The document discusses the importance of digital transformation driven by new customer behaviors and disruptive technologies amidst a slow economic recovery. It emphasizes that companies adopting digital technologies can achieve significant competitive advantages and highlights the benefits for small and medium enterprises (SMEs) through improved customer experiences and operational efficiencies. To succeed in this digital landscape, organizations must integrate technology into their business strategies and develop necessary skills to navigate the changes.

1. Digital Transformation
the role of new customer behavior and disruptive technology
in influencing how organizations evolve

2. 1 2 3 4
In landscape of slow economic
recovery, digital continues to show
healthy growth
E-commerce is growing at double-
digit rates in the United States and
most European countries, and it is
booming across Asia.
The connected world creates a digital
imperative for companies
Companies that invest in important new
technologies and manage them well
are more profitable than their industry
peers.
The age of experimentation with digital is over
2

3. 3
SMEs grow 2 to 3 x faster
when they adopt ICT

4. Leverage digital
technology (SMAC)
grow opportunities & profits while scaling efficiently
Enable collaboration
amongst stakeholders
Organize team around digital
touch points
Effective Digital Enterprises
4
1 2 3

5. Digital shift happens
5
§ The way we communicate & collaborate changes
§ Products & Services become digital
§ Processes become more transparent, more
interactive and are powered by big data

6. Digital transformation is the use of new digital technologies to enable major business improvements
Real Digital transformation happens
when customers win
6
I
Enhancing customer experience
II
Streamlining operations
III
Creating new business models

7. Organisational Challenges
7
§ touching every function and business unit
§ impacting processes, systems and incentives

8. Digital is here to stay!
8
Social, mobile, big data, cloud, real-time, and other disruptive technologies
are converging to bigger changes than initially anticipated.

9. 1 2 3 4
Social, mobile, analytics,
cloud, real-time are now
available to businesses of all
sizes
Technology adoption allows
SMEs to level the playing field,
expand into new products
a n d n e w m a r k e t s a n d
compete with larger players
Implementing digital
transformation makes digital an
integral part of the business
strategy
Those that are successful in
understanding the power of digital
transformation and implementing it
across their businesses will lead a new
wave of SME growth
Opportunity is even bigger for SMEs
9

10. Tired of keeping up with innovation
Struggle to gain transformational effects from digital
technologies
10

11. 7
Develop management & technology skills
to realize the potential of new technologies

12. Benefits of Digital Transformation
I Updated company vision
II Improved customer journey
III Thriving culture of innovation
IV Greater competitive advantages

13. OR face the risk of being marginalized by digital competitors
10
navigate & ride the digital technology
wave and emerge as winners

14. I n g r i d W i l l e m s
w w w . w f m c . b e
Ingrid.willems@wfmc.be
+32 471 95 00 80
To Stay Relevant,
Act Now!