E-MARKETING FOR AGRICULTURAL ENTREPRENEURS, E MARKETING STATISTICS, What is E–agribusiness/e-agriculture?

1. A N
O R A L S E M I N A R P R E S E N T A T I O N
O N
PRESENTED
BY
TOKURAH, MAJID OSHOLE-IMODU
B.Eng Agricultural Engineering
E-business Manager Agropreneur Nigeria

2. Introduction
 Agriculture in Nigeria is one of the largest sources
of livelihood of its population and is a component
of domestic products and touches almost every
sphere of economic activity. In the 1960s, the
agricultural sector was the most important in terms
of contributions to domestic production,
employment and foreign exchange earnings.
 Nigeria has different climatic conditions, ranging
from the tropical in the south to the arid zone of
the north which makes it possible to have nearly all
agricultural products in the country.

3. Problem statement
 One of the problems facing Agricultural
farmers in Nigeria is how to market their
products beyond their locality. E-
MARKETTING can be used to solve the
problem of marketing faced by farmers.

4. E MARKETING STATISTICS
 46% of internet usage in Nigeria.
 85% of Nigerians access the internet through their mobile
phones
 Nigeria’s agricultural commodities and food import bill has
averaged over N1 trillion in the past two years. Food
products like wheat, sugar, milk, rice and fish accounted
for N901 billion or 93.5% and 788 billion or 88.71% of this
total in 2013 and 2014, respectively.

5. Who am I? My story

6. What is E-marketing?
 E marketing or Electronic marketing refers to the
application of marketing principles and techniques
via Electronic media and more specifically the
Internet
 The terms E marketing , Internet Marketing, Online
marketing are interchanged and frequently can be
considered synonymous

7. Contd…
 It is the process of marketing a brand using online
marketing tools and uses a range of technologies to
help connect businesses to their consumers.
 Emarketing compasses all the activities a business
conduct via World wide web (WWW) with the aim of
attracting new business, retaining current business
and developing its brand identity

8. FEATURES OF E-MARKETING
 Internet marketing allows global marketing facility
 It is less expensive
 It makes marketing easier
 sell your products and services and encash your bills
from anywhere.
 It increases the choice of products, services and
sellers.
 Vast availability of information.

9. What is E–agribusiness/e-agriculture?
 Technically it can be defined as any form of business transaction in
which the parties interact electronically rather than by physical
exchanges or direct physical contact.
 Doing agribusiness on-line through internet is generally referred to as
electronic agribusiness. In short it is called as "E-agribusiness".
 It is also referred to as application of e-commerce in agribusiness.
Basically it is Information Technology (IT) based agribusiness.
 Therefore, E-agriculture is a promising area encompassing the agri
value chain through the application of internet and related
technologies.
1/11/2017 9

10. Application of E agriculture
 Helps empower the community by;
 Providing Internet Demand Based Agriculture Information
through ICTs helping farmers to access information on
commodity prices.
 practices for cultivation crop care and in forging direct
relationships with potential buyers in order to provide better value
for their produce.
 Helping farmers to access information on commodity prices.
 E-agriculture also provides information needs of various players
in the agri value chain.
1/11/2017 10

11. Scope and advantages of e-agribusiness
 There is a great scope for e-agribusiness in agriculture, specially
in horticulture and processed products.
 Mango, grapes, spices etc. has large demand in domestic and
international market.
 Farmers through social media and websites can sell their produce
on line.
 Products like shea nut/butter, watermelon, onions, moringa, dairy
products beverages, among other raw materials etc can also sell
online to gain more profit.
 Farmers get up-to-date information about the market and can sell
their produce through the electronic medium. 1/11/2017 11

12. Major advantages of e-agribusiness
 Global Market: E-agribusiness provides a virtual global
distribution market place. Internet is used by millions of people
throughout the world and therefore, conducting business
through this new system is unlimited and endless.
 Inventory Costs: E–agribusiness helps to minimize inventory
costs many times by adopting just in time systems. It also
enhances the firm's ability to forecast demand of an industry
more accurately.
 Consumer Service: The cost incurred towards customer and
after sale services generally account for not less than 10 % of the
operating costs under e-agribusiness. Many of the services may
be put on line along with improvement in product / service in
quality. 1/11/2017 12

13. Advantages Cont…
 Distribution Period: Under e-agribusiness, the customers
place orders immediately on the net and goods are delivered
under normal way.
 Easy reach: With the help of internet small and medium size
companies also get an opportunity to provide information on its
products and services to all the potential customers in the world
over with a minimum cost.
 Direct link: Through internet, companies can establish a direct
link to customers and critical suppliers or distributors to
complete transactions or communicate trade information more
easily.
1/11/2017 13

14. E-agribusiness: Kebbi state prospective
 Kebbi is an agro based economy with a competitive advantage in
the nations scenario in respect of crop, geographical and
climatologically diversities.
 This enables Kebbi state to grow a wide variety of crops even
during the off-season to meet the continuous demand for
agricultural products like rice, fish, wheat, onions. Etc.
 Kebbi state presence is very important in the national scenario of
e-agribusiness. E-agribusiness is not yet a way of life in the
country.
 Currently only 10% offer goods via the web.
1/11/2017 14

15. Obstacles in E-agribusiness
1. Computer illiteracy and unawareness about e-
commerce.
2. Problems in internet connectivity.
3. Language problems.
4. Load shedding of electricity.
1/11/2017 15

16. E-MARKETING TRADITIONAL MARKETING
• Interactive advertising
• Methods of digital marketing is
less expensive
 E-marketing is marketing to
consumers through online
channels like websites and
online banner advertisements.
. Contact from one side
• Traditional marketing methods more
expensive
• It refers to offline marketing tactics
such as print advertisements,
television and radio ads, direct mail
and trade show advertising.
HOW E-MARKETING IS BETTER
THAN TRADITIONAL MARKETING

17. Internet marketing tools
Online marketing tools include websites ,
social media and online advertising..
Use of social media
Marketing plan
Social media is the latest
marketing buzz, touted by both
online and offline marketing
experts way to reach customers.

18. INTERNET MARKETING TOOLS
Contd..
 A properly designed website is one of the
most important marketing tools that an e-
marketing needs.

19. 19
Social Media
Why Use Facebook?
•Personal – Fun keeping in touch with friends easily and
efficiently
•Business – Generating fans spreading your unique content,
blogs, videos
•Pages and Groups
•Multi-Media rich
•Easy To Use
•Growing at over 600,000 users per day and currently over
400 million users
•YouTube Video

20. Facebook Business
20Business – Generating fans spreading your unique
content via blogs

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Social Media
Why Use Twitter?
 Communicating quickly and virally
 Distributing content
 Connecting
 Promoting Facebook, Blogs, Websites
 Real time search
Note: More than 225 million Twitter Users 2011

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Social Media
Why Use Linked In?
 Over 100 Million professionals are members worldwide
 Great for networking professionally
 Finding Opportunities
 Positioning you as an Expert
 Integrate your other sites including company, blog and facebook
Average income of LinkedIn member: over $100,000

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Social Media
Why Use YouTube?
 Second Largest Search engine in the world
 Easier to rank higher in organic search than Google
 Important if you are connecting to “Gen Y”
 Free
 Easy to use

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Social Media - Blogs
Why Blog?
 To establish a home base that you own
 Great for personal branding Eg.”jeffbullas.com”
 Position you as a thought leader in your niche
 Establishes Authority
 Google likes fresh unique content
 Easy to use

31. Blog
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Social Media Universe
Social Media Amplifies your Content.

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Social Media Universe
Social Media spreads your content and message
fast and wide.

35. Questions/Comments

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Social Media Marketing for Professional
Services
Blog
Facebook
Twitter
YouTube
LinkedIn

37. Some of the online shopping sites with their average ratings
 Some of the sites of Electronic marketing
i. Agropreneur Naija www.agropreneurnaija.com
www.agropreneurnaija.wordpress.com Twitter:
@agropreneurnaija
Facebook Group (close to 5,000 members)
https://web.facebook.com/groups/agropreneur9ja/
ii. Mrs Saudat Salami @Lagosshopping
www.easyshopeasycook.com
iii. Nairaland www.nairaland.com
iv. Yellow Pages
v. www.farmersonlinemarket.com.ng

38. CONCLUSION
 There is tremendous potential of e-agribusiness. As it
expands, enormous opportunities would be created in the
business of agriculture sector.
 It is absolutely necessary that Kebbi state Agro based
Industry gets ready to do business via this online medium.
 At the same time there are an increasing number of
households using the internet and search engines
 Agriculture remains the backbone of the Economy

39. Thank You!!!
Visit www.agropreneurnaija.com for more up to date
information on opportunities, news and events.
Contact me to learn how to run profitable eMarketing
programs for your Agribusiness
Tokurah Majid
E-business Manager, Agropreneur Nigeria
jidkod@gmail.com
08060278318
Blog: www.jidkod.wordpress.com
Twitter: www.twitter.com/jidkod