The document outlines the importance of digital transformation for mid-market companies, emphasizing the need for IT professionals to become change accelerators. It highlights insights from 14 thought leaders on overcoming challenges and optimizing service management to enhance customer experience and deliver value. Key themes include the necessity of gaining executive buy-in and adapting to rapidly changing technology landscapes.

1. The Accelerator's Guide to
Digital Transformation

2. CONTENTS
Prepare to Accelerate
Mind the Gap
Gain Buy-in
Transform Today

3. INTRODUCTION
Business as we know it is constantly changing, as emerging operating
models built around multi-cloud management, cognitive automation,
artificial intelligence, and the digital workplace take root.
Embracing new technology to improve customer engagement, the employee
experience, and ultimately survive in this new era of business begins with
digital transformation. But to gain a competitive edge and achieve agility
fast requires key IT professionals becoming change accelerators within their
organizations.
Read on to see what 14 leading DevOps, ITSM, and Digital Transformation
thought leaders shared with us about how to accelerate change and digitally
transform for today’s SME and mid-market companies.

4. NAYAKI NAYYAR
President, Digital Services Manager,
BMC Software
As mobile, IoT, cloud, and AI become more
relevant, technology is what enables midsize
organizations to wade through this complexity
in order to provide service at the highest speed
and the lowest possible cost.”
[Click to Tweet]

5. JASON BLOOMBERG
Contributor, Forbes
14 TOP THINKERS WEIGH IN ON HOW TO ACCELERATE
DIGITAL TRANSFORMATION WITH SERVICE MANAGEMENT
FOR THE MID-MARKET
TROY DUMOULIN
VP, Research &
Development, Pink
Elephant
IAN MOYSE
Sales Director,
Natterbox
STEVE BUCHANAN
Regional Solution Lead,
Concurrency
ROB ENGLAND
Managing Director,
Two Hills Ltd.
APRIL ALLEN
Knowledge management
strategist,
Knowledge Bird
DOUG TEDDER
Principal,
Tedder Consulting LLC
MARLON MOLINA
Director,
Computerworld
University
ANDREA KIS
Senior Consultant,
ISG - Information
Services Group
EARL BEGLEY
IS Project Director -
Compliance and Standards,
San Francisco Airport
ROY ATKINSON
Senior Analyst,
UBM
CLAIRE AGUTTER
ITSM professional,
Scopism
OLLIE
O’DONOGHUE
Senior Research Analyst,
HfS Research
PETER YATES
CTO & Blogger,
Livingthetech.com

6. PREPARE TO ACCELERATE
To start on the road to digital transformation, you’ll
need to wrap your head around cultural cues, technical
hurdles, and even consider some new IT service
models altogether.

7. Modern service management gives employees
a streamlined, user-friendly experience
whenever they need help solving a problem. ”
JASON BLOOMBERG
Contributor, Forbes
[Click to Tweet]

8. TROY DUMOULIN
VP, Research & Development,
Pink Elephant
In order to digitally transform, IT leaders need
to optimize the entire end-to-end value chain,
including service management.”
[Click to Tweet]

9. IAN MOYSE
Sales Director,
Natterbox
Put a big piece of the puzzle in place for digital
transformation by getting service management
and CX right.”
[Click to Tweet]

10. STEVE BUCHANAN
Regional Solution Lead,
Concurrency
[Click to Tweet]
Organizations can use CloudOps, a
combination of DevOPs, and ITSM, to propel
digital transformation. ”

11. ROB ENGLAND
Managing Director,
Two Hills Ltd.
[Click to Tweet]
Service management provides the framework
to have the conversation about convergence."

12. APRIL ALLEN
Knowledge management strategist,
Knowledge Bird
[Click to Tweet]
Digital transformation turns the role of service
management from process ownership to
relationship management. ”

13. MIND THE GAP
ITSM technology today is changing at light speed. One
of the biggest chasms you must cross in your digital
transformation is finding, attracting, and retaining just-
right technical talent for your team.
But how can you staff up when your technology
needs are changing faster than HR can draft that job
description?

14. DOUG TEDDER
Principal,
Tedder Consulting LLC
[Click to Tweet]
Digital transformation is all about the customer
experience and how a business delivers value
to the customer. ”

15. MARLON MOLINA
Director,
Computerworld University
[Click to Tweet]
Third platform technologies offer a
competitive advantage, but uncontrolled assets
can bring a company to a chaos. ”

16. ANDREA KIS
Senior Consultant,
ISG - Information Services Group
[Click to Tweet]
Service management is a powerful approach,
which permeates an organization from the top
to bottom, from start to finish. ”

17. EARL BEGLEY
IS Project Director - Compliance and Standards,
San Francisco Airport
[Click to Tweet]
For an IT team to address digital
transformation, they must identify its need,
change management,and digital optimization.”

18. ROY ATKINSON
Senior Analyst,
UBM
[Click to Tweet]
Key components of digital transformation are
the skills and talent to get the work done. ”

19. GAIN BUY-IN
Wondering what the key to success is for gaining
executive buy-in with digital transformation?
Ensuring IT has a seat at the table and a voice in the
conversation as early on in the process as possible.

20. CLAIRE AGUTTER
ITSM professional,
Scopism
[Click to Tweet]
‘IT’ is no longer just a department, it is an
essential business capability supporting
innovation and improvement. ”

21. OLLIE O’DONOGHUE
Senior Research Analyst,
HfS Research
[Click to Tweet]
When implementing digital transformation
technologies, it’s not always the most exciting
flagship solution that fits.”

22. PETER YATES
CTO & Blogger,
Livingthetech.com
[Click to Tweet]
Take the “less is more” approach with Service
Management — utilize essential parts to deliver
maximum agility and value. ”

23. TRANSFORM TODAY
Accelerate Change Today
Make no mistake that going from chaos to complete digital
transformation won’t be easy. But closing the gap on your digital
transformation and crossing the chasm between past IT woes and future
efficiency is much closer than you might believe.
To get there fast, key IT professionals must step up to the challenge of
becoming accelerators within their organizations.
Download our latest ebook to hear everything our 14 leading IT, DevOps
and digital thinkers have to say on how to make this change reality.

24. BMC is a global leader in innovative software solutions that enable businesses to transform into digital enterprises for the ultimate
competitive advantage. Our Digital Enterprise Management solutions aredesigned to make digital business fast, seamless, and optimized from
mainframe to mobile to cloud and beyond.
BMC – Bring IT to Life BMC digital IT transforms 82% of the Fortune 500®
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