlations
Predictive
WHAT’S NEXT?
• Models/Scores
• Forecasts
Prescriptive
HOW TO MAKE IT HAPPEN?
• Recommendations
• Prioritizations
Easy/Rudimentary
Complex/Effective
Hindsight
Foresight
Insight
8. Customer life cycle…
Acquire
• Profile
• Scorecard
• Risk Score
Activate
• Early month on book
• Deep Segmentation
Grow
• Marketing Campaigns
• Response Models
• Upgrade
• Behaviour Score
Retain
• Attrition Models
• Reactivation Models
RISK
Application Score Behaviour Score AML PD/LGD Collection Score
9. AI is also useless without…
ACQUIRE
DATA
1
DEVELOP
ANALYTICS
3
IMPROVE
5
CLEAN
DATA
2
TEST
4
Data integration and
data management
Data analytics
Integration with
strategy and business
ACT ADJUST ADOPT ADAPTALIGN
https://www.accenture.com/t20161201T011012Z__w__/us-en/_acnmedia/PDF-33/Accenture-Analytics-The-5As-Of-Analytics-Transformation.pdfla=en